A data profile of the people who buy, follow and care about Austin Martin in Germany — modelled from more than twelve digital signal sources. Austin Martin has an estimated audience of 1,432,879 people in Germany.
The average Austin Martin fan in Germany is 34.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Toronto Blue Jays, Seattle Mariners, MLB, with strongest over-indexing on Toronto Blue Jays (108.47× the country average).
Demographically, the Austin Martin audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Austin Martin fan in Germany is balanced, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Toronto Blue Jays.
The key figures that characterise the Austin Martin profile in Germany.
51.5% are female, 48.5% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 34.3 |
| Estimated audience size | 1,432,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Austin Martin audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.1% |
| Spain | 8.5% |
| France | 7.5% |
Where the Austin Martin audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~300K | 1.33× | |
| 02 | Bayern | ~300K | 1.32× | |
| 03 | Hamburg | ~40K | 1.29× | |
| 04 | Hessen | ~100K | 1.28× | |
| 05 | Nordrhein-Westfalen | ~300K | 1.10× | |
| 06 | Rheinland-Pfalz | ~70K | 1.03× | |
| 07 | Berlin | ~60K | 1.02× | |
| 08 | Schleswig-Holstein | ~50K | 0.99× | |
| 09 | Niedersachsen | ~100K | 0.97× | |
| 10 | Saarland | ~20K | 0.96× | |
| 11 | Sachsen | ~60K | 0.92× | |
| 12 | Bremen | ~10K | 0.88× | |
| 13 | Brandenburg | ~40K | 0.82× | |
| 14 | Thüringen | ~30K | 0.78× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.73× | |
| 16 | Sachsen-Anhalt | ~20K | 0.67× |
The strongest cross-interests of the Austin Martin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toronto Blue Jays | Sports | 108.47× | ||
| 02 | Seattle Mariners | Sports | 52.18× | ||
| 03 | Colorado Rockies | Sports | 49.78× | ||
| 04 | Hästens | Home & Garden | 22.79× | ||
| 05 | Ottawa Senators | Sports | 20.00× | ||
| 06 | MLB | Sports | 12.51× | ||
| 07 | Jane Fonda | Movies & TV | 8.25× | ||
| 08 | El Corte Inglés | Shopping | 7.75× | ||
| 09 | Eisbären Berlin | Sports | 5.79× | ||
| 10 | NBA playoffs | Sports | 4.88× | ||
| 11 | Satellite television | Technology & Electronics | 4.58× | ||
| 12 | Internet forum | Technology & Electronics | 4.55× | ||
| 13 | Street photography | Technology & Electronics | 2.79× | ||
| 14 | IHF World Men's Handball Championship | Sports | 2.69× | ||
| 15 | Electric guitar | Music & Radio | 2.65× | ||
| 16 | One Piece | Movies & TV | 2.60× | ||
| 17 | Flowering plant | Home & Garden | 2.57× | ||
| 18 | Baseball | Sports | 2.24× | ||
| 19 | Patio | Home & Garden | 2.20× | ||
| 20 | House music | Music & Radio | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.56× | |
| Patriotism | CONSERVATISM | 1.46× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Need for Security | CONSERVATISM | 0.78× |
Austin Martin has an estimated audience of 1,432,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
51.5% of Austin Martin fans are female, 48.5% are male, with an average age of 34.3 years.
Austin Martin fans show strongest brand affinity for Toronto Blue Jays (108.47×), Seattle Mariners (52.18×), and MLB (12.51×) over the country average.
Austin Martin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Austin Martin itself, the audience over-indexes on Seattle Mariners (52.18×), MLB (12.51×), Jane Fonda (8.25×), and Colorado Rockies (49.78×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Austin Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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