Zoo Heidelberg Audience in Germany

Demographics of Zoo Heidelberg fans

Audience persona

The typical Zoo Heidelberg fan in Germany is more female, around 41.8 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Zoo Heidelberg audiences in other countries

• Zoo Heidelberg — United States
• Zoo Heidelberg — United Kingdom
• Zoo Heidelberg — France
• Zoo Heidelberg — Italy
• Zoo Heidelberg — Spain
• Zoo Heidelberg — Brazil
• Zoo Heidelberg — Japan
• Zoo Heidelberg — South Korea
• Zoo Heidelberg — India

More Zoo audiences in Germany

• Wildpark Schwarze Berge (1,629,303)
• Zoo Osnabrück (1,208,175)
• Schwaben Park (1,142,729)
• Affenberg Salem (1,129,150)
• Wildpark Lüneburger Heide (1,025,198)

Frequently asked questions

How many fans does Zoo Heidelberg have in Germany?

Zoo Heidelberg has an estimated audience of 705,548 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.

What is the gender split and age of Zoo Heidelberg fans?

64.3% of Zoo Heidelberg fans are female, 35.7% are male, with an average age of 41.8 years.

Which brands do Zoo Heidelberg fans like most?

Zoo Heidelberg fans show strongest brand affinity for Rossmann (1.65×), Stradivarius (1.97×), and Urban horticulture (1.81×) over the country average.

Where do Zoo Heidelberg fans live in Germany?

Zoo Heidelberg fans in Germany are most concentrated in Baden-Württemberg (reach 529,162), Rheinland-Pfalz (reach 160,030), and Hessen (reach 121,801). These three regions account for the largest share of the active audience.

What other brands do Zoo Heidelberg fans also like?

Beyond Zoo Heidelberg itself, the audience over-indexes on Stradivarius (1.97×), Urban horticulture (1.81×), Škoda Kodiaq (1.66×), and Nutritional yeast (5.05×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zoo Heidelberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.