Rascasse Audience Intelligence

London Zoo Audience in Germany

A data profile of the people who buy, follow and care about London Zoo in Germany — modelled from more than twelve digital signal sources. London Zoo has an estimated audience of 781,500 people in Germany.

#6among Zoo in Germany#632among POI in Germany#645in Travel & Leisure

The average London Zoo fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Zoo, Deichmann, Animal, with strongest over-indexing on Zoo (6.12× the country average).

Demographically, the London Zoo audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical London Zoo fan in Germany is more female, around 45.4 years old, with strong Extroversion tendencies and a notable affinity for Zoo.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the London Zoo profile in Germany.

Audience size
782K
in Germany
Gender
63.6%♀
36.4% male
Age
45.4
average years
Country rank
#8048
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of London Zoo fans

63.6% are female, 36.4% are male, average age 45.4.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for London Zoo audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age45.4
Estimated audience size781,500
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the London Zoo audience in Germany
Age bracketShare%
16-196%
20-2913%
30-3922%
40-4926%
50+32%
Fig. 04

Worldwide distribution

8.9%

of the worldwide London Zoo audience comes from Germany.

Worldwide audience distribution share by country for London Zoo
CountryShare
United States28.9%
United Kingdom14.2%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the London Zoo audience in Germany is strongest.

Fig. 05

Top regions by affinity

London Zoo fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.47×
02Brandenburg~30K1.33×
03Berlin~40K1.24×
04Nordrhein-Westfalen~200K1.17×
05Sachsen~40K1.10×
06Schleswig-Holstein~30K1.06×
07Bremen~7K1.06×
08Hessen~60K0.99×
09Hamburg~20K0.96×
10Thüringen~20K0.94×
11Niedersachsen~60K0.84×
12Saarland~8K0.84×
13Rheinland-Pfalz~30K0.82×
14Sachsen-Anhalt~20K0.80×
15Bayern~100K0.78×
16Baden-Württemberg~80K0.71×
Fig. 06

Affinity by region

Affinity by region — London Zoo, Germany
0.71×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the London Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for London Zoo audience
#·InterestCategoryAffinity×
01ZooKids & Family6.12×
02Alles was zähltMovies & TV3.34×
03DeichmannShopping2.98×
04FressnapfShopping2.92×
05TchiboShopping2.49×
06AnimalPets & Animals2.18×
07DogsPets & Animals2.10×
08KauflandShopping1.89×
09ScienceBusiness & Career1.89×
10ShoesFashion & Accessoires1.79×
11REWEShopping1.79×
12IKEAHome & Garden1.78×
13BildNews1.77×
14VeganismFood & Beverages1.77×
15HotelsTravel & Leisure1.76×
16EdekaShopping1.76×
17Obi (store)Shopping1.70×
18YouTubeMovies & TV1.58×
19TagesschauMovies & TV1.55×
20InstagramInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the London Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by London Zoo audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.81×
Pet OwnershipJOY1.53×
Family OrientationCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by London Zoo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Career OrientationPOWER0.94×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does London Zoo have in Germany?

London Zoo has an estimated audience of 781,500 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of London Zoo fans?

63.6% of London Zoo fans are female, 36.4% are male, with an average age of 45.4 years.

03

Which brands do London Zoo fans like most?

London Zoo fans show strongest brand affinity for Zoo (6.12×), Deichmann (2.98×), and Animal (2.18×) over the country average.

04

Where do London Zoo fans live in Germany?

London Zoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do London Zoo fans also like?

Beyond London Zoo itself, the audience over-indexes on Deichmann (2.98×), Animal (2.18×), Bild (1.77×), and Kaufland (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in Germany

See London Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for London Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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