Rascasse Audience Intelligence

Wildpark Lüneburger Heide Audience in Germany

A data profile of the people who buy, follow and care about Wildpark Lüneburger Heide in Germany — modelled from more than twelve digital signal sources. Wildpark Lüneburger Heide has an estimated audience of 955,078 people in Germany.

#5among Zoo in Germany#506among POI in Germany#544in Travel & Leisure

The average Wildpark Lüneburger Heide fan in Germany is 42.0 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Hamburg, Schleswig-Holstein.

Top brand affinities include Petting zoo, Zoo, Nature, with strongest over-indexing on Petting zoo (43.03× the country average).

Demographically, the Wildpark Lüneburger Heide audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wildpark Lüneburger Heide fan in Germany is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Petting zoo.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildpark Lüneburger Heide profile in Germany.

Audience size
955K
in Germany
Gender
64.1%♀
35.9% male
Age
42.0
average years
Country rank
#6796
POI in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildpark Lüneburger Heide fans

64.1% are female, 35.9% are male, average age 42.0.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Wildpark Lüneburger Heide audience in Germany
MetricValue
Female64.1%
Male35.9%
Average age42.0
Estimated audience size955,078
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Wildpark Lüneburger Heide audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3923%
40-4925%
50+23%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Wildpark Lüneburger Heide audience comes from Germany.

Worldwide audience distribution share by country for Wildpark Lüneburger Heide
CountryShare
Germany98.6%
Denmark0.3%
Netherlands0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildpark Lüneburger Heide audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wildpark Lüneburger Heide fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K5.47×
02Niedersachsen~400K4.57×
03Schleswig-Holstein~100K2.97×
04Bremen~10K1.33×
05Saarland~7K0.61×
06Mecklenburg-Vorpommern~9K0.50×
07Sachsen-Anhalt~8K0.31×
08Thüringen~7K0.29×
09Brandenburg~7K0.25×
10Rheinland-Pfalz~10K0.23×
11Berlin~9K0.21×
12Sachsen~9K0.20×
13Hessen~10K0.17×
14Nordrhein-Westfalen~30K0.15×
15Baden-Württemberg~20K0.13×
16Bayern~20K0.11×
Fig. 06

Affinity by region

Affinity by region — Wildpark Lüneburger Heide, Germany
0.11×1.00×5.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildpark Lüneburger Heide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildpark Lüneburger Heide audience
#·InterestCategoryAffinity×
01Petting zooPets & Animals43.03×
02Neil ArmstrongPolitics & Society7.91×
03ZooKids & Family7.15×
04Scooby-DooMovies & TV4.70×
05Peppa PigKids & Family3.93×
06Children's literatureLiterature2.66×
07Garden centreHome & Garden2.65×
08Child careKids & Family2.53×
09Garden furnitureHome & Garden2.47×
10Ernsting's familyShopping2.30×
11NatureHome & Garden2.26×
12Aral AGCars & Mobility2.16×
13VacationsTravel & Leisure1.86×
14TchiboShopping1.85×
15TagesschauMovies & TV1.83×
16Müller (company)Food & Beverages1.83×
17PostbankBusiness & Career1.81×
18FamilyKids & Family1.76×
19DeichmannShopping1.63×
20Obi (store)Shopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildpark Lüneburger Heide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildpark Lüneburger Heide audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.55×
ExtroversionTHRILL1.45×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildpark Lüneburger Heide audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Sports ActivityPOWER0.81×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildpark Lüneburger Heide have in Germany?

Wildpark Lüneburger Heide has an estimated audience of 955,078 people in Germany, concentrated in Niedersachsen and Hamburg.

02

What is the gender split and age of Wildpark Lüneburger Heide fans?

64.1% of Wildpark Lüneburger Heide fans are female, 35.9% are male, with an average age of 42.0 years.

03

Which brands do Wildpark Lüneburger Heide fans like most?

Wildpark Lüneburger Heide fans show strongest brand affinity for Petting zoo (43.03×), Zoo (7.15×), and Nature (2.26×) over the country average.

04

Where do Wildpark Lüneburger Heide fans live in Germany?

Wildpark Lüneburger Heide fans in Germany are most concentrated in Niedersachsen (reach ~400K), Hamburg (reach ~100K), and Schleswig-Holstein (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wildpark Lüneburger Heide fans also like?

Beyond Wildpark Lüneburger Heide itself, the audience over-indexes on Zoo (7.15×), Nature (2.26×), Tagesschau (1.83×), and Scooby-Doo (4.7×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Wildpark Lüneburger Heide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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