College Board Audience in United States
College Board has an estimated audience of 8,243,768 people in United States. 56.5% are female, 43.5% are male, average age 40.0. Top regions: Texas, Florida, California. Top brand affinities: Powell's Books, Combat sport, Who Wants to Be a Millionaire?, Product design, Jesse Plemons.
The average College Board fan in United States is 40.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Powell's Books, Combat sport, Who Wants to Be a Millionaire?, with strongest over-indexing on Powell's Books (64.4× the country average). Demographically, the College Board audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: NGO / Political Party
Demographics of College Board fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 40.0 |
| Estimated audience size | 8,243,768 |
Audience persona
The typical College Board fan in United States is more female, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Powell's Books.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,835,293 | 2.59× |
| Florida | 1,679,657 | 3.01× |
| California | 1,139,720 | 1.26× |
| New York | 905,245 | 1.97× |
| Georgia | 558,086 | 2.2× |
| Illinois | 452,736 | 1.65× |
| Michigan | 430,812 | 2× |
| New Jersey | 417,807 | 1.99× |
| Pennsylvania | 320,993 | 1.16× |
| Virginia | 300,396 | 1.5× |
| Maryland | 268,760 | 1.9× |
| North Carolina | 267,967 | 1.08× |
| Massachusetts | 231,545 | 1.43× |
| Colorado | 180,965 | 1.39× |
| Washington | 180,234 | 1.09× |
| Indiana | 179,419 | 1.19× |
| Connecticut | 148,777 | 1.8× |
| South Carolina | 131,590 | 1.06× |
| Ohio | 122,444 | 0.48× |
| Arizona | 111,065 | 0.66× |
| Tennessee | 86,473 | 0.52× |
| Louisiana | 68,692 | 0.65× |
| West Virginia | 59,020 | 1.54× |
| Oregon | 56,305 | 0.6× |
| Nevada | 56,272 | 0.71× |
| Missouri | 49,687 | 0.37× |
| Arkansas | 48,488 | 0.71× |
| Alabama | 45,172 | 0.39× |
| Oklahoma | 43,746 | 0.48× |
| Minnesota | 42,354 | 0.36× |
| Washington, District of Columbia | 42,335 | 1.71× |
| Wisconsin | 42,207 | 0.34× |
| Kentucky | 41,848 | 0.4× |
| New Mexico | 38,797 | 0.94× |
| Utah | 37,036 | 0.5× |
| New Hampshire | 31,897 | 0.98× |
| Rhode Island | 31,474 | 1.2× |
| Hawaii | 29,858 | 0.84× |
| Mississippi | 28,315 | 0.42× |
| Idaho | 26,177 | 0.63× |
| Delaware | 23,739 | 1.04× |
| Kansas | 20,692 | 0.32× |
| Maine | 20,269 | 0.69× |
| Iowa | 20,219 | 0.3× |
| Alaska | 13,732 | 0.78× |
| Nebraska | 12,613 | 0.31× |
| Vermont | 10,181 | 0.7× |
| Montana | 9,155 | 0.4× |
| South Dakota | 4,877 | 0.26× |
| North Dakota | 4,855 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Powell's Books | 64.4× | Shopping |
| Combat sport | 3.9× | Sports |
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Product design | 3.07× | Business & Career |
| Jesse Plemons | 3.83× | Movies & TV |
| Vocal harmony | 4.6× | Music & Radio |
| Governor of Michigan | 6.52× | Politics & Society |
| Del Mar Fairgrounds | 27.08× | Sports |
| UK garage | 4.7× | Music & Radio |
| Kona Grill | 9.08× | Food & Beverages |
| Goop | 4.47× | Internet & Social Media |
| Historic site | 3.3× | Arts & Culture |
| Nebraska Cornhuskers football | 2.73× | Sports |
| Days Out With Kids | 11.17× | Travel & Leisure |
| headspace | 6.89× | Health |
| Home staging | 3.72× | Home & Garden |
| Haarlem | 33.2× | Travel & Leisure |
| Kansas | 1.58× | Travel & Leisure |
| Cadillac Ranch | 7.13× | Cars & Mobility |
| Keeper (password manager) | 3.78× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.57 |
| Community Orientation | OPEN | 1.56 |
| Need for Security | CONSERVATISM | 1.46 |
| Indulgence | JOY | 1.35 |
| Career Orientation | POWER | 1.35 |
| Family Orientation | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.6% |
| United Arab Emirates | 1.8% |
| Saudi Arabia | 1.2% |
See College Board audiences in other countries
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Frequently asked questions
How many fans does College Board have in United States?
College Board has an estimated audience of 8,243,768 people in United States, concentrated in Texas and Florida.
What is the gender split and age of College Board fans?
56.5% of College Board fans are female, 43.5% are male, with an average age of 40.0 years.
Which brands do College Board fans like most?
College Board fans show strongest brand affinity for Powell's Books (64.4×), Combat sport (3.9×), and Who Wants to Be a Millionaire? (20×) over the country average.
Where do College Board fans live in United States?
College Board fans in United States are most concentrated in Texas (reach 1,835,293), Florida (reach 1,679,657), and California (reach 1,139,720). These three regions account for the largest share of the active audience.
What other brands do College Board fans also like?
Beyond College Board itself, the audience over-indexes on Combat sport (3.9×), Who Wants to Be a Millionaire? (20×), Product design (3.07×), and Jesse Plemons (3.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for College Board. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.