MLB Audience in Germany
MLB has an estimated audience of 2,084,628 people in Germany. 39.8% are female, 60.2% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: El Corte Inglés, Casino, Street photography, IHF World Men's Handball Championship, Jane Fonda.
The average MLB fan in Germany is 32.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include El Corte Inglés, Casino, Street photography, with strongest over-indexing on El Corte Inglés (12.58× the country average). Demographically, the MLB audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Baseball
Demographics of MLB fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 32.7 |
| Estimated audience size | 2,084,628 |
Audience persona
The typical MLB fan in Germany is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for El Corte Inglés.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 525,411 | 1.15× |
| Bayern | 435,559 | 1.3× |
| Baden-Württemberg | 285,379 | 1× |
| Hessen | 193,651 | 1.22× |
| Niedersachsen | 190,622 | 0.94× |
| Berlin | 145,116 | 1.56× |
| Rheinland-Pfalz | 115,859 | 1.11× |
| Sachsen | 89,768 | 0.88× |
| Schleswig-Holstein | 78,331 | 1.05× |
| Hamburg | 60,004 | 1.27× |
| Brandenburg | 52,340 | 0.81× |
| Thüringen | 38,662 | 0.73× |
| Sachsen-Anhalt | 37,466 | 0.69× |
| Mecklenburg-Vorpommern | 24,678 | 0.62× |
| Saarland | 21,086 | 0.82× |
| Bremen | 15,070 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| El Corte Inglés | 12.58× | Shopping |
| Casino | 5.74× | Games |
| Street photography | 3.79× | Technology & Electronics |
| IHF World Men's Handball Championship | 3.01× | Sports |
| Jane Fonda | 7.33× | Movies & TV |
| Zendaya | 5.95× | Movies & TV |
| House music | 1.97× | Music & Radio |
| Alternative hip hop | 2.83× | Music & Radio |
| DAZN | 4.04× | Movies & TV |
| 2. Bundesliga | 1.76× | Sports |
| Satellite television | 3.66× | Technology & Electronics |
| Lieferando.de | 1.61× | Food & Beverages |
| Otaku | 3.44× | Literature |
| Baseball | 2.31× | Sports |
| Le Figaro | 8.29× | News |
| Carpentry | 2.47× | Home & Garden |
| Eintracht Frankfurt | 1.56× | Sports |
| Rodeo | 3.85× | Sports |
| Deutschrap | 2.47× | Music & Radio |
| Electric guitar | 2.59× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.36 |
| Career Orientation | POWER | 1.32 |
| Spirituality | BALANCE | 1.3 |
| Convenience Orientation | PREMIUM | 1.17 |
| Urban Lifestyle | OPEN | 1.14 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.7% |
| Dominican Republic | 11.5% |
| Japan | 10.0% |
See MLB audiences in other countries
More Baseball audiences in Germany
- Will Smith (1,370,912)
- Will Smith (1,370,912)
- Austin Martin (1,310,993)
- Justin Engel (939,327)
- Chris Martin (650,875)
Frequently asked questions
How many fans does MLB have in Germany?
MLB has an estimated audience of 2,084,628 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MLB fans?
39.8% of MLB fans are female, 60.2% are male, with an average age of 32.7 years.
Which brands do MLB fans like most?
MLB fans show strongest brand affinity for El Corte Inglés (12.58×), Casino (5.74×), and Street photography (3.79×) over the country average.
Where do MLB fans live in Germany?
MLB fans in Germany are most concentrated in Nordrhein-Westfalen (reach 525,411), Bayern (reach 435,559), and Baden-Württemberg (reach 285,379). These three regions account for the largest share of the active audience.
What other brands do MLB fans also like?
Beyond MLB itself, the audience over-indexes on Casino (5.74×), Street photography (3.79×), IHF World Men's Handball Championship (3.01×), and Jane Fonda (7.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MLB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.