Rascasse Audience Intelligence

Zoo Braunschweig Audience in Germany

A data profile of the people who buy, follow and care about Zoo Braunschweig in Germany — modelled from more than twelve digital signal sources. Zoo Braunschweig has an estimated audience of 277,750 people in Germany.

#16among Zoo in Germany#1763among POI in Germany#1500in Travel & Leisure

The average Zoo Braunschweig fan in Germany is 41.3 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen.

Top brand affinities include Petting zoo, Zoo, Scooby-Doo, with strongest over-indexing on Petting zoo (42.82× the country average).

Demographically, the Zoo Braunschweig audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zoo Braunschweig fan in Germany is more female, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Petting zoo.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zoo Braunschweig profile in Germany.

Audience size
278K
in Germany
Gender
56.1%♀
43.9% male
Age
41.3
average years
Country rank
#18351
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zoo Braunschweig fans

56.1% are female, 43.9% are male, average age 41.3.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Zoo Braunschweig audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age41.3
Estimated audience size277,750
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Zoo Braunschweig audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3924%
40-4924%
50+22%
Fig. 04

Worldwide distribution

98.1%

of the worldwide Zoo Braunschweig audience comes from Germany.

Worldwide audience distribution share by country for Zoo Braunschweig
CountryShare
Germany98.1%
China0.2%
Netherlands0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zoo Braunschweig audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zoo Braunschweig fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K10.37×
02Sachsen-Anhalt~10K2.02×
03Hamburg~6K0.98×
04Saarland~3K0.76×
05Bremen~2K0.67×
06Mecklenburg-Vorpommern~3K0.55×
07Rheinland-Pfalz~7K0.51×
08Thüringen~4K0.51×
09Brandenburg~4K0.46×
10Schleswig-Holstein~5K0.45×
11Sachsen~5K0.37×
12Berlin~4K0.35×
13Hessen~7K0.32×
14Baden-Württemberg~10K0.30×
15Bayern~10K0.24×
16Nordrhein-Westfalen~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Zoo Braunschweig, Germany
0.22×1.00×10.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zoo Braunschweig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zoo Braunschweig audience
#·InterestCategoryAffinity×
01Petting zooPets & Animals42.82×
02Volkswagen ID.3Cars & Mobility8.31×
03ZooKids & Family6.95×
04Toni ColletteMovies & TV5.70×
051. FC MagdeburgSports5.26×
06Scooby-DooMovies & TV5.06×
07Peppa PigKids & Family3.53×
08F.C. Hansa RostockSports3.44×
09Children's literatureLiterature2.49×
10Child careKids & Family2.46×
11Garden centreHome & Garden2.40×
12Aral AGCars & Mobility2.20×
13Ernsting's familyShopping2.15×
14NatureHome & Garden2.12×
15VacationsTravel & Leisure1.86×
16PostbankBusiness & Career1.84×
17TagesschauMovies & TV1.71×
18FamilyKids & Family1.66×
19DeichmannShopping1.58×
20TransfermarktSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zoo Braunschweig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zoo Braunschweig audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.72×
Quality AwarenessPREMIUM1.57×
Need for SecurityCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zoo Braunschweig audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.83×
Sports ActivityPOWER0.84×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zoo Braunschweig have in Germany?

Zoo Braunschweig has an estimated audience of 277,750 people in Germany, concentrated in Niedersachsen and Sachsen-Anhalt.

02

What is the gender split and age of Zoo Braunschweig fans?

56.1% of Zoo Braunschweig fans are female, 43.9% are male, with an average age of 41.3 years.

03

Which brands do Zoo Braunschweig fans like most?

Zoo Braunschweig fans show strongest brand affinity for Petting zoo (42.82×), Zoo (6.95×), and Scooby-Doo (5.06×) over the country average.

04

Where do Zoo Braunschweig fans live in Germany?

Zoo Braunschweig fans in Germany are most concentrated in Niedersachsen (reach ~200K), Sachsen-Anhalt (reach ~10K), and Nordrhein-Westfalen (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Zoo Braunschweig fans also like?

Beyond Zoo Braunschweig itself, the audience over-indexes on Zoo (6.95×), Scooby-Doo (5.06×), Nature (2.12×), and 1. FC Magdeburg (5.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in Germany

See Zoo Braunschweig audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zoo Braunschweig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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