Erlebnis-Zoo Hannover Audience in Germany
Erlebnis-Zoo Hannover has an estimated audience of 742,951 people in Germany. 58.5% are female, 41.5% are male, average age 42.2. Top regions: Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Saving, Home Office, Stradivarius, Progressive rock.
The average Erlebnis-Zoo Hannover fan in Germany is 42.2 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Saving, Home Office, with strongest over-indexing on Rossmann (1.77× the country average). Demographically, the Erlebnis-Zoo Hannover audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of Erlebnis-Zoo Hannover fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 42.2 |
| Estimated audience size | 742,951 |
Audience persona
The typical Erlebnis-Zoo Hannover fan in Germany is more female, around 42.2 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 557,213 | 10.51× |
| Nordrhein-Westfalen | 51,763 | 0.32× |
| Baden-Württemberg | 18,554 | 0.18× |
| Bayern | 17,081 | 0.14× |
| Hessen | 16,800 | 0.3× |
| Schleswig-Holstein | 15,751 | 0.59× |
| Hamburg | 14,930 | 0.89× |
| Sachsen-Anhalt | 10,236 | 0.53× |
| Sachsen | 8,209 | 0.23× |
| Berlin | 6,809 | 0.2× |
| Rheinland-Pfalz | 6,608 | 0.18× |
| Bremen | 6,426 | 1.01× |
| Thüringen | 5,891 | 0.31× |
| Brandenburg | 5,360 | 0.23× |
| Mecklenburg-Vorpommern | 3,586 | 0.25× |
| Saarland | 1,091 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.77× | Shopping |
| Saving | 2.51× | Business & Career |
| Home Office | 1.64× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.8× | Music & Radio |
| Collectable | 1.53× | Kids & Family |
| Urban horticulture | 1.65× | Home & Garden |
| Israel | 1.68× | Travel & Leisure |
| Time (magazine) | 1.69× | News |
| Nutritional yeast | 5.36× | Food & Beverages |
| Škoda Kodiaq | 1.56× | Cars & Mobility |
| KLIX (AM) | 1.6× | Music & Radio |
| Volvo V60 | 2.58× | Cars & Mobility |
| Preacher (comics) | 3.45× | Literature |
| Corfu (regional unit) | 1.51× | Travel & Leisure |
| Esra Erol | 2.59× | Movies & TV |
| Free University of Berlin | 1.61× | Business & Career |
| Cynthia Erivo | 1.85× | Movies & TV |
| Zagreb | 1.73× | Travel & Leisure |
| Keeper (password manager) | 1.82× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.47 |
| Family Orientation | CONSERVATISM | 1.39 |
| Tradition | CONSERVATISM | 1.22 |
| Indulgence | JOY | 1.21 |
| DIY Mentality | THRILL | 1.13 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.9% |
| China | 1.2% |
| Netherlands | 0.3% |
See Erlebnis-Zoo Hannover audiences in other countries
More Zoo audiences in Germany
- Wildpark Schwarze Berge (1,629,303)
- Zoo Osnabrück (1,208,175)
- Schwaben Park (1,142,729)
- Affenberg Salem (1,129,150)
- Wildpark Lüneburger Heide (1,025,198)
Frequently asked questions
How many fans does Erlebnis-Zoo Hannover have in Germany?
Erlebnis-Zoo Hannover has an estimated audience of 742,951 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Erlebnis-Zoo Hannover fans?
58.5% of Erlebnis-Zoo Hannover fans are female, 41.5% are male, with an average age of 42.2 years.
Which brands do Erlebnis-Zoo Hannover fans like most?
Erlebnis-Zoo Hannover fans show strongest brand affinity for Rossmann (1.77×), Saving (2.51×), and Home Office (1.64×) over the country average.
Where do Erlebnis-Zoo Hannover fans live in Germany?
Erlebnis-Zoo Hannover fans in Germany are most concentrated in Niedersachsen (reach 557,213), Nordrhein-Westfalen (reach 51,763), and Baden-Württemberg (reach 18,554). These three regions account for the largest share of the active audience.
What other brands do Erlebnis-Zoo Hannover fans also like?
Beyond Erlebnis-Zoo Hannover itself, the audience over-indexes on Saving (2.51×), Home Office (1.64×), Stradivarius (1.97×), and Progressive rock (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Erlebnis-Zoo Hannover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.