Southeast Region, Brazil Audience in Brazil
Southeast Region, Brazil has an estimated audience of 9,690,341 people in Brazil. 62.7% are female, 37.3% are male, average age 36.4. Top brand affinities: Medicine, Action movies, Jazz music, Furniture, Entrepreneurship.
Top brand affinities include Medicine, Action movies, Jazz music, with strongest over-indexing on Medicine (2.43× the country average). Demographically, the Southeast Region, Brazil audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Individualism, Tradition.
Category: Travel & Leisure · Type: POI
Demographics of Southeast Region, Brazil fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 36.4 |
| Estimated audience size | 9,690,341 |
Audience persona
The typical Southeast Region, Brazil fan in Brazil is more female, around 36.4 years old, with strong Individualism tendencies and a notable affinity for Medicine.
Top brand affinities of Southeast Region, Brazil fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medicine | 2.43× | Business & Career |
| Action movies | 2.43× | Movies & TV |
| Jazz music | 2.31× | Music & Radio |
| Furniture | 2.06× | Home & Garden |
| Entrepreneurship | 1.94× | Business & Career |
| Fragrances | 2.06× | Beauty & Wellness |
| Basketball | 2.31× | Sports |
| Beauty salons | 1.82× | Beauty & Wellness |
| Heavy metal music | 2.18× | Music & Radio |
| Personal care | 1.58× | Health |
| Animated movies | 1.94× | Movies & TV |
| Telecommunication | 1.94× | Technology & Electronics |
| Religion | 1.58× | Business & Career |
| Barbecue | 1.58× | Food & Beverages |
| Microsoft | 1.94× | Technology & Electronics |
| Tablet computers | 2.06× | Technology & Electronics |
| Boutiques | 1.58× | Fashion & Accessoires |
| Hypermarket | 1.58× | Shopping |
| TV reality shows | 1.58× | Movies & TV |
| American football | 1.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.4 |
| Tradition | CONSERVATISM | 1.34 |
| Convenience Orientation | PREMIUM | 1.18 |
| Spirituality | BALANCE | 1.12 |
| Patriotism | CONSERVATISM | 1.1 |
| Creativity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 87.5% |
| United States | 4.5% |
| Portugal | 3.1% |
See Southeast Region, Brazil audiences in other countries
- Southeast Region, Brazil — Germany
- Southeast Region, Brazil — United States
- Southeast Region, Brazil — United Kingdom
- Southeast Region, Brazil — France
- Southeast Region, Brazil — Italy
- Southeast Region, Brazil — Spain
- Southeast Region, Brazil — Japan
- Southeast Region, Brazil — South Korea
- Southeast Region, Brazil — India
- Southeast Region, Brazil — Canada
- Southeast Region, Brazil — Mexico
More Travel & Leisure audiences in Brazil
- St Andrews (79,707,367)
- St Albans (79,657,109)
- San Gil (68,019,973)
- Brazil (33,422,634)
- São Paulo (31,775,991)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Southeast Region, Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.