Rascasse Audience Intelligence

Erlebnis-Zoo Hannover Audience in Germany

A data profile of the people who buy, follow and care about Erlebnis-Zoo Hannover in Germany — modelled from more than twelve digital signal sources. Erlebnis-Zoo Hannover has an estimated audience of 708,812 people in Germany.

#7among Zoo in Germany#705among POI in Germany#697in Travel & Leisure

The average Erlebnis-Zoo Hannover fan in Germany is 42.1 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Petting zoo, Zoo, Tagesschau, with strongest over-indexing on Petting zoo (42.96× the country average).

Demographically, the Erlebnis-Zoo Hannover audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Erlebnis-Zoo Hannover fan in Germany is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Petting zoo.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Erlebnis-Zoo Hannover profile in Germany.

Audience size
709K
in Germany
Gender
61.3%♀
38.7% male
Age
42.1
average years
Country rank
#8768
POI in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Erlebnis-Zoo Hannover fans

61.3% are female, 38.7% are male, average age 42.1.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Erlebnis-Zoo Hannover audience in Germany
MetricValue
Female61.3%
Male38.7%
Average age42.1
Estimated audience size708,812
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Erlebnis-Zoo Hannover audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3924%
40-4925%
50+23%
Fig. 04

Worldwide distribution

95.1%

of the worldwide Erlebnis-Zoo Hannover audience comes from Germany.

Worldwide audience distribution share by country for Erlebnis-Zoo Hannover
CountryShare
Germany95.1%
China1.2%
Netherlands0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Erlebnis-Zoo Hannover audience in Germany is strongest.

Fig. 05

Top regions by affinity

Erlebnis-Zoo Hannover fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~600K10.81×
02Bremen~6K1.00×
03Hamburg~10K0.81×
04Saarland~7K0.72×
05Schleswig-Holstein~20K0.63×
06Sachsen-Anhalt~10K0.62×
07Mecklenburg-Vorpommern~8K0.54×
08Thüringen~10K0.52×
09Brandenburg~10K0.46×
10Rheinland-Pfalz~10K0.40×
11Sachsen~10K0.37×
12Hessen~20K0.35×
13Berlin~10K0.33×
14Nordrhein-Westfalen~50K0.32×
15Baden-Württemberg~30K0.25×
16Bayern~30K0.23×
Fig. 06

Affinity by region

Affinity by region — Erlebnis-Zoo Hannover, Germany
0.23×1.00×10.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Erlebnis-Zoo Hannover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Erlebnis-Zoo Hannover audience
#·InterestCategoryAffinity×
01Petting zooPets & Animals42.96×
02ZooKids & Family6.96×
03Scooby-DooMovies & TV3.74×
04Peppa PigKids & Family3.74×
05VIER PFOTENPets & Animals3.01×
06Child careKids & Family2.49×
07NatureHome & Garden2.45×
08MSNNews2.45×
09Garden centreHome & Garden2.43×
10TagesschauMovies & TV2.37×
11VacationsTravel & Leisure2.19×
12Ernsting's familyShopping2.17×
13Aral AGCars & Mobility2.09×
14FamilyKids & Family1.89×
15German languagePolitics & Society1.81×
16PostbankBusiness & Career1.77×
17TransfermarktSports1.63×
18Müller (company)Food & Beverages1.62×
19DeichmannShopping1.61×
20Netto Marken-DiscountShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Erlebnis-Zoo Hannover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Erlebnis-Zoo Hannover audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.51×
Family OrientationCONSERVATISM1.51×
Need for SecurityCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Erlebnis-Zoo Hannover audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.78×
Luxury OrientationPREMIUM0.80×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Erlebnis-Zoo Hannover have in Germany?

Erlebnis-Zoo Hannover has an estimated audience of 708,812 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Erlebnis-Zoo Hannover fans?

61.3% of Erlebnis-Zoo Hannover fans are female, 38.7% are male, with an average age of 42.1 years.

03

Which brands do Erlebnis-Zoo Hannover fans like most?

Erlebnis-Zoo Hannover fans show strongest brand affinity for Petting zoo (42.96×), Zoo (6.96×), and Tagesschau (2.37×) over the country average.

04

Where do Erlebnis-Zoo Hannover fans live in Germany?

Erlebnis-Zoo Hannover fans in Germany are most concentrated in Niedersachsen (reach ~600K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Erlebnis-Zoo Hannover fans also like?

Beyond Erlebnis-Zoo Hannover itself, the audience over-indexes on Zoo (6.96×), Tagesschau (2.37×), Nature (2.45×), and Family (1.89×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Erlebnis-Zoo Hannover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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