Twin Audience in United States

Twin has an estimated audience of 9,436,187 people in United States. 76.9% are female, 23.1% are male, average age 37.6. Top regions: Minnesota, Michigan, California. Top brand affinities: Do it yourself (DIY), Minnesota Twins, Genetics, Dollar General, Harry Potter.

The average Twin fan in United States is 37.6 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Michigan, California. Top brand affinities include Do it yourself (DIY), Minnesota Twins, Genetics, with strongest over-indexing on Do it yourself (DIY) (2.16× the country average). Demographically, the Twin audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Twin fans

Demographic split for Twin audience in United States
MetricValue
Female76.9%
Male23.1%
Average age37.6
Estimated audience size9,436,187

Audience persona

The typical Twin fan in United States is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Twin in United States
RegionReachAffinity
Minnesota2,167,76716.03×
Michigan303,6891.23×
California223,7920.22×
Florida182,1820.29×
Wisconsin178,2131.26×
Texas175,2860.22×
South Dakota173,7177.96×
North Dakota169,4068.74×
Ohio168,4310.58×
Iowa156,8692.02×
New York143,6230.27×
Illinois129,6170.41×
Missouri91,6670.6×
Pennsylvania82,9160.26×
Arizona82,0870.43×
Washington71,1240.38×
New Jersey67,5860.28×
North Carolina64,2930.23×
Massachusetts62,6900.34×
Kansas59,4790.8×
Georgia57,8330.2×
Virginia54,1690.24×
Tennessee50,0520.26×
Maryland47,1050.29×
Indiana45,5180.26×
Colorado43,8790.3×
Louisiana39,5730.33×
Nebraska33,5440.71×
Nevada32,9640.36×
Kentucky27,7630.23×
Alabama27,5010.21×
South Carolina26,2660.19×
Connecticut25,2630.27×
Oregon24,0130.22×
Oklahoma18,7120.18×
Mississippi17,5980.23×
Montana16,6810.64×
Arkansas14,8220.19×
Utah14,2100.17×
Idaho12,1140.26×
New Mexico10,3980.22×
Rhode Island9,6440.32×
Maine9,5170.28×
New Hampshire9,4800.25×
Washington, District of Columbia7,8620.28×
Hawaii7,6670.19×
West Virginia7,0990.16×
Delaware6,9130.27×
Alaska6,2230.31×
Wyoming4,0590.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Twin audience
BrandAffinityCategory
Do it yourself (DIY)2.16×Home & Garden
Minnesota Twins6.14×Sports
Genetics2.42×Kids & Family
Dollar General1.75×Shopping
Harry Potter1.54×Movies & TV
Dentistry2.25×Business & Career
J. C. Penney2.02×Shopping
Taylor Swift1.79×Music & Radio
Dollar Tree1.56×Shopping
Real property2.01×Home & Garden
Skin care1.63×Beauty & Wellness
Five Below2.04×Shopping
Made in USA2.08×Business & Career
Personal care1.51×Health
Wedding dress2.39×Fashion & Accessoires
Hormone2.69×Health
Baby food2.35×Kids & Family
Viral video1.55×Internet & Social Media
Child development2.5×Business & Career
Nostalgia1.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Twin audience
TraitClusterScore
ExtroversionTHRILL1.24
DIY MentalityTHRILL1.19
CreativityOPEN1.14
Healthy LifestyleBALANCE1.1
MindfulnessBALANCE1.08
SpiritualityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Twin
CountryShare
United States32.3%
Brazil7.4%
United Kingdom5.0%

See Twin audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Twin have in United States?

Twin has an estimated audience of 9,436,187 people in United States, concentrated in Minnesota and Michigan.

What is the gender split and age of Twin fans?

76.9% of Twin fans are female, 23.1% are male, with an average age of 37.6 years.

Which brands do Twin fans like most?

Twin fans show strongest brand affinity for Do it yourself (DIY) (2.16×), Minnesota Twins (6.14×), and Genetics (2.42×) over the country average.

Where do Twin fans live in United States?

Twin fans in United States are most concentrated in Minnesota (reach 2,167,767), Michigan (reach 303,689), and California (reach 223,792). These three regions account for the largest share of the active audience.

What other brands do Twin fans also like?

Beyond Twin itself, the audience over-indexes on Minnesota Twins (6.14×), Genetics (2.42×), Dollar General (1.75×), and Harry Potter (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Twin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.