Austin Martin Audience in Germany
Austin Martin has an estimated audience of 1,310,992 people in Germany. 42.1% are female, 57.9% are male, average age 33.0. Top brand affinities: St Matthew Passion, Golden Gate, Stamp collecting, Alaska, Google Analytics.
Top brand affinities include St Matthew Passion, Golden Gate, Stamp collecting, with strongest over-indexing on St Matthew Passion (118.53× the country average). Demographically, the Austin Martin audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Sports · Type: Person · Subtype: Baseball
Demographics of Austin Martin fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 33.0 |
| Estimated audience size | 1,310,992 |
Audience persona
The typical Austin Martin fan in Germany is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for St Matthew Passion.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| St Matthew Passion | 118.53× | |
| Golden Gate | 20× | Games |
| Stamp collecting | 12.58× | Home & Garden |
| Alaska | 8.22× | Travel & Leisure |
| Google Analytics | 4.47× | Internet & Social Media |
| Gil Ofarim | 1.95× | Music & Radio |
| JVC Kenwood | 26.39× | Technology & Electronics |
| Sailor | 7.36× | Travel & Leisure |
| Tuscany | 6.98× | Travel & Leisure |
| Jura Mountains | 8.29× | Travel & Leisure |
| Minnesota | 8× | Travel & Leisure |
| Silverpoint | 10.76× | |
| Buddy – The Buddy Holly Story | 5.43× | Music & Radio |
| Building insulation | 4.74× | Home & Garden |
| Progressive rock | 1.56× | Music & Radio |
| Handmade Gifts | 1.99× | Kids & Family |
| Gauri Khan | 9.74× | Movies & TV |
| D3.js | 14.27× | Technology & Electronics |
| Noodle (Gorillaz) | 2.55× | Music & Radio |
| JDSU | 2.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.38 |
| Spirituality | BALANCE | 1.29 |
| Career Orientation | POWER | 1.29 |
| Convenience Orientation | PREMIUM | 1.18 |
| Urban Lifestyle | OPEN | 1.16 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Spain | 8.6% |
| Germany | 7.4% |
See Austin Martin audiences in other countries
More Baseball audiences in Germany
- MLB (2,084,629)
- Will Smith (1,370,912)
- Will Smith (1,370,912)
- Justin Engel (939,327)
- Chris Martin (650,875)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Austin Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.