Rascasse Audience Intelligence

Twin Audience in United States

A data profile of the people who buy, follow and care about Twin in United States — modelled from more than twelve digital signal sources. Twin has an estimated audience of 9,436,187 people in United States.

#2396among Topic in United States#111in Kids & Family

The average Twin fan in United States is 37.6 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Michigan, California.

Top brand affinities include Do it yourself (DIY), Genetics, Minnesota Twins, with strongest over-indexing on Do it yourself (DIY) (1.96× the country average).

Demographically, the Twin audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Spirituality, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Twin fan in United States is more female, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Do it yourself (DIY).

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Twin profile in United States.

Audience size
9.4M
in United States
Gender
76.9%♀
23.1% male
Age
37.6
average years
Country rank
#3790
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Twin fans

76.9% are female, 23.1% are male, average age 37.6.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Twin audience in United States
MetricValue
Female76.9%
Male23.1%
Average age37.6
Estimated audience size9,436,187
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Twin audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Twin audience comes from United States.

Worldwide audience distribution share by country for Twin
CountryShare
United States32.3%
Brazil7.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Twin audience in United States is strongest.

Fig. 05

Top regions by affinity

Twin fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~2M15.43×
02North Dakota~200K9.12×
03South Dakota~200K8.28×
04Iowa~200K1.99×
05Wisconsin~200K1.27×
06Michigan~300K1.10×
07Kansas~50K0.74×
08Nebraska~30K0.71×
09Montana~20K0.66×
10Missouri~80K0.55×
11Ohio~200K0.53×
12Louisiana~50K0.44×
13Arizona~80K0.43×
14Illinois~100K0.41×
15Wyoming~6K0.39×
16Nevada~30K0.37×
17Alaska~7K0.37×
18Rhode Island~10K0.36×
19Washington~70K0.34×
20Massachusetts~60K0.32×
21Delaware~8K0.31×
22Maryland~50K0.30×
23Colorado~40K0.30×
24Maine~10K0.30×
25Washington, District of Columbia~8K0.30×
26New Jersey~70K0.29×
27Mississippi~20K0.29×
28Florida~200K0.28×
29New York~100K0.28×
30Pennsylvania~90K0.28×
31Indiana~50K0.28×
32Idaho~10K0.28×
33New Hampshire~10K0.28×
34Tennessee~50K0.27×
35Connecticut~30K0.27×
36Kentucky~30K0.26×
37Virginia~60K0.25×
38New Mexico~10K0.25×
39North Carolina~70K0.24×
40Alabama~30K0.24×
41Arkansas~20K0.24×
42California~200K0.23×
43Texas~200K0.23×
44Oregon~20K0.23×
45Hawaii~10K0.23×
46Georgia~60K0.22×
47West Virginia~10K0.22×
48South Carolina~30K0.21×
49Oklahoma~20K0.21×
50Utah~20K0.20×
Fig. 06

Affinity by region

Affinity by region — Twin, United States
0.20×1.00×15.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Twin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Twin audience
#·InterestCategoryAffinity×
01Minnesota TwinsSports4.36×
02Robert RedfordMovies & TV2.66×
03GeneticsKids & Family2.60×
04The Big Bang TheoryMovies & TV2.41×
05Child developmentBusiness & Career2.23×
06Internet celebrityInternet & Social Media2.10×
07True crimeMovies & TV2.03×
08NostalgiaHome & Garden2.02×
09Natural skin careBeauty & Wellness1.97×
10Do it yourself (DIY)Home & Garden1.96×
11Real propertyHome & Garden1.86×
12Britney SpearsMusic & Radio1.81×
13Five BelowShopping1.71×
14Romance filmMovies & TV1.67×
15Department storeShopping1.59×
16J. C. PenneyShopping1.58×
17Taylor SwiftMusic & Radio1.56×
18Subscription business modelShopping1.56×
19DisneylandTravel & Leisure1.54×
20DentistryBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Twin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Twin audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.34×
DIY MentalityTHRILL1.33×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Twin audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Pet OwnershipJOY0.84×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Twin have in United States?

Twin has an estimated audience of 9,436,187 people in United States, concentrated in Minnesota and Michigan.

02

What is the gender split and age of Twin fans?

76.9% of Twin fans are female, 23.1% are male, with an average age of 37.6 years.

03

Which brands do Twin fans like most?

Twin fans show strongest brand affinity for Do it yourself (DIY) (1.96×), Genetics (2.6×), and Minnesota Twins (4.36×) over the country average.

04

Where do Twin fans live in United States?

Twin fans in United States are most concentrated in Minnesota (reach ~2M), Michigan (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Twin fans also like?

Beyond Twin itself, the audience over-indexes on Genetics (2.6×), Minnesota Twins (4.36×), Nostalgia (2.02×), and Robert Redford (2.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Twin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Twin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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