MLB Audience in Mexico
MLB has an estimated audience of 7,240,515 people in Mexico. 42.0% are female, 58.0% are male, average age 30.9. Top brand affinities: Romantic music, Dailymotion, Seattle Mariners, Nursery rhyme, Ana Gabriel.
Top brand affinities include Romantic music, Dailymotion, Seattle Mariners, with strongest over-indexing on Romantic music (1.6× the country average). Demographically, the MLB audience skews more male with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.
Category: Sports · Type: Event · Subtype: Baseball
Demographics of MLB fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 30.9 |
| Estimated audience size | 7,240,515 |
Audience persona
The typical MLB fan in Mexico is more male, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Romantic music.
Top brand affinities of MLB fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Romantic music | 1.6× | Music & Radio |
| Dailymotion | 1.62× | Movies & TV |
| Seattle Mariners | 1.77× | Sports |
| Nursery rhyme | 2× | Kids & Family |
| Ana Gabriel | 1.73× | Movies & TV |
| Herbal Essences | 1.97× | Beauty & Wellness |
| Detroit Tigers | 1.67× | Sports |
| Pocoyo | 1.55× | Literature |
| Romeo and Juliet | 1.8× | Arts & Culture |
| Tampa Bay Rays | 2.06× | Sports |
| Milwaukee Brewers | 1.81× | Sports |
| Pittsburgh Pirates | 1.77× | Sports |
| Camilo Sesto | 1.6× | Movies & TV |
| Massage table | 1.68× | Health |
| la reina del sur | 1.57× | Movies & TV |
| Jumanji | 1.59× | Movies & TV |
| Pancreas | 1.58× | Health |
| Part-time | 1.56× | Business & Career |
| Pinky and the Brain | 1.62× | Movies & TV |
| Digital piano | 2.12× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.17 |
| Patriotism | CONSERVATISM | 1.11 |
| Tradition | CONSERVATISM | 1.07 |
| Spirituality | BALANCE | 1.02 |
| Family Orientation | CONSERVATISM | 0.99 |
| Community Orientation | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Dominican Republic | 11.3% |
| Japan | 9.8% |
See MLB audiences in other countries
More Baseball audiences in Mexico
- Los Angeles Dodgers (1,314,126)
- San Diego Padres (1,311,469)
- New York Yankees (964,066)
- Will Smith (755,174)
- Will Smith (755,174)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for MLB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.