Affenberg Salem Audience in Germany
Affenberg Salem has an estimated audience of 1,129,149 people in Germany. 53.0% are female, 47.0% are male, average age 42.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Stradivarius, Israel, Time (magazine), KLIX (AM), Nutritional yeast.
The average Affenberg Salem fan in Germany is 42.6 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Stradivarius, Israel, Time (magazine), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Affenberg Salem audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of Affenberg Salem fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 42.6 |
| Estimated audience size | 1,129,149 |
Audience persona
The typical Affenberg Salem fan in Germany is balanced, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 846,862 | 8.73× |
| Bayern | 439,498 | 2.42× |
| Nordrhein-Westfalen | 70,087 | 0.28× |
| Hessen | 59,563 | 0.69× |
| Rheinland-Pfalz | 47,806 | 0.85× |
| Niedersachsen | 24,864 | 0.23× |
| Sachsen | 20,767 | 0.37× |
| Berlin | 14,377 | 0.28× |
| Saarland | 9,969 | 0.72× |
| Thüringen | 8,116 | 0.28× |
| Brandenburg | 7,069 | 0.2× |
| Schleswig-Holstein | 7,002 | 0.17× |
| Hamburg | 6,753 | 0.26× |
| Sachsen-Anhalt | 5,943 | 0.2× |
| Mecklenburg-Vorpommern | 3,298 | 0.15× |
| Bremen | 1,444 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 1.67× | Travel & Leisure |
| Time (magazine) | 1.62× | News |
| KLIX (AM) | 1.8× | Music & Radio |
| Nutritional yeast | 3.97× | Food & Beverages |
| Esra Erol | 3.05× | Movies & TV |
| Volvo V60 | 2.57× | Cars & Mobility |
| Zagreb | 1.8× | Travel & Leisure |
| Emperor Entertainment Group | 1.7× | Business & Career |
| Keeper (password manager) | 1.86× | Technology & Electronics |
| Chalkidiki | 1.61× | Travel & Leisure |
| Glashütte | 1.67× | Travel & Leisure |
| Theocracy | 3.73× | Music & Radio |
| Competitive dance | 1.97× | Sports |
| Huck (magazine) | 3.41× | Internet & Social Media |
| Pantsuit | 2.26× | Fashion & Accessoires |
| Carrie (novel) | 1.95× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Hakone, Kanagawa | 2.17× | Travel & Leisure |
| Throne of Glass | 1.89× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.27 |
| Indulgence | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.26 |
| Convenience Orientation | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.17 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.9% |
| Switzerland | 12.9% |
| Austria | 3.2% |
See Affenberg Salem audiences in other countries
More Zoo audiences in Germany
- Wildpark Schwarze Berge (1,629,303)
- Zoo Osnabrück (1,208,175)
- Schwaben Park (1,142,729)
- Wildpark Lüneburger Heide (1,025,198)
- London Zoo (781,500)
Frequently asked questions
How many fans does Affenberg Salem have in Germany?
Affenberg Salem has an estimated audience of 1,129,149 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Affenberg Salem fans?
53.0% of Affenberg Salem fans are female, 47.0% are male, with an average age of 42.6 years.
Which brands do Affenberg Salem fans like most?
Affenberg Salem fans show strongest brand affinity for Stradivarius (1.97×), Israel (1.67×), and Time (magazine) (1.62×) over the country average.
Where do Affenberg Salem fans live in Germany?
Affenberg Salem fans in Germany are most concentrated in Baden-Württemberg (reach 846,862), Bayern (reach 439,498), and Nordrhein-Westfalen (reach 70,087). These three regions account for the largest share of the active audience.
What other brands do Affenberg Salem fans also like?
Beyond Affenberg Salem itself, the audience over-indexes on Israel (1.67×), Time (magazine) (1.62×), KLIX (AM) (1.8×), and Nutritional yeast (3.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Affenberg Salem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.