Rascasse Audience Intelligence

Affenberg Salem Audience in Germany

A data profile of the people who buy, follow and care about Affenberg Salem in Germany — modelled from more than twelve digital signal sources. Affenberg Salem has an estimated audience of 1,066,968 people in Germany.

#4among Zoo in Germany#456among POI in Germany#496in Travel & Leisure

The average Affenberg Salem fan in Germany is 41.5 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Nature, Zoo, Family, with strongest over-indexing on Nature (2.64× the country average).

Demographically, the Affenberg Salem audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Affenberg Salem fan in Germany is more female, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Affenberg Salem profile in Germany.

Audience size
1.1M
in Germany
Gender
57.2%♀
42.8% male
Age
41.5
average years
Country rank
#6157
POI in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Affenberg Salem fans

57.2% are female, 42.8% are male, average age 41.5.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Affenberg Salem audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age41.5
Estimated audience size1,066,968
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Affenberg Salem audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

82.6%

of the worldwide Affenberg Salem audience comes from Germany.

Worldwide audience distribution share by country for Affenberg Salem
CountryShare
Germany82.6%
Switzerland12.2%
Austria3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Affenberg Salem audience in Germany is strongest.

Fig. 05

Top regions by affinity

Affenberg Salem fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~800K9.57×
02Bayern~400K2.18×
03Rheinland-Pfalz~40K0.79×
04Saarland~10K0.73×
05Hessen~50K0.64×
06Bremen~5K0.58×
07Mecklenburg-Vorpommern~8K0.41×
08Sachsen~20K0.39×
09Thüringen~10K0.39×
10Sachsen-Anhalt~10K0.37×
11Brandenburg~10K0.33×
12Hamburg~8K0.33×
13Berlin~10K0.30×
14Schleswig-Holstein~10K0.30×
15Nordrhein-Westfalen~60K0.27×
16Niedersachsen~30K0.25×
Fig. 06

Affinity by region

Affinity by region — Affenberg Salem, Germany
0.25×1.00×9.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Affenberg Salem audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Affenberg Salem audience
#·InterestCategoryAffinity×
01ZooKids & Family4.81×
02AllgäuTravel & Leisure3.71×
03Non-alcoholic beverageFood & Beverages3.39×
04VIER PFOTENPets & Animals3.25×
05NatureHome & Garden2.64×
06Western UnionBusiness & Career2.64×
07Real propertyHome & Garden2.59×
08VacationsTravel & Leisure2.29×
09LodgingTravel & Leisure2.21×
10StuttgartTravel & Leisure2.12×
11FamilyKids & Family2.06×
12TagesschauMovies & TV1.89×
13DessertsFood & Beverages1.79×
14EmailTechnology & Electronics1.78×
15TattoosFashion & Accessoires1.74×
16Müller (company)Food & Beverages1.69×
17DüsseldorfTravel & Leisure1.64×
18German languagePolitics & Society1.61×
19TransfermarktSports1.57×
20Netto Marken-DiscountShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Affenberg Salem audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Affenberg Salem audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.38×
IndividualismJOY1.33×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Affenberg Salem audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.76×
Luxury OrientationPREMIUM0.79×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Affenberg Salem have in Germany?

Affenberg Salem has an estimated audience of 1,066,968 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Affenberg Salem fans?

57.2% of Affenberg Salem fans are female, 42.8% are male, with an average age of 41.5 years.

03

Which brands do Affenberg Salem fans like most?

Affenberg Salem fans show strongest brand affinity for Nature (2.64×), Zoo (4.81×), and Family (2.06×) over the country average.

04

Where do Affenberg Salem fans live in Germany?

Affenberg Salem fans in Germany are most concentrated in Baden-Württemberg (reach ~800K), Bayern (reach ~400K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Affenberg Salem fans also like?

Beyond Affenberg Salem itself, the audience over-indexes on Zoo (4.81×), Family (2.06×), Tagesschau (1.89×), and Vacations (2.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in Germany

See Affenberg Salem audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Affenberg Salem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →