Wildpark Lüneburger Heide Audience in Germany
Wildpark Lüneburger Heide has an estimated audience of 1,025,197 people in Germany. 66.8% are female, 33.2% are male, average age 42.8. Top regions: Niedersachsen, Hamburg, Schleswig-Holstein. Top brand affinities: Rossmann, Saving, Goes, Home Office, Stradivarius.
The average Wildpark Lüneburger Heide fan in Germany is 42.8 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Hamburg, Schleswig-Holstein. Top brand affinities include Rossmann, Saving, Goes, with strongest over-indexing on Rossmann (1.8× the country average). Demographically, the Wildpark Lüneburger Heide audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of Wildpark Lüneburger Heide fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 42.8 |
| Estimated audience size | 1,025,197 |
Audience persona
The typical Wildpark Lüneburger Heide fan in Germany is more female, around 42.8 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 427,434 | 4.29× |
| Hamburg | 125,719 | 5.43× |
| Schleswig-Holstein | 114,111 | 3.1× |
| Nordrhein-Westfalen | 32,790 | 0.15× |
| Bremen | 12,503 | 1.43× |
| Hessen | 11,490 | 0.15× |
| Bayern | 10,144 | 0.06× |
| Mecklenburg-Vorpommern | 9,551 | 0.49× |
| Baden-Württemberg | 9,526 | 0.07× |
| Berlin | 7,536 | 0.16× |
| Sachsen-Anhalt | 6,082 | 0.23× |
| Sachsen | 5,485 | 0.11× |
| Brandenburg | 3,993 | 0.13× |
| Rheinland-Pfalz | 3,589 | 0.07× |
| Thüringen | 2,884 | 0.11× |
| Saarland | 443 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.8× | Shopping |
| Saving | 2.47× | Business & Career |
| Goes | 1.53× | Travel & Leisure |
| Home Office | 1.64× | Business & Career |
| Stradivarius | 1.81× | Shopping |
| Progressive rock | 1.62× | Music & Radio |
| Collectable | 1.6× | Kids & Family |
| Time (magazine) | 1.78× | News |
| Nutritional yeast | 5.48× | Food & Beverages |
| Google Analytics | 1.99× | Internet & Social Media |
| KLIX (AM) | 1.76× | Music & Radio |
| Alaska | 2.41× | Travel & Leisure |
| Tuscany | 2.42× | Travel & Leisure |
| Sailor | 2.43× | Travel & Leisure |
| Corfu (regional unit) | 1.57× | Travel & Leisure |
| Free University of Berlin | 1.78× | Business & Career |
| Cynthia Erivo | 1.95× | Movies & TV |
| Volvo V60 | 2.18× | Cars & Mobility |
| Emperor Entertainment Group | 1.68× | Business & Career |
| Golden Gate | 2.42× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| Family Orientation | CONSERVATISM | 1.41 |
| Tradition | CONSERVATISM | 1.21 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Indulgence | JOY | 1.14 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.7% |
| Denmark | 0.2% |
| Netherlands | 0.2% |
See Wildpark Lüneburger Heide audiences in other countries
- Wildpark Lüneburger Heide — United States
- Wildpark Lüneburger Heide — United Kingdom
- Wildpark Lüneburger Heide — France
- Wildpark Lüneburger Heide — Italy
- Wildpark Lüneburger Heide — Spain
- Wildpark Lüneburger Heide — Brazil
- Wildpark Lüneburger Heide — Japan
- Wildpark Lüneburger Heide — South Korea
- Wildpark Lüneburger Heide — India
More Zoo audiences in Germany
- Wildpark Schwarze Berge (1,629,303)
- Zoo Osnabrück (1,208,175)
- Schwaben Park (1,142,729)
- Affenberg Salem (1,129,150)
- London Zoo (781,500)
Frequently asked questions
How many fans does Wildpark Lüneburger Heide have in Germany?
Wildpark Lüneburger Heide has an estimated audience of 1,025,197 people in Germany, concentrated in Niedersachsen and Hamburg.
What is the gender split and age of Wildpark Lüneburger Heide fans?
66.8% of Wildpark Lüneburger Heide fans are female, 33.2% are male, with an average age of 42.8 years.
Which brands do Wildpark Lüneburger Heide fans like most?
Wildpark Lüneburger Heide fans show strongest brand affinity for Rossmann (1.8×), Saving (2.47×), and Goes (1.53×) over the country average.
Where do Wildpark Lüneburger Heide fans live in Germany?
Wildpark Lüneburger Heide fans in Germany are most concentrated in Niedersachsen (reach 427,434), Hamburg (reach 125,719), and Schleswig-Holstein (reach 114,111). These three regions account for the largest share of the active audience.
What other brands do Wildpark Lüneburger Heide fans also like?
Beyond Wildpark Lüneburger Heide itself, the audience over-indexes on Saving (2.47×), Goes (1.53×), Home Office (1.64×), and Stradivarius (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wildpark Lüneburger Heide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.