A data profile of the people who buy, follow and care about MLB in Mexico — modelled from more than twelve digital signal sources. MLB has an estimated audience of 7,441,213 people in Mexico.
MLB has an estimated audience of 7,441,213 people in Mexico. 42.0% are female, 58.0% are male, average age 30.9. Top brand affinities: Romantic music, Dailymotion, Seattle Mariners, Ana Gabriel, Nursery rhyme.
Top brand affinities include Romantic music, Dailymotion, Seattle Mariners, with strongest over-indexing on Romantic music (1.6× the country average).
Demographically, the MLB audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Tradition.
The typical MLB fan in Mexico is more male, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Romantic music.
The key figures that characterise the MLB profile in Mexico.
42.0% are female, 58.0% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 30.9 |
| Estimated audience size | 7,441,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide MLB audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 35.2% |
| Dominican Republic | 11.2% |
| Japan | 9.8% |
The strongest cross-interests of the MLB audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital piano | Music & Radio | 2.12× | ||
| 02 | Tampa Bay Rays | Sports | 2.06× | ||
| 03 | Nursery rhyme | Kids & Family | 2.00× | ||
| 04 | Herbal Essences | Beauty & Wellness | 1.97× | ||
| 05 | Milwaukee Brewers | Sports | 1.81× | ||
| 06 | Romeo and Juliet | Arts & Culture | 1.80× | ||
| 07 | Seattle Mariners | Sports | 1.77× | ||
| 08 | Pittsburgh Pirates | Sports | 1.77× | ||
| 09 | Ana Gabriel | Movies & TV | 1.73× | ||
| 10 | Massage table | Health | 1.68× | ||
| 11 | Detroit Tigers | Sports | 1.67× | ||
| 12 | Dailymotion | Movies & TV | 1.62× | ||
| 13 | Pinky and the Brain | Movies & TV | 1.62× | ||
| 14 | Romantic music | Music & Radio | 1.60× | ||
| 15 | Camilo Sesto | Movies & TV | 1.60× | ||
| 16 | Jumanji | Movies & TV | 1.59× | ||
| 17 | Pancreas | Health | 1.58× | ||
| 18 | la reina del sur | Movies & TV | 1.57× | ||
| 19 | Part-time | Business & Career | 1.56× | ||
| 20 | Pocoyo | Literature | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.11× | |
| Tradition | CONSERVATISM | 1.07× | |
| Spirituality | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Early Adopter Mentality | POWER | 0.69× | |
| Mindfulness | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for MLB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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