Rascasse Audience Intelligence

Austin Martin Audience in United States

A data profile of the people who buy, follow and care about Austin Martin in United States — modelled from more than twelve digital signal sources. Austin Martin has an estimated audience of 4,597,148 people in United States.

#37among Baseball in United States#828among Person in United States#617in Sports

The average Austin Martin fan in United States is 37.6 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Florida.

Top brand affinities include Seattle Mariners, MLB, Major League Baseball All-Star Game, with strongest over-indexing on Seattle Mariners (6.04× the country average).

Demographically, the Austin Martin audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austin Martin fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Seattle Mariners.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austin Martin profile in United States.

Audience size
4.6M
in United States
Gender
42.5%♀
57.5% male
Age
37.6
average years
Country rank
#7183
Person in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austin Martin fans

42.5% are female, 57.5% are male, average age 37.6.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Austin Martin audience in United States
MetricValue
Female42.5%
Male57.5%
Average age37.6
Estimated audience size4,597,148
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Austin Martin audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Austin Martin audience comes from United States.

Worldwide audience distribution share by country for Austin Martin
CountryShare
United States24.1%
Spain8.5%
France7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austin Martin audience in United States is strongest.

Fig. 05

Top regions by affinity

Austin Martin fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~500K7.10×
02North Dakota~30K2.97×
03South Dakota~20K2.17×
04Iowa~40K1.14×
05Montana~10K1.10×
06Florida~300K1.05×
07Wisconsin~70K1.03×
08Nebraska~20K1.00×
09New Hampshire~20K0.98×
10West Virginia~20K0.94×
11Vermont~7K0.94×
12Connecticut~40K0.93×
13Alaska~9K0.93×
14Maine~10K0.92×
15Massachusetts~80K0.90×
16Tennessee~80K0.89×
17Rhode Island~10K0.89×
18Ohio~100K0.87×
19Arizona~80K0.87×
20Kansas~30K0.87×
21Idaho~20K0.87×
22Delaware~10K0.87×
23North Carolina~100K0.85×
24Washington, District of Columbia~10K0.85×
25Missouri~60K0.84×
26Hawaii~20K0.84×
27Pennsylvania~100K0.83×
28Illinois~100K0.83×
29Michigan~100K0.83×
30Nevada~40K0.83×
31Arkansas~30K0.83×
32New Mexico~20K0.83×
33California~400K0.82×
34Oklahoma~40K0.82×
35Colorado~60K0.81×
36Kentucky~50K0.81×
37Mississippi~30K0.81×
38Indiana~60K0.80×
39South Carolina~50K0.80×
40New York~200K0.79×
41New Jersey~90K0.79×
42Louisiana~50K0.79×
43Washington~70K0.78×
44Maryland~60K0.78×
45Utah~30K0.78×
46Oregon~40K0.76×
47Virginia~80K0.72×
48Alabama~50K0.72×
49Georgia~100K0.71×
50Texas~200K0.60×
Fig. 06

Affinity by region

Affinity by region — Austin Martin, United States
0.60×1.00×7.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austin Martin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austin Martin audience
#·InterestCategoryAffinity×
01Seattle MarinersSports6.04×
02World SeriesSports4.32×
03Major League Baseball All-Star GameSports3.95×
04Aaron JudgeSports3.53×
05Minor League BaseballSports3.31×
06Boston Red SoxSports2.75×
07Minnesota TwinsSports2.69×
08Aaron RodgersSports2.52×
09Houston AstrosSports2.36×
10MLBSports2.25×
11MLB.comSports2.25×
12San Francisco 49ersSports2.06×
13New York YankeesSports1.94×
14Anime conventionLiterature1.80×
15House musicMusic & Radio1.75×
16Scooby-DooMovies & TV1.74×
17CBS SportsMovies & TV1.71×
18NBA FinalsSports1.61×
19High schoolBusiness & Career1.55×
20PGA TourSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austin Martin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austin Martin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
Convenience OrientationPREMIUM1.14×
Career OrientationPOWER1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austin Martin audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.85×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austin Martin have in United States?

Austin Martin has an estimated audience of 4,597,148 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Austin Martin fans?

42.5% of Austin Martin fans are female, 57.5% are male, with an average age of 37.6 years.

03

Which brands do Austin Martin fans like most?

Austin Martin fans show strongest brand affinity for Seattle Mariners (6.04×), MLB (2.25×), and Major League Baseball All-Star Game (3.95×) over the country average.

04

Where do Austin Martin fans live in United States?

Austin Martin fans in United States are most concentrated in Minnesota (reach ~500K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Austin Martin fans also like?

Beyond Austin Martin itself, the audience over-indexes on MLB (2.25×), Major League Baseball All-Star Game (3.95×), World Series (4.32×), and Aaron Rodgers (2.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Austin Martin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Austin Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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