New York Yankees Audience in Germany
New York Yankees has an estimated audience of 291,064 people in Germany. 40.4% are female, 59.6% are male, average age 27.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Yankee Stadium, Los Angeles Dodgers, BBC Sport, AJ Styles, Granit Xhaka.
The average New York Yankees fan in Germany is 27.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Yankee Stadium, Los Angeles Dodgers, BBC Sport, with strongest over-indexing on Yankee Stadium (159.34× the country average). Demographically, the New York Yankees audience skews more male with an average age of 27.5, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Baseball
Demographics of New York Yankees fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 27.5 |
| Estimated audience size | 291,064 |
Audience persona
The typical New York Yankees fan in Germany is more male, around 27.5 years old, with strong Travelling tendencies and a notable affinity for Yankee Stadium.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,833 | 1.08× |
| Bayern | 54,319 | 1.16× |
| Baden-Württemberg | 42,974 | 1.08× |
| Hessen | 26,972 | 1.22× |
| Niedersachsen | 25,280 | 0.89× |
| Berlin | 14,669 | 1.13× |
| Rheinland-Pfalz | 14,504 | 0.99× |
| Schleswig-Holstein | 13,452 | 1.29× |
| Sachsen | 9,526 | 0.67× |
| Hamburg | 9,274 | 1.41× |
| Sachsen-Anhalt | 6,707 | 0.89× |
| Brandenburg | 6,151 | 0.68× |
| Thüringen | 5,855 | 0.79× |
| Mecklenburg-Vorpommern | 4,215 | 0.76× |
| Saarland | 2,895 | 0.81× |
| Bremen | 2,865 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yankee Stadium | 159.34× | Sports |
| Los Angeles Dodgers | 50.21× | Sports |
| BBC Sport | 39.26× | Sports |
| AJ Styles | 34.15× | Sports |
| Granit Xhaka | 20× | Sports |
| Stranger Things | 4.3× | Movies & TV |
| Total Nonstop Action Wrestling | 99.47× | Sports |
| LPGA | 20× | Sports |
| Carlos Alcaraz | 7.34× | Sports |
| Millie Bobby Brown | 5.6× | Movies & TV |
| Kurt Angle | 53.05× | Sports |
| Infant clothing | 4.9× | Kids & Family |
| London Zoo | 12.91× | Travel & Leisure |
| Aaron Rodgers | 16.4× | Sports |
| Velvet (TV series) | 13.81× | Movies & TV |
| Colorado Rockies | 64.45× | Sports |
| Ice fishing | 11.73× | Sports |
| Northern pike | 11.48× | Food & Beverages |
| alok | 58.82× | Music & Radio |
| TikTok | 1.89× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.62 |
| Early Adopter Mentality | POWER | 1.55 |
| Risk Appetite | THRILL | 1.41 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Sustainability | BALANCE | 1.29 |
| Social Media Usage | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.0% |
| Canada | 3.0% |
| Puerto Rico | 2.7% |
See New York Yankees audiences in other countries
More Baseball audiences in Germany
- MLB (2,084,629)
- Will Smith (1,370,912)
- Will Smith (1,370,912)
- Austin Martin (1,310,993)
- Justin Engel (939,327)
Frequently asked questions
How many fans does New York Yankees have in Germany?
New York Yankees has an estimated audience of 291,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New York Yankees fans?
40.4% of New York Yankees fans are female, 59.6% are male, with an average age of 27.5 years.
Which brands do New York Yankees fans like most?
New York Yankees fans show strongest brand affinity for Yankee Stadium (159.34×), Los Angeles Dodgers (50.21×), and BBC Sport (39.26×) over the country average.
Where do New York Yankees fans live in Germany?
New York Yankees fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,833), Bayern (reach 54,319), and Baden-Württemberg (reach 42,974). These three regions account for the largest share of the active audience.
What other brands do New York Yankees fans also like?
Beyond New York Yankees itself, the audience over-indexes on Los Angeles Dodgers (50.21×), BBC Sport (39.26×), AJ Styles (34.15×), and Granit Xhaka (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New York Yankees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.