London Zoo Audience in Germany

London Zoo logo

London Zoo has an estimated audience of 781,500 people in Germany. 63.6% are female, 36.4% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zoo, Deichmann, Animal, Bild, Wetter.com.

The average London Zoo fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zoo, Deichmann, Animal, with strongest over-indexing on Zoo (6.12× the country average). Demographically, the London Zoo audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of London Zoo fans

Demographic split for London Zoo audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age45.4
Estimated audience size781,500

Audience persona

The typical London Zoo fan in Germany is more female, around 45.4 years old, with strong Pet Ownership tendencies and a notable affinity for Zoo.

Top regions in Germany

Top regions ranked by reach for London Zoo in Germany
RegionReachAffinity
Nordrhein-Westfalen203,7601.19×
Bayern98,0400.78×
Baden-Württemberg75,4380.71×
Niedersachsen63,8940.84×
Hessen57,6140.97×
Berlin46,1291.32×
Sachsen42,9051.12×
Brandenburg32,6741.35×
Schleswig-Holstein30,7581.1×
Rheinland-Pfalz29,6420.76×
Mecklenburg-Vorpommern23,5821.58×
Thüringen19,1210.96×
Hamburg16,5990.94×
Sachsen-Anhalt13,4060.66×
Bremen7,4981.12×
Saarland5,8170.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for London Zoo audience
BrandAffinityCategory
Zoo6.12×Kids & Family
Deichmann2.98×Shopping
Animal2.18×Pets & Animals
Bild1.77×News
Wetter.com2.2×Home & Garden
Kaufland1.89×Shopping
Shoes1.79×Fashion & Accessoires
Dogs2.1×Pets & Animals
IKEA1.78×Home & Garden
YouTube1.58×Movies & TV
REWE1.79×Shopping
Gala1.96×News
Instagram1.5×Internet & Social Media
Fressnapf2.92×Shopping
Tagesschau1.55×Movies & TV
Hotels1.76×Travel & Leisure
Obi (store)1.7×Shopping
Edeka1.76×Shopping
Tchibo2.49×Shopping
Science1.89×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by London Zoo audience
TraitClusterScore
Pet OwnershipJOY2.3
SustainabilityBALANCE2.09
Early Adopter MentalityPOWER2
Community OrientationOPEN1.82
Family OrientationCONSERVATISM1.78
ExtroversionTHRILL1.75

Worldwide distribution

Worldwide audience distribution share by country for London Zoo
CountryShare
United States28.9%
United Kingdom14.2%
Germany8.9%

See London Zoo audiences in other countries

More Zoo audiences in Germany

Frequently asked questions

How many fans does London Zoo have in Germany?

London Zoo has an estimated audience of 781,500 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of London Zoo fans?

63.6% of London Zoo fans are female, 36.4% are male, with an average age of 45.4 years.

Which brands do London Zoo fans like most?

London Zoo fans show strongest brand affinity for Zoo (6.12×), Deichmann (2.98×), and Animal (2.18×) over the country average.

Where do London Zoo fans live in Germany?

London Zoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,760), Bayern (reach 98,040), and Baden-Württemberg (reach 75,438). These three regions account for the largest share of the active audience.

What other brands do London Zoo fans also like?

Beyond London Zoo itself, the audience over-indexes on Deichmann (2.98×), Animal (2.18×), Bild (1.77×), and Wetter.com (2.2×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for London Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.