Twin Audience in Germany
Twin has an estimated audience of 878,578 people in Germany. 78.2% are female, 21.8% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hauptschule, Rossmann, Alaska, St Matthew Passion, Sailor.
The average Twin fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hauptschule, Rossmann, Alaska, with strongest over-indexing on Hauptschule (19.4× the country average). Demographically, the Twin audience skews more female with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Twin fans
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 35.3 |
| Estimated audience size | 878,578 |
Audience persona
The typical Twin fan in Germany is more female, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hauptschule.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,725 | 1.41× |
| Bayern | 163,514 | 1.16× |
| Baden-Württemberg | 134,907 | 1.13× |
| Hessen | 80,562 | 1.2× |
| Niedersachsen | 79,696 | 0.93× |
| Berlin | 50,282 | 1.28× |
| Rheinland-Pfalz | 42,490 | 0.97× |
| Sachsen | 39,908 | 0.93× |
| Schleswig-Holstein | 28,776 | 0.91× |
| Brandenburg | 25,060 | 0.92× |
| Hamburg | 22,622 | 1.14× |
| Thüringen | 18,135 | 0.81× |
| Sachsen-Anhalt | 16,422 | 0.72× |
| Mecklenburg-Vorpommern | 13,060 | 0.78× |
| Saarland | 8,713 | 0.81× |
| Bremen | 7,078 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hauptschule | 19.4× | Kids & Family |
| Rossmann | 1.79× | Shopping |
| Alaska | 6.22× | Travel & Leisure |
| St Matthew Passion | 19.4× | |
| Sailor | 6.74× | Travel & Leisure |
| Gauri Khan | 14.28× | Movies & TV |
| Tuscany | 5.59× | Travel & Leisure |
| Jura Mountains | 6.79× | Travel & Leisure |
| Golem | 3.11× | Technology & Electronics |
| Este, Veneto | 2.16× | Travel & Leisure |
| Optical Society | 9.66× | Politics & Society |
| Ember.js | 19.4× | Technology & Electronics |
| Sukhoi | 12.53× | Cars & Mobility |
| Bank account | 2.02× | Business & Career |
| Guitar Pro | 11.33× | Technology & Electronics |
| Cachorro | 2.3× | Pets & Animals |
| Information sensitivity | 3.42× | Technology & Electronics |
| Icon (magazine) | 1.53× | Arts & Culture |
| Ipekyol | 2.36× | Shopping |
| Solo climbing | 2.23× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.93 |
| Pet Ownership | JOY | 1.56 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Design Affinity | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.23 |
| Creativity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| Brazil | 7.4% |
| United Kingdom | 5.0% |
See Twin audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Twin have in Germany?
Twin has an estimated audience of 878,578 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Twin fans?
78.2% of Twin fans are female, 21.8% are male, with an average age of 35.3 years.
Which brands do Twin fans like most?
Twin fans show strongest brand affinity for Hauptschule (19.4×), Rossmann (1.79×), and Alaska (6.22×) over the country average.
Where do Twin fans live in Germany?
Twin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,725), Bayern (reach 163,514), and Baden-Württemberg (reach 134,907). These three regions account for the largest share of the active audience.
What other brands do Twin fans also like?
Beyond Twin itself, the audience over-indexes on Rossmann (1.79×), Alaska (6.22×), St Matthew Passion (19.4×), and Sailor (6.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Twin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.