Zoo Osnabrück Audience in Germany
Zoo Osnabrück has an estimated audience of 1,208,175 people in Germany. 64.4% are female, 35.6% are male, average age 42.1. Top regions: Niedersachsen, Nordrhein-Westfalen, Hessen. Top brand affinities: Rossmann, Saving, Goes, Home Office, Stradivarius.
The average Zoo Osnabrück fan in Germany is 42.1 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hessen. Top brand affinities include Rossmann, Saving, Goes, with strongest over-indexing on Rossmann (1.85× the country average). Demographically, the Zoo Osnabrück audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of Zoo Osnabrück fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 42.1 |
| Estimated audience size | 1,208,175 |
Audience persona
The typical Zoo Osnabrück fan in Germany is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 906,132 | 8.22× |
| Nordrhein-Westfalen | 743,855 | 2.81× |
| Hessen | 25,818 | 0.28× |
| Hamburg | 25,241 | 0.92× |
| Bremen | 24,358 | 2.36× |
| Bayern | 18,035 | 0.09× |
| Baden-Württemberg | 14,314 | 0.09× |
| Schleswig-Holstein | 14,166 | 0.33× |
| Berlin | 9,194 | 0.17× |
| Rheinland-Pfalz | 8,940 | 0.15× |
| Sachsen | 5,860 | 0.1× |
| Mecklenburg-Vorpommern | 3,556 | 0.15× |
| Sachsen-Anhalt | 3,050 | 0.1× |
| Thüringen | 2,867 | 0.09× |
| Brandenburg | 2,712 | 0.07× |
| Saarland | 884 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.85× | Shopping |
| Saving | 2.5× | Business & Career |
| Goes | 1.55× | Travel & Leisure |
| Home Office | 1.68× | Business & Career |
| Stradivarius | 1.85× | Shopping |
| Progressive rock | 1.75× | Music & Radio |
| Unique Gifts | 1.51× | Shopping |
| Urban horticulture | 1.54× | Home & Garden |
| Time (magazine) | 1.68× | News |
| Nutritional yeast | 5.38× | Food & Beverages |
| Škoda Kodiaq | 1.5× | Cars & Mobility |
| Icon (magazine) | 1.52× | Arts & Culture |
| Mülheim | 1.84× | Travel & Leisure |
| Volvo V60 | 2.32× | Cars & Mobility |
| Corfu (regional unit) | 1.52× | Travel & Leisure |
| Cynthia Erivo | 2.01× | Movies & TV |
| Free University of Berlin | 1.66× | Business & Career |
| Figure painting (hobby) | 1.73× | Arts & Culture |
| Keeper (password manager) | 1.79× | Technology & Electronics |
| Coworking | 1.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| Family Orientation | CONSERVATISM | 1.42 |
| Indulgence | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.15 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.0% |
| Netherlands | 1.5% |
| China | 0.3% |
See Zoo Osnabrück audiences in other countries
More Zoo audiences in Germany
- Wildpark Schwarze Berge (1,629,303)
- Schwaben Park (1,142,729)
- Affenberg Salem (1,129,150)
- Wildpark Lüneburger Heide (1,025,198)
- London Zoo (781,500)
Frequently asked questions
How many fans does Zoo Osnabrück have in Germany?
Zoo Osnabrück has an estimated audience of 1,208,175 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Zoo Osnabrück fans?
64.4% of Zoo Osnabrück fans are female, 35.6% are male, with an average age of 42.1 years.
Which brands do Zoo Osnabrück fans like most?
Zoo Osnabrück fans show strongest brand affinity for Rossmann (1.85×), Saving (2.5×), and Goes (1.55×) over the country average.
Where do Zoo Osnabrück fans live in Germany?
Zoo Osnabrück fans in Germany are most concentrated in Niedersachsen (reach 906,132), Nordrhein-Westfalen (reach 743,855), and Hessen (reach 25,818). These three regions account for the largest share of the active audience.
What other brands do Zoo Osnabrück fans also like?
Beyond Zoo Osnabrück itself, the audience over-indexes on Saving (2.5×), Goes (1.55×), Home Office (1.68×), and Stradivarius (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zoo Osnabrück. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.