Petting zoo Audience in Germany
Petting zoo has an estimated audience of 241,909 people in Germany. 65.8% are female, 34.2% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Serengeti Park, Zoo Osnabrück, Tierpark Nordhorn, Wildpark Lüneburger Heide, Wildpark Schwarze Berge.
The average Petting zoo fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Serengeti Park, Zoo Osnabrück, Tierpark Nordhorn, with strongest over-indexing on Serengeti Park (32.56× the country average). Demographically, the Petting zoo audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Touchpoint
Demographics of Petting zoo fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 41.9 |
| Estimated audience size | 241,909 |
Audience persona
The typical Petting zoo fan in Germany is more female, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Serengeti Park.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,967 | 2× |
| Baden-Württemberg | 50,627 | 1.53× |
| Bayern | 39,529 | 1.02× |
| Niedersachsen | 26,657 | 1.13× |
| Hessen | 16,501 | 0.9× |
| Berlin | 13,764 | 1.27× |
| Rheinland-Pfalz | 13,300 | 1.1× |
| Brandenburg | 9,833 | 1.31× |
| Schleswig-Holstein | 7,625 | 0.88× |
| Sachsen | 6,030 | 0.51× |
| Hamburg | 4,583 | 0.84× |
| Mecklenburg-Vorpommern | 3,662 | 0.79× |
| Sachsen-Anhalt | 3,634 | 0.58× |
| Thüringen | 3,532 | 0.57× |
| Bremen | 1,993 | 0.96× |
| Saarland | 1,795 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Serengeti Park | 32.56× | Travel & Leisure |
| Zoo Osnabrück | 42.96× | Travel & Leisure |
| Tierpark Nordhorn | 63.76× | Travel & Leisure |
| Wildpark Lüneburger Heide | 43.03× | Travel & Leisure |
| Wildpark Schwarze Berge | 32.58× | Travel & Leisure |
| Erlebnis-Zoo Hannover | 42.96× | Travel & Leisure |
| Tierpark Ströhen | 60.07× | Travel & Leisure |
| Tierpark Gettorf | 42.99× | Travel & Leisure |
| Saint Louis Zoo | 85.09× | Travel & Leisure |
| Familienpark Sottrum | 43.01× | Travel & Leisure |
| Zoo Braunschweig | 42.82× | Travel & Leisure |
| Wildpark Eekholt | 42.99× | Travel & Leisure |
| Zoo | 8.9× | Kids & Family |
| Center Parcs | 5.16× | Travel & Leisure |
| Wetter.com | 2.16× | Home & Garden |
| Deichmann | 2.14× | Shopping |
| Rossmann | 2.07× | Shopping |
| Barbie | 2.15× | Movies & TV |
| Zoo Heidelberg | 8.9× | Travel & Leisure |
| London Zoo | 8.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.2 |
| Family Orientation | CONSERVATISM | 2.04 |
| Sustainability | BALANCE | 1.63 |
| Community Orientation | OPEN | 1.44 |
| Tradition | CONSERVATISM | 1.43 |
| LGBTQ+ Identity | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.0% |
| United Kingdom | 7.9% |
| Netherlands | 7.3% |
See Petting zoo audiences in other countries
More Pets & Animals audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Petting zoo have in Germany?
Petting zoo has an estimated audience of 241,909 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Petting zoo fans?
65.8% of Petting zoo fans are female, 34.2% are male, with an average age of 41.9 years.
Which brands do Petting zoo fans like most?
Petting zoo fans show strongest brand affinity for Serengeti Park (32.56×), Zoo Osnabrück (42.96×), and Tierpark Nordhorn (63.76×) over the country average.
Where do Petting zoo fans live in Germany?
Petting zoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,967), Baden-Württemberg (reach 50,627), and Bayern (reach 39,529). These three regions account for the largest share of the active audience.
What other brands do Petting zoo fans also like?
Beyond Petting zoo itself, the audience over-indexes on Zoo Osnabrück (42.96×), Tierpark Nordhorn (63.76×), Wildpark Lüneburger Heide (43.03×), and Wildpark Schwarze Berge (32.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Petting zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.