New York Yankees Audience in Germany

New York Yankees logo

New York Yankees has an estimated audience of 291,064 people in Germany. 40.4% are female, 59.6% are male, average age 27.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Yankee Stadium, Los Angeles Dodgers, BBC Sport, AJ Styles, Granit Xhaka.

The average New York Yankees fan in Germany is 27.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Yankee Stadium, Los Angeles Dodgers, BBC Sport, with strongest over-indexing on Yankee Stadium (159.34× the country average). Demographically, the New York Yankees audience skews more male with an average age of 27.5, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of New York Yankees fans

Demographic split for New York Yankees audience in Germany
MetricValue
Female40.4%
Male59.6%
Average age27.5
Estimated audience size291,064

Audience persona

The typical New York Yankees fan in Germany is more male, around 27.5 years old, with strong Travelling tendencies and a notable affinity for Yankee Stadium.

Top regions in Germany

Top regions ranked by reach for New York Yankees in Germany
RegionReachAffinity
Nordrhein-Westfalen68,8331.08×
Bayern54,3191.16×
Baden-Württemberg42,9741.08×
Hessen26,9721.22×
Niedersachsen25,2800.89×
Berlin14,6691.13×
Rheinland-Pfalz14,5040.99×
Schleswig-Holstein13,4521.29×
Sachsen9,5260.67×
Hamburg9,2741.41×
Sachsen-Anhalt6,7070.89×
Brandenburg6,1510.68×
Thüringen5,8550.79×
Mecklenburg-Vorpommern4,2150.76×
Saarland2,8950.81×
Bremen2,8651.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Yankees audience
BrandAffinityCategory
Yankee Stadium159.34×Sports
Los Angeles Dodgers50.21×Sports
BBC Sport39.26×Sports
AJ Styles34.15×Sports
Granit Xhaka20×Sports
Stranger Things4.3×Movies & TV
Total Nonstop Action Wrestling99.47×Sports
LPGA20×Sports
Carlos Alcaraz7.34×Sports
Millie Bobby Brown5.6×Movies & TV
Kurt Angle53.05×Sports
Infant clothing4.9×Kids & Family
London Zoo12.91×Travel & Leisure
Aaron Rodgers16.4×Sports
Velvet (TV series)13.81×Movies & TV
Colorado Rockies64.45×Sports
Ice fishing11.73×Sports
Northern pike11.48×Food & Beverages
alok58.82×Music & Radio
TikTok1.89×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Yankees audience
TraitClusterScore
TravellingTHRILL1.62
Early Adopter MentalityPOWER1.55
Risk AppetiteTHRILL1.41
LGBTQ+ IdentityOPEN1.34
SustainabilityBALANCE1.29
Social Media UsageJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for New York Yankees
CountryShare
United States73.0%
Canada3.0%
Puerto Rico2.7%

See New York Yankees audiences in other countries

More Baseball audiences in Germany

Frequently asked questions

How many fans does New York Yankees have in Germany?

New York Yankees has an estimated audience of 291,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of New York Yankees fans?

40.4% of New York Yankees fans are female, 59.6% are male, with an average age of 27.5 years.

Which brands do New York Yankees fans like most?

New York Yankees fans show strongest brand affinity for Yankee Stadium (159.34×), Los Angeles Dodgers (50.21×), and BBC Sport (39.26×) over the country average.

Where do New York Yankees fans live in Germany?

New York Yankees fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,833), Bayern (reach 54,319), and Baden-Württemberg (reach 42,974). These three regions account for the largest share of the active audience.

What other brands do New York Yankees fans also like?

Beyond New York Yankees itself, the audience over-indexes on Los Angeles Dodgers (50.21×), BBC Sport (39.26×), AJ Styles (34.15×), and Granit Xhaka (20×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for New York Yankees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.