Zoo Heidelberg Audience in Germany
Zoo Heidelberg has an estimated audience of 705,548 people in Germany. 64.3% are female, 35.7% are male, average age 41.8. Top regions: Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities: Tagesschau, Western Union, Zoo, Apartment hotel, Wetter.com.
The average Zoo Heidelberg fan in Germany is 41.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities include Tagesschau, Western Union, Zoo, with strongest over-indexing on Tagesschau (2.82× the country average). Demographically, the Zoo Heidelberg audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of Zoo Heidelberg fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 41.8 |
| Estimated audience size | 705,548 |
Audience persona
The typical Zoo Heidelberg fan in Germany is more female, around 41.8 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 529,162 | 6.46× |
| Rheinland-Pfalz | 160,030 | 4.53× |
| Hessen | 121,801 | 2.27× |
| Bayern | 39,530 | 0.35× |
| Nordrhein-Westfalen | 27,656 | 0.18× |
| Saarland | 9,517 | 1.1× |
| Niedersachsen | 9,391 | 0.14× |
| Berlin | 4,539 | 0.14× |
| Sachsen | 4,486 | 0.13× |
| Thüringen | 2,708 | 0.15× |
| Schleswig-Holstein | 2,473 | 0.1× |
| Hamburg | 2,336 | 0.15× |
| Sachsen-Anhalt | 1,617 | 0.09× |
| Brandenburg | 1,418 | 0.06× |
| Mecklenburg-Vorpommern | 1,137 | 0.08× |
| Bremen | 481 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.82× | Movies & TV |
| Western Union | 4.54× | Business & Career |
| Zoo | 5.05× | Kids & Family |
| Apartment hotel | 5.67× | Travel & Leisure |
| Wetter.com | 2.35× | Home & Garden |
| Vacations | 2.53× | Travel & Leisure |
| Maine Coon | 3.96× | Pets & Animals |
| Family | 1.73× | Kids & Family |
| Hairstyle | 2.48× | Beauty & Wellness |
| Cat food | 2.76× | Pets & Animals |
| REWE | 1.65× | Shopping |
| Vacation rental | 3.16× | Travel & Leisure |
| London Zoo | 7.8× | Travel & Leisure |
| Obi (store) | 1.55× | Shopping |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Flowering plant | 3.21× | Home & Garden |
| German language | 1.97× | Politics & Society |
| Eintracht Frankfurt | 1.74× | Sports |
| Freeware | 1.79× | Technology & Electronics |
| Real property | 2.98× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.39 |
| Indulgence | JOY | 1.23 |
| Tradition | CONSERVATISM | 1.22 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Family Orientation | CONSERVATISM | 1.19 |
| Convenience Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.8% |
| China | 0.8% |
| Netherlands | 0.2% |
See Zoo Heidelberg audiences in other countries
More Zoo audiences in Germany
- Wildpark Schwarze Berge (1,629,303)
- Zoo Osnabrück (1,203,707)
- Schwaben Park (1,142,729)
- Affenberg Salem (1,129,150)
- Wildpark Lüneburger Heide (999,591)
Frequently asked questions
How many fans does Zoo Heidelberg have in Germany?
Zoo Heidelberg has an estimated audience of 705,548 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of Zoo Heidelberg fans?
64.3% of Zoo Heidelberg fans are female, 35.7% are male, with an average age of 41.8 years.
Which brands do Zoo Heidelberg fans like most?
Zoo Heidelberg fans show strongest brand affinity for Tagesschau (2.82×), Western Union (4.54×), and Zoo (5.05×) over the country average.
Where do Zoo Heidelberg fans live in Germany?
Zoo Heidelberg fans in Germany are most concentrated in Baden-Württemberg (reach 529,162), Rheinland-Pfalz (reach 160,030), and Hessen (reach 121,801). These three regions account for the largest share of the active audience.
What other brands do Zoo Heidelberg fans also like?
Beyond Zoo Heidelberg itself, the audience over-indexes on Western Union (4.54×), Zoo (5.05×), Apartment hotel (5.67×), and Wetter.com (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zoo Heidelberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.