Hisense Audience in United States

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Hisense has an estimated audience of 598,066 people in United States. 41.8% are female, 58.2% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Hacksaw Ridge, Shandong, Android TV, Isle of Dogs, Instant messaging.

The average Hisense fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hacksaw Ridge, Shandong, Android TV, with strongest over-indexing on Hacksaw Ridge (43.31× the country average). Demographically, the Hisense audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Hisense fans

Demographic split for Hisense audience in United States
MetricValue
Female41.8%
Male58.2%
Average age43.4
Estimated audience size598,066

Audience persona

The typical Hisense fan in United States is more male, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Hacksaw Ridge.

Top regions in United States

Top regions ranked by reach for Hisense in United States
RegionReachAffinity
California84,5051.28×
Texas65,2911.27×
Florida48,8131.21×
New York38,0361.14×
Georgia24,4841.33×
North Carolina20,9411.16×
Pennsylvania20,8961.04×
Illinois20,8641.05×
Ohio19,7031.07×
New Jersey17,1061.12×
Virginia16,3441.12×
Washington15,0201.25×
Michigan15,0200.96×
Tennessee13,0181.09×
Arizona12,4911.02×
Massachusetts11,3770.97×
Indiana10,5230.96×
Maryland10,4981.02×
South Carolina10,0031.11×
Colorado9,9861.06×
Missouri9,4390.98×
Alabama8,9541.07×
Kentucky8,2941.11×
Louisiana8,0771.05×
Minnesota7,5300.88×
Wisconsin7,3380.82×
Oregon7,1931.05×
Oklahoma6,8771.04×
Nevada6,5721.14×
Connecticut5,9000.98×
Arkansas5,8941.2×
Utah4,9920.93×
Mississippi4,6490.94×
Kansas4,5990.98×
Iowa4,5300.92×
New Mexico3,0221.01×
Hawaii2,7271.06×
Idaho2,6340.88×
West Virginia2,5620.92×
Nebraska2,4270.81×
New Hampshire2,2480.95×
Washington, District of Columbia2,1191.18×
Maine1,8890.88×
Delaware1,5960.97×
Rhode Island1,4280.75×
Montana1,2180.73×
South Dakota1,0060.73×
Alaska9940.78×
North Dakota8760.71×
Vermont7790.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hisense audience
BrandAffinityCategory
Hacksaw Ridge43.31×Movies & TV
Shandong219.49×Travel & Leisure
Android TV34.63×Movies & TV
Isle of Dogs49.98×Movies & TV
Instant messaging5.99×Internet & Social Media
Imdb13.62×Movies & TV
Financial accounting13.4×Business & Career
The UPS Store6.22×Shopping
D-Link124.7×Technology & Electronics
AutoZone5.3×Cars & Mobility
College Board14.26×Business & Career
Cash App10.07×Business & Career
Plumbing fixture17.74×Home & Garden
Telecommunications equipment13.17×Technology & Electronics
Cloud storage12.58×Technology & Electronics
Physique 5768.31×Sports
Zootopia14.42×Movies & TV
DocuSign13.6×Technology & Electronics
Creative Commons6.77×Technology & Electronics
Scooby-Doo6.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hisense audience
TraitClusterScore
Luxury OrientationPREMIUM3.04
Convenience OrientationPREMIUM2.07
Quality AwarenessPREMIUM1.61
Sports ActivityPOWER1.46
Early Adopter MentalityPOWER1.46
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Hisense
CountryShare
United States7.2%
South Africa6.8%
Italy6.4%

See Hisense audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Hisense have in United States?

Hisense has an estimated audience of 598,066 people in United States, concentrated in California and Texas.

What is the gender split and age of Hisense fans?

41.8% of Hisense fans are female, 58.2% are male, with an average age of 43.4 years.

Which brands do Hisense fans like most?

Hisense fans show strongest brand affinity for Hacksaw Ridge (43.31×), Shandong (219.49×), and Android TV (34.63×) over the country average.

Where do Hisense fans live in United States?

Hisense fans in United States are most concentrated in California (reach 84,505), Texas (reach 65,291), and Florida (reach 48,813). These three regions account for the largest share of the active audience.

What other brands do Hisense fans also like?

Beyond Hisense itself, the audience over-indexes on Shandong (219.49×), Android TV (34.63×), Isle of Dogs (49.98×), and Instant messaging (5.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hisense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.