Rascasse Audience Intelligence

Baseball Audience in Brazil

A data profile of the people who buy, follow and care about Baseball in Brazil — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 8,525,844 people in Brazil.

#5among Sport in Brazil#464among Topic in Brazil#65in Sports

The average Baseball fan in Brazil is 36.4 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baseball profile in Brazil.

Audience size
8.5M
in Brazil
Gender
51.0%♀
49.0% male
Age
36.4
average years
Country rank
#702
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball fans

51.0% are female, 49.0% are male, average age 36.4.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Baseball audience in Brazil
MetricValue
Female51.0%
Male49.0%
Average age36.4
Estimated audience size8,525,844
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Baseball audience in Brazil
Age bracketShare%
16-1924%
20-2924%
30-3920%
40-4917%
50+15%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Baseball audience comes from Brazil.

Worldwide audience distribution share by country for Baseball
CountryShare
United States29.9%
Japan8.0%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Baseball fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~2.5M1.15×
02Federal District~200K1.12×
03Pernambuco~400K1.11×
04Amazonas~200K1.11×
05Paraná~600K1.07×
06Santa Catarina~400K1.05×
07Mato Grosso do Sul~100K1.05×
08Piauí~100K1.05×
09Rio de Janeiro~800K1.03×
10Rio Grande do Sul~500K1.03×
11Rio Grande do Norte~100K1.03×
12Amapá~30K1.02×
13Paraíba~200K1.00×
14Sergipe~90K1.00×
15Roraima~20K0.99×
16Maranhão~200K0.98×
17Espírito Santo~200K0.98×
18Acre~30K0.98×
19Ceará~400K0.96×
20Goiás~300K0.96×
21Pará~300K0.96×
22Minas Gerais~800K0.95×
23Alagoas~100K0.94×
24Rondônia~70K0.93×
25Tocantins~50K0.93×
26Bahia~500K0.92×
27Mato Grosso~100K0.87×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Brazil

See Baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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