Rascasse Audience Intelligence

Southeast Region, Brazil Audience in United States

A data profile of the people who buy, follow and care about Southeast Region, Brazil in United States — modelled from more than twelve digital signal sources. Southeast Region, Brazil has an estimated audience of 496,434 people in United States.

#3887among POI in United States#2962in Travel & Leisure

The average Southeast Region, Brazil fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Carolina Hurricanes, Southampton F.C., with strongest over-indexing on Non-alcoholic beverage (3.01× the country average).

Demographically, the Southeast Region, Brazil audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southeast Region, Brazil fan in United States is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southeast Region, Brazil profile in United States.

Audience size
496K
in United States
Gender
60.9%♀
39.1% male
Age
39.6
average years
Country rank
#36817
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southeast Region, Brazil fans

60.9% are female, 39.1% are male, average age 39.6.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Southeast Region, Brazil audience in United States
MetricValue
Female60.9%
Male39.1%
Average age39.6
Estimated audience size496,434
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Southeast Region, Brazil audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3924%
40-4926%
50+15%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Southeast Region, Brazil audience comes from United States.

Worldwide audience distribution share by country for Southeast Region, Brazil
CountryShare
Brazil87.5%
United States4.5%
Portugal3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southeast Region, Brazil audience in United States is strongest.

Fig. 05

Top regions by affinity

Southeast Region, Brazil fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.13×
02Mississippi~5K1.12×
03South Dakota~1K1.10×
04Montana~1K1.07×
05Kansas~4K1.05×
06New Hampshire~2K1.05×
07Washington, District of Columbia~2K1.05×
08North Dakota~1K1.04×
09Maine~2K1.03×
10Delaware~1K1.03×
11Wisconsin~8K1.02×
12Kentucky~6K1.02×
13Utah~5K1.02×
14Nebraska~3K1.02×
15Alaska~1K1.02×
16New Mexico~3K1.01×
17Louisiana~6K1.00×
18Oregon~6K1.00×
19Nevada~5K1.00×
20Idaho~2K1.00×
21West Virginia~2K1.00×
22Hawaii~2K1.00×
23Rhode Island~2K1.00×
24Connecticut~5K0.99×
25Iowa~4K0.99×
26Arkansas~4K0.99×
27Alabama~7K0.98×
28Oklahoma~5K0.98×
29Indiana~9K0.97×
30Missouri~8K0.97×
31South Carolina~7K0.97×
32Tennessee~10K0.96×
33Maryland~8K0.96×
34Colorado~8K0.96×
35Minnesota~7K0.96×
36Arizona~10K0.95×
37Washington~9K0.95×
38Massachusetts~9K0.95×
39Michigan~10K0.94×
40New Jersey~10K0.94×
41Virginia~10K0.94×
42Ohio~10K0.93×
43Georgia~10K0.93×
44North Carolina~10K0.93×
45Pennsylvania~20K0.92×
46Illinois~20K0.92×
47New York~20K0.88×
48Florida~30K0.87×
49Texas~40K0.85×
50California~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Southeast Region, Brazil, United States
0.82×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southeast Region, Brazil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southeast Region, Brazil audience
#·InterestCategoryAffinity×
01Southampton F.C.Sports10.94×
02HisenseTechnology & Electronics8.73×
03Carolina HurricanesSports4.33×
04Paris Saint-GermainSports3.31×
05Non-alcoholic beverageFood & Beverages3.01×
06Atlanta BravesSports2.27×
07Employment agencyBusiness & Career2.05×
08Private equityBusiness & Career2.04×
09Ryan GoslingMovies & TV2.02×
10Pittsburgh PiratesSports1.99×
11Rail transportTravel & Leisure1.92×
12Career developmentBusiness & Career1.87×
13FanaticsFashion & Accessoires1.78×
14Public transportCars & Mobility1.71×
15Detroit TigersSports1.70×
16Milwaukee BrewersSports1.60×
17PharmacyBusiness & Career1.55×
18FC BarcelonaSports1.55×
19EspressoFood & Beverages1.55×
20Hardware storeHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southeast Region, Brazil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southeast Region, Brazil audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.96×
Community OrientationOPEN1.47×
TraditionCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southeast Region, Brazil audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.38×
MindfulnessBALANCE0.65×
Social Media UsageJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southeast Region, Brazil have in United States?

Southeast Region, Brazil has an estimated audience of 496,434 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Southeast Region, Brazil fans?

60.9% of Southeast Region, Brazil fans are female, 39.1% are male, with an average age of 39.6 years.

03

Which brands do Southeast Region, Brazil fans like most?

Southeast Region, Brazil fans show strongest brand affinity for Non-alcoholic beverage (3.01×), Carolina Hurricanes (4.33×), and Southampton F.C. (10.94×) over the country average.

04

Where do Southeast Region, Brazil fans live in United States?

Southeast Region, Brazil fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Southeast Region, Brazil fans also like?

Beyond Southeast Region, Brazil itself, the audience over-indexes on Carolina Hurricanes (4.33×), Southampton F.C. (10.94×), Atlanta Braves (2.27×), and Rail transport (1.92×) compared to the United States average.

Appendix

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See Southeast Region, Brazil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Southeast Region, Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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