Zoo Braunschweig Audience in Germany
Zoo Braunschweig has an estimated audience of 287,395 people in Germany. 58.0% are female, 42.0% are male, average age 41.9. Top regions: Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities: Rossmann, Saving, Home Office, Stradivarius, Progressive rock.
The average Zoo Braunschweig fan in Germany is 41.9 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities include Rossmann, Saving, Home Office, with strongest over-indexing on Rossmann (1.7× the country average). Demographically, the Zoo Braunschweig audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of Zoo Braunschweig fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 41.9 |
| Estimated audience size | 287,395 |
Audience persona
The typical Zoo Braunschweig fan in Germany is more female, around 41.9 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 215,547 | 10.08× |
| Sachsen-Anhalt | 15,965 | 2.14× |
| Nordrhein-Westfalen | 10,821 | 0.17× |
| Hamburg | 6,940 | 1.07× |
| Hessen | 5,877 | 0.27× |
| Bayern | 3,949 | 0.09× |
| Berlin | 3,384 | 0.26× |
| Schleswig-Holstein | 3,323 | 0.32× |
| Sachsen | 3,256 | 0.23× |
| Baden-Württemberg | 2,585 | 0.07× |
| Thüringen | 2,195 | 0.3× |
| Brandenburg | 1,902 | 0.21× |
| Mecklenburg-Vorpommern | 1,142 | 0.21× |
| Rheinland-Pfalz | 1,043 | 0.07× |
| Bremen | 1,031 | 0.42× |
| Saarland | 308 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.7× | Shopping |
| Saving | 2.47× | Business & Career |
| Home Office | 1.57× | Business & Career |
| Stradivarius | 1.78× | Shopping |
| Progressive rock | 1.67× | Music & Radio |
| Time (magazine) | 1.68× | News |
| Nutritional yeast | 5.32× | Food & Beverages |
| Hammock camping | 4.06× | Travel & Leisure |
| Metamorphoses | 1.89× | Literature |
| Home Delivery | 1.53× | Food & Beverages |
| Corfu (regional unit) | 1.59× | Travel & Leisure |
| Volvo V60 | 2.18× | Cars & Mobility |
| Alaska | 1.64× | Travel & Leisure |
| Free University of Berlin | 1.64× | Business & Career |
| Apostrophe | 2.17× | Literature |
| Cynthia Erivo | 1.82× | Movies & TV |
| Figure painting (hobby) | 1.73× | Arts & Culture |
| Homesteading | 2.66× | Home & Garden |
| Hipster | 3.02× | Politics & Society |
| Kouros | 3.38× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.6 |
| Pet Ownership | JOY | 1.36 |
| Need for Security | CONSERVATISM | 1.21 |
| Tradition | CONSERVATISM | 1.17 |
| Indulgence | JOY | 1.14 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.3% |
| China | 0.2% |
| Netherlands | 0.1% |
See Zoo Braunschweig audiences in other countries
More Zoo audiences in Germany
- Wildpark Schwarze Berge (1,629,303)
- Zoo Osnabrück (1,208,175)
- Schwaben Park (1,142,729)
- Affenberg Salem (1,129,150)
- Wildpark Lüneburger Heide (1,025,198)
Frequently asked questions
How many fans does Zoo Braunschweig have in Germany?
Zoo Braunschweig has an estimated audience of 287,395 people in Germany, concentrated in Niedersachsen and Sachsen-Anhalt.
What is the gender split and age of Zoo Braunschweig fans?
58.0% of Zoo Braunschweig fans are female, 42.0% are male, with an average age of 41.9 years.
Which brands do Zoo Braunschweig fans like most?
Zoo Braunschweig fans show strongest brand affinity for Rossmann (1.7×), Saving (2.47×), and Home Office (1.57×) over the country average.
Where do Zoo Braunschweig fans live in Germany?
Zoo Braunschweig fans in Germany are most concentrated in Niedersachsen (reach 215,547), Sachsen-Anhalt (reach 15,965), and Nordrhein-Westfalen (reach 10,821). These three regions account for the largest share of the active audience.
What other brands do Zoo Braunschweig fans also like?
Beyond Zoo Braunschweig itself, the audience over-indexes on Saving (2.47×), Home Office (1.57×), Stradivarius (1.78×), and Progressive rock (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zoo Braunschweig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.