A data profile of the people who buy, follow and care about American football in Brazil — modelled from more than twelve digital signal sources. American football has an estimated audience of 8,908,915 people in Brazil.
The average American football fan in Brazil is 36.8 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Neymar, UEFA Champions League, Cristiano Ronaldo, with strongest over-indexing on Neymar (1.63× the country average).
Demographically, the American football audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical American football fan in Brazil is balanced, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Neymar.
The key figures that characterise the American football profile in Brazil.
46.1% are female, 53.9% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 36.8 |
| Estimated audience size | 8,908,915 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide American football audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
Where the American football audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~200K | 1.20× | |
| 02 | Paraná | ~600K | 1.18× | |
| 03 | Rio de Janeiro | ~1M | 1.15× | |
| 04 | São Paulo | ~2.5M | 1.11× | |
| 05 | Amapá | ~30K | 1.08× | |
| 06 | Roraima | ~30K | 1.07× | |
| 07 | Rio Grande do Sul | ~600K | 1.06× | |
| 08 | Acre | ~30K | 1.06× | |
| 09 | Paraíba | ~200K | 1.01× | |
| 10 | Rio Grande do Norte | ~100K | 1.00× | |
| 11 | Santa Catarina | ~400K | 0.99× | |
| 12 | Amazonas | ~200K | 0.99× | |
| 13 | Sergipe | ~90K | 0.99× | |
| 14 | Tocantins | ~60K | 0.98× | |
| 15 | Pernambuco | ~400K | 0.97× | |
| 16 | Alagoas | ~100K | 0.97× | |
| 17 | Rondônia | ~70K | 0.97× | |
| 18 | Piauí | ~100K | 0.96× | |
| 19 | Pará | ~300K | 0.95× | |
| 20 | Espírito Santo | ~200K | 0.95× | |
| 21 | Mato Grosso do Sul | ~100K | 0.95× | |
| 22 | Ceará | ~400K | 0.93× | |
| 23 | Maranhão | ~200K | 0.93× | |
| 24 | Mato Grosso | ~200K | 0.91× | |
| 25 | Goiás | ~300K | 0.90× | |
| 26 | Minas Gerais | ~800K | 0.89× | |
| 27 | Bahia | ~500K | 0.87× |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ney Matogrosso | Music & Radio | 2.27× | ||
| 02 | Sampler (musical instrument) | Music & Radio | 2.06× | ||
| 03 | Lindås | Travel & Leisure | 1.97× | ||
| 04 | Sportingbet | Sports | 1.91× | ||
| 05 | RedeTV! | Movies & TV | 1.90× | ||
| 06 | Copa Libertadores | Sports | 1.76× | ||
| 07 | Maranhão | Travel & Leisure | 1.76× | ||
| 08 | Ontology | Health | 1.72× | ||
| 09 | UEFA Champions League | Sports | 1.71× | ||
| 10 | Southeast Region, Brazil | Travel & Leisure | 1.70× | ||
| 11 | Sovereign state | Politics & Society | 1.69× | ||
| 12 | Deity | Politics & Society | 1.65× | ||
| 13 | Shopee | Shopping | 1.64× | ||
| 14 | Neymar | Sports | 1.63× | ||
| 15 | Vivo (telecommunications) | Technology & Electronics | 1.56× | ||
| 16 | Electrolux | Home & Garden | 1.56× | ||
| 17 | Premier League | Sports | 1.55× | ||
| 18 | Cristiano Ronaldo | Sports | 1.54× | ||
| 19 | Clube do Remo | Sports | 1.53× | ||
| 20 | Esporte Clube Juventude | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.20× | |
| Creativity | OPEN | 1.17× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Community Orientation | OPEN | 0.84× | |
| Career Orientation | POWER | 0.84× |
American football has an estimated audience of 8,908,915 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
46.1% of American football fans are female, 53.9% are male, with an average age of 36.8 years.
American football fans show strongest brand affinity for Neymar (1.63×), UEFA Champions League (1.71×), and Cristiano Ronaldo (1.54×) over the country average.
American football fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Rio de Janeiro (reach ~1M), and Minas Gerais (reach ~800K). These three regions account for the largest share of the active audience.
Beyond American football itself, the audience over-indexes on UEFA Champions League (1.71×), Cristiano Ronaldo (1.54×), Sportingbet (1.91×), and Copa Libertadores (1.76×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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