Schwaben Park Audience in Germany

Schwaben Park has an estimated audience of 1,142,728 people in Germany. 46.2% are female, 53.8% are male, average age 42.5. Top regions: Baden-Württemberg, Bayern, Hessen. Top brand affinities: Stradivarius, Israel, KLIX (AM), Esra Erol, Volvo V60.
The average Schwaben Park fan in Germany is 42.5 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Hessen. Top brand affinities include Stradivarius, Israel, KLIX (AM), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Schwaben Park audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of Schwaben Park fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.5 |
| Estimated audience size | 1,142,728 |
Audience persona
The typical Schwaben Park fan in Germany is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 857,047 | 11.63× |
| Bayern | 229,292 | 1.25× |
| Hessen | 51,251 | 0.59× |
| Nordrhein-Westfalen | 41,217 | 0.16× |
| Rheinland-Pfalz | 38,565 | 0.67× |
| Niedersachsen | 15,061 | 0.14× |
| Berlin | 9,705 | 0.19× |
| Sachsen | 8,663 | 0.15× |
| Saarland | 6,140 | 0.44× |
| Thüringen | 5,085 | 0.17× |
| Schleswig-Holstein | 4,101 | 0.1× |
| Hamburg | 4,040 | 0.16× |
| Brandenburg | 3,601 | 0.1× |
| Sachsen-Anhalt | 2,921 | 0.1× |
| Mecklenburg-Vorpommern | 1,883 | 0.09× |
| Bremen | 727 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 1.93× | Travel & Leisure |
| KLIX (AM) | 2.18× | Music & Radio |
| Esra Erol | 4.08× | Movies & TV |
| Volvo V60 | 2.81× | Cars & Mobility |
| Golem | 1.88× | Technology & Electronics |
| Keeper (password manager) | 2.43× | Technology & Electronics |
| Theocracy | 5.28× | Music & Radio |
| Video izle | 1.7× | |
| Pantsuit | 3.13× | Fashion & Accessoires |
| Zagreb | 1.82× | Travel & Leisure |
| Chalkidiki | 1.88× | Travel & Leisure |
| Emperor Entertainment Group | 1.66× | Business & Career |
| Carrie (novel) | 2.36× | Literature |
| Glashütte | 1.78× | Travel & Leisure |
| The Equalizer | 2.03× | Movies & TV |
| Hakone, Kanagawa | 2.44× | Travel & Leisure |
| Knokke-Heist | 2.31× | Travel & Leisure |
| Throne of Glass | 1.94× | Literature |
| Competitive dance | 1.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.15 |
| Patriotism | CONSERVATISM | 1.13 |
| Indulgence | JOY | 1.12 |
| Sports Activity | POWER | 1.07 |
| Pet Ownership | JOY | 1.06 |
| Healthy Lifestyle | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.6% |
| Switzerland | 0.7% |
| Austria | 0.3% |
See Schwaben Park audiences in other countries
More Zoo audiences in Germany
- Wildpark Schwarze Berge (1,629,303)
- Zoo Osnabrück (1,208,175)
- Affenberg Salem (1,129,150)
- Wildpark Lüneburger Heide (1,025,198)
- London Zoo (781,500)
Frequently asked questions
How many fans does Schwaben Park have in Germany?
Schwaben Park has an estimated audience of 1,142,728 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Schwaben Park fans?
46.2% of Schwaben Park fans are female, 53.8% are male, with an average age of 42.5 years.
Which brands do Schwaben Park fans like most?
Schwaben Park fans show strongest brand affinity for Stradivarius (1.97×), Israel (1.93×), and KLIX (AM) (2.18×) over the country average.
Where do Schwaben Park fans live in Germany?
Schwaben Park fans in Germany are most concentrated in Baden-Württemberg (reach 857,047), Bayern (reach 229,292), and Hessen (reach 51,251). These three regions account for the largest share of the active audience.
What other brands do Schwaben Park fans also like?
Beyond Schwaben Park itself, the audience over-indexes on Israel (1.93×), KLIX (AM) (2.18×), Esra Erol (4.08×), and Volvo V60 (2.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schwaben Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.