MLB Audience in Germany
MLB has an estimated audience of 2,084,628 people in Germany. 39.8% are female, 60.2% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stamp collecting, Alaska, Gil Ofarim, Google Analytics, Silverpoint.
The average MLB fan in Germany is 32.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stamp collecting, Alaska, Gil Ofarim, with strongest over-indexing on Stamp collecting (12.58× the country average). Demographically, the MLB audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Baseball
Demographics of MLB fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 32.7 |
| Estimated audience size | 2,084,628 |
Audience persona
The typical MLB fan in Germany is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Stamp collecting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 525,411 | 1.15× |
| Bayern | 435,559 | 1.3× |
| Baden-Württemberg | 285,379 | 1× |
| Hessen | 193,651 | 1.22× |
| Niedersachsen | 190,622 | 0.94× |
| Berlin | 145,116 | 1.56× |
| Rheinland-Pfalz | 115,859 | 1.11× |
| Sachsen | 89,768 | 0.88× |
| Schleswig-Holstein | 78,331 | 1.05× |
| Hamburg | 60,004 | 1.27× |
| Brandenburg | 52,340 | 0.81× |
| Thüringen | 38,662 | 0.73× |
| Sachsen-Anhalt | 37,466 | 0.69× |
| Mecklenburg-Vorpommern | 24,678 | 0.62× |
| Saarland | 21,086 | 0.82× |
| Bremen | 15,070 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 12.58× | Home & Garden |
| Alaska | 6.64× | Travel & Leisure |
| Gil Ofarim | 1.99× | Music & Radio |
| Google Analytics | 3.55× | Internet & Social Media |
| Silverpoint | 11.74× | |
| Buddy – The Buddy Holly Story | 5.76× | Music & Radio |
| Tuscany | 5.54× | Travel & Leisure |
| Building insulation | 4.97× | Home & Garden |
| Jura Mountains | 6.49× | Travel & Leisure |
| Sailor | 5.46× | Travel & Leisure |
| Minnesota | 6.4× | Travel & Leisure |
| Handmade Gifts | 2.02× | Kids & Family |
| Hepsiburada | 5.75× | Shopping |
| JDSU | 2.64× | Business & Career |
| Hog Hunting | 3.87× | Sports |
| Kerala | 3.25× | Travel & Leisure |
| Staycation | 2.85× | Home & Garden |
| Graham Greene | 3.35× | Literature |
| Graham Greene (actor) | 2.85× | |
| The Equalizer | 3.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.36 |
| Career Orientation | POWER | 1.32 |
| Spirituality | BALANCE | 1.3 |
| Convenience Orientation | PREMIUM | 1.17 |
| Urban Lifestyle | OPEN | 1.14 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.7% |
| Dominican Republic | 11.5% |
| Japan | 10.0% |
See MLB audiences in other countries
More Baseball audiences in Germany
- Will Smith (1,370,912)
- Will Smith (1,370,912)
- Austin Martin (1,310,993)
- Justin Engel (939,327)
- Chris Martin (650,875)
Frequently asked questions
How many fans does MLB have in Germany?
MLB has an estimated audience of 2,084,628 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MLB fans?
39.8% of MLB fans are female, 60.2% are male, with an average age of 32.7 years.
Which brands do MLB fans like most?
MLB fans show strongest brand affinity for Stamp collecting (12.58×), Alaska (6.64×), and Gil Ofarim (1.99×) over the country average.
Where do MLB fans live in Germany?
MLB fans in Germany are most concentrated in Nordrhein-Westfalen (reach 525,411), Bayern (reach 435,559), and Baden-Württemberg (reach 285,379). These three regions account for the largest share of the active audience.
What other brands do MLB fans also like?
Beyond MLB itself, the audience over-indexes on Alaska (6.64×), Gil Ofarim (1.99×), Google Analytics (3.55×), and Silverpoint (11.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MLB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.