MLB Audience in Mexico
MLB has an estimated audience of 5,803,163 people in Mexico. 42.0% are female, 58.0% are male, average age 30.9. Top brand affinities: Liga MX, Cruz Azul, MSN, Public administration, Pedro Pascal.
Top brand affinities include Liga MX, Cruz Azul, MSN, with strongest over-indexing on Liga MX (1.54× the country average). Demographically, the MLB audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Category: Sports · Type: Event · Subtype: Baseball
Demographics of MLB fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 30.9 |
| Estimated audience size | 5,803,163 |
Audience persona
The typical MLB fan in Mexico is more male, around 30.9 years old, with strong Risk Appetite tendencies and a notable affinity for Liga MX.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liga MX | 1.54× | Sports |
| Cruz Azul | 1.53× | Sports |
| MSN | 2.84× | News |
| Public administration | 5.73× | Business & Career |
| Pedro Pascal | 3.03× | Movies & TV |
| Bruce Willis | 3.54× | Movies & TV |
| Sarcasm | 2.68× | Politics & Society |
| TikTok | 1.68× | Internet & Social Media |
| Freeware | 2.98× | Technology & Electronics |
| Catholic Church | 2.12× | Politics & Society |
| Love & Sex | 4.5× | Kids & Family |
| Game consoles | 1.87× | Technology & Electronics |
| AutoZone | 1.7× | Cars & Mobility |
| Dentistry | 2.6× | Business & Career |
| Travel agency | 2.25× | Travel & Leisure |
| Statistics | 4.75× | Business & Career |
| Broadcasting of sports events | 3.15× | Movies & TV |
| FC Bayern Munich | 1.64× | Sports |
| Human rights | 4.16× | Politics & Society |
| Doctor of Medicine | 3.23× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.7 |
| Spirituality | BALANCE | 1.3 |
| Mindfulness | BALANCE | 1.19 |
| Travelling | THRILL | 1.18 |
| Creativity | OPEN | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.7% |
| Dominican Republic | 11.5% |
| Japan | 10.0% |
See MLB audiences in other countries
More Baseball audiences in Mexico
- Los Angeles Dodgers (1,314,126)
- San Diego Padres (1,311,469)
- New York Yankees (964,066)
- Will Smith (755,174)
- Will Smith (755,174)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for MLB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.