Rascasse Audience Intelligence

Hisense Target Market in United States

A data profile of the people who buy, follow and care about Hisense in United States — modelled from more than twelve digital signal sources. Hisense has an estimated audience of 603,680 people in United States.

#28among Entertainment in United States#3381among Brand in United States#940in Technology & Electronics

The average Hisense fan in United States is 43.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hacksaw Ridge, Shandong, Android TV, with strongest over-indexing on Hacksaw Ridge (43.31× the country average).

Demographically, the Hisense audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hisense fan in United States is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Hacksaw Ridge.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hisense profile in United States.

Audience size
604K
in United States
Gender
41.8%♀
58.2% male
Age
43.4
average years
Country rank
#32687
Brand in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hisense

41.8% are female, 58.2% are male, average age 43.4.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Hisense audience in United States
MetricValue
Female41.8%
Male58.2%
Average age43.4
Estimated audience size603,680
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Hisense audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4919%
50+32%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Hisense audience comes from United States.

Worldwide audience distribution share by country for Hisense
CountryShare
United States7.1%
South Africa6.6%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hisense audience in United States is strongest.

Fig. 05

Top regions by affinity

Hisense customers by region in United States
#RegionReachAffinity×
01Georgia~30K1.36×
02Washington~10K1.24×
03California~80K1.22×
04Texas~60K1.19×
05Florida~50K1.17×
06Arkansas~6K1.17×
07Nevada~7K1.14×
08New Jersey~20K1.12×
09North Carolina~20K1.11×
10New York~40K1.10×
11Virginia~20K1.09×
12Tennessee~10K1.09×
13Alabama~9K1.09×
14Washington, District of Columbia~2K1.09×
15South Carolina~10K1.08×
16Hawaii~3K1.08×
17Louisiana~8K1.07×
18Kentucky~8K1.07×
19Oklahoma~7K1.04×
20Mississippi~5K1.04×
21Oregon~7K1.03×
22Arizona~10K1.02×
23Ohio~20K1.01×
24West Virginia~3K1.01×
25Illinois~20K1.00×
26New Mexico~3K1.00×
27Pennsylvania~20K0.99×
28Maryland~10K0.99×
29Colorado~9K0.99×
30Missouri~9K0.98×
31Kansas~5K0.98×
32Delaware~2K0.98×
33Connecticut~6K0.97×
34New Hampshire~2K0.97×
35Massachusetts~10K0.94×
36Indiana~10K0.94×
37Iowa~5K0.94×
38Maine~2K0.93×
39Michigan~10K0.92×
40Utah~5K0.92×
41Idaho~3K0.92×
42Alaska~1K0.92×
43Vermont<1K0.88×
44South Dakota~1K0.87×
45Minnesota~7K0.86×
46Nebraska~3K0.86×
47North Dakota~1K0.85×
48Rhode Island~2K0.84×
49Montana~1K0.84×
50Wisconsin~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Hisense, United States
0.83×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hisense audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hisense audience
#·InterestCategoryAffinity×
01ShandongTravel & Leisure219.49×
02D-LinkTechnology & Electronics124.70×
03Physique 57Sports68.31×
04Isle of DogsMovies & TV49.98×
05Hacksaw RidgeMovies & TV43.31×
06Android TVMovies & TV34.63×
07Plumbing fixtureHome & Garden17.74×
08ZootopiaMovies & TV14.42×
09College BoardBusiness & Career14.26×
10ImdbMovies & TV13.62×
11DocuSignTechnology & Electronics13.60×
12Financial accountingBusiness & Career13.40×
13Telecommunications equipmentTechnology & Electronics13.17×
14Cloud storageTechnology & Electronics12.58×
15Cash AppBusiness & Career10.07×
16Creative CommonsTechnology & Electronics6.77×
17The UPS StoreShopping6.22×
18Instant messagingInternet & Social Media5.99×
19AutoZoneCars & Mobility5.30×
20Google DocsInternet & Social Media4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hisense audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hisense audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.64×
PatriotismCONSERVATISM2.92×
Convenience OrientationPREMIUM2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hisense audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.15×
Pet OwnershipJOY1.29×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hisense's target market in United States?

Hisense's target market in United States covers an estimated 603,680 people, concentrated in California and Texas.

02

What is the gender split and age of Hisense customers?

41.8% of the Hisense audience are female, 58.2% are male, with an average age of 43.4 years.

03

Which brands do Hisense fans like most?

Hisense fans show strongest brand affinity for Hacksaw Ridge (43.31×), Shandong (219.49×), and Android TV (34.63×) over the country average.

04

Where do Hisense fans live in United States?

Hisense fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hisense fans also like?

Beyond Hisense itself, the audience over-indexes on Shandong (219.49×), Android TV (34.63×), Isle of Dogs (49.98×), and Instant messaging (5.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Hisense audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hisense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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