A data profile of the people who buy, follow and care about Southeast Region, Brazil in Brazil — modelled from more than twelve digital signal sources. Southeast Region, Brazil has an estimated audience of 9,690,341 people in Brazil.
Southeast Region, Brazil has an estimated audience of 9,690,341 people in Brazil. 62.7% are female, 37.3% are male, average age 36.4. Top brand affinities: Medicine, Action movies, Jazz music, Furniture, Entrepreneurship.
Top brand affinities include Medicine, Action movies, Jazz music, with strongest over-indexing on Medicine (2.43× the country average).
Demographically, the Southeast Region, Brazil audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Individualism, Tradition.
The typical Southeast Region, Brazil fan in Brazil is more female, around 36.4 years old, with strong Individualism tendencies and a notable affinity for Medicine.
The key figures that characterise the Southeast Region, Brazil profile in Brazil.
62.7% are female, 37.3% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 36.4 |
| Estimated audience size | 9,690,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Southeast Region, Brazil audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 87.5% |
| United States | 4.5% |
| Portugal | 3.1% |
The strongest cross-interests of the Southeast Region, Brazil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medicine | Business & Career | 2.43× | ||
| 02 | Action movies | Movies & TV | 2.43× | ||
| 03 | Jazz music | Music & Radio | 2.31× | ||
| 04 | Basketball | Sports | 2.31× | ||
| 05 | Heavy metal music | Music & Radio | 2.18× | ||
| 06 | Furniture | Home & Garden | 2.06× | ||
| 07 | Fragrances | Beauty & Wellness | 2.06× | ||
| 08 | Tablet computers | Technology & Electronics | 2.06× | ||
| 09 | Entrepreneurship | Business & Career | 1.94× | ||
| 10 | Animated movies | Movies & TV | 1.94× | ||
| 11 | Telecommunication | Technology & Electronics | 1.94× | ||
| 12 | Microsoft | Technology & Electronics | 1.94× | ||
| 13 | Beauty salons | Beauty & Wellness | 1.82× | ||
| 14 | American football | Sports | 1.70× | ||
| 15 | Personal care | Health | 1.58× | ||
| 16 | Religion | Business & Career | 1.58× | ||
| 17 | Barbecue | Food & Beverages | 1.58× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.58× | ||
| 19 | Hypermarket | Shopping | 1.58× | ||
| 20 | TV reality shows | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.40× | |
| Tradition | CONSERVATISM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Southeast Region, Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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