London Zoo Audience in Germany

London Zoo has an estimated audience of 781,500 people in Germany. 63.6% are female, 36.4% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zoo, Deichmann, Animal, Bild, Wetter.com.
The average London Zoo fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zoo, Deichmann, Animal, with strongest over-indexing on Zoo (6.12× the country average). Demographically, the London Zoo audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of London Zoo fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 45.4 |
| Estimated audience size | 781,500 |
Audience persona
The typical London Zoo fan in Germany is more female, around 45.4 years old, with strong Pet Ownership tendencies and a notable affinity for Zoo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,760 | 1.19× |
| Bayern | 98,040 | 0.78× |
| Baden-Württemberg | 75,438 | 0.71× |
| Niedersachsen | 63,894 | 0.84× |
| Hessen | 57,614 | 0.97× |
| Berlin | 46,129 | 1.32× |
| Sachsen | 42,905 | 1.12× |
| Brandenburg | 32,674 | 1.35× |
| Schleswig-Holstein | 30,758 | 1.1× |
| Rheinland-Pfalz | 29,642 | 0.76× |
| Mecklenburg-Vorpommern | 23,582 | 1.58× |
| Thüringen | 19,121 | 0.96× |
| Hamburg | 16,599 | 0.94× |
| Sachsen-Anhalt | 13,406 | 0.66× |
| Bremen | 7,498 | 1.12× |
| Saarland | 5,817 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zoo | 6.12× | Kids & Family |
| Deichmann | 2.98× | Shopping |
| Animal | 2.18× | Pets & Animals |
| Bild | 1.77× | News |
| Wetter.com | 2.2× | Home & Garden |
| Kaufland | 1.89× | Shopping |
| Shoes | 1.79× | Fashion & Accessoires |
| Dogs | 2.1× | Pets & Animals |
| IKEA | 1.78× | Home & Garden |
| YouTube | 1.58× | Movies & TV |
| REWE | 1.79× | Shopping |
| Gala | 1.96× | News |
| 1.5× | Internet & Social Media | |
| Fressnapf | 2.92× | Shopping |
| Tagesschau | 1.55× | Movies & TV |
| Hotels | 1.76× | Travel & Leisure |
| Obi (store) | 1.7× | Shopping |
| Edeka | 1.76× | Shopping |
| Tchibo | 2.49× | Shopping |
| Science | 1.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.3 |
| Sustainability | BALANCE | 2.09 |
| Early Adopter Mentality | POWER | 2 |
| Community Orientation | OPEN | 1.82 |
| Family Orientation | CONSERVATISM | 1.78 |
| Extroversion | THRILL | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 14.2% |
| Germany | 8.9% |
See London Zoo audiences in other countries
More Zoo audiences in Germany
- Wildpark Schwarze Berge (1,629,303)
- Zoo Osnabrück (1,208,175)
- Schwaben Park (1,142,729)
- Affenberg Salem (1,129,150)
- Wildpark Lüneburger Heide (1,025,198)
Frequently asked questions
How many fans does London Zoo have in Germany?
London Zoo has an estimated audience of 781,500 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of London Zoo fans?
63.6% of London Zoo fans are female, 36.4% are male, with an average age of 45.4 years.
Which brands do London Zoo fans like most?
London Zoo fans show strongest brand affinity for Zoo (6.12×), Deichmann (2.98×), and Animal (2.18×) over the country average.
Where do London Zoo fans live in Germany?
London Zoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,760), Bayern (reach 98,040), and Baden-Württemberg (reach 75,438). These three regions account for the largest share of the active audience.
What other brands do London Zoo fans also like?
Beyond London Zoo itself, the audience over-indexes on Deichmann (2.98×), Animal (2.18×), Bild (1.77×), and Wetter.com (2.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for London Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.