College Board Audience in United States

College Board has an estimated audience of 8,243,768 people in United States. 56.5% are female, 43.5% are male, average age 40.0. Top regions: Texas, Florida, California. Top brand affinities: Thandie Newton, Khan Academy, Autism Awareness, Indeed.com, Diabetes mellitus awareness.

The average College Board fan in United States is 40.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Thandie Newton, Khan Academy, Autism Awareness, with strongest over-indexing on Thandie Newton (130.73× the country average). Demographically, the College Board audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of College Board fans

Demographic split for College Board audience in United States
MetricValue
Female56.5%
Male43.5%
Average age40.0
Estimated audience size8,243,768

Audience persona

The typical College Board fan in United States is more female, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for College Board in United States
RegionReachAffinity
Texas1,835,2932.59×
Florida1,679,6573.01×
California1,139,7201.26×
New York905,2451.97×
Georgia558,0862.2×
Illinois452,7361.65×
Michigan430,8122×
New Jersey417,8071.99×
Pennsylvania320,9931.16×
Virginia300,3961.5×
Maryland268,7601.9×
North Carolina267,9671.08×
Massachusetts231,5451.43×
Colorado180,9651.39×
Washington180,2341.09×
Indiana179,4191.19×
Connecticut148,7771.8×
South Carolina131,5901.06×
Ohio122,4440.48×
Arizona111,0650.66×
Tennessee86,4730.52×
Louisiana68,6920.65×
West Virginia59,0201.54×
Oregon56,3050.6×
Nevada56,2720.71×
Missouri49,6870.37×
Arkansas48,4880.71×
Alabama45,1720.39×
Oklahoma43,7460.48×
Minnesota42,3540.36×
Washington, District of Columbia42,3351.71×
Wisconsin42,2070.34×
Kentucky41,8480.4×
New Mexico38,7970.94×
Utah37,0360.5×
New Hampshire31,8970.98×
Rhode Island31,4741.2×
Hawaii29,8580.84×
Mississippi28,3150.42×
Idaho26,1770.63×
Delaware23,7391.04×
Kansas20,6920.32×
Maine20,2690.69×
Iowa20,2190.3×
Alaska13,7320.78×
Nebraska12,6130.31×
Vermont10,1810.7×
Montana9,1550.4×
South Dakota4,8770.26×
North Dakota4,8550.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for College Board audience
BrandAffinityCategory
Thandie Newton130.73×Movies & TV
Khan Academy33.2×Business & Career
Autism Awareness19.03×Health
Indeed.com8.18×Business & Career
Diabetes mellitus awareness12.48×Health
Capital One6.58×Business & Career
Microblogging12.67×Technology & Electronics
Google Maps5.56×Internet & Social Media
Venus Williams21.97×Sports
Singer-songwriter5.51×Music & Radio
Advanced Placement64.4×Business & Career
Staples (Canada)5.75×Business & Career
Income tax13.19×Business & Career
Avast!27.08×Technology & Electronics
ITV (TV channel)46.55×Movies & TV
WebEx24.09×Technology & Electronics
Planet Fitness3.34×Sports
Google News4.9×News
CarGurus4.87×Cars & Mobility
Enterprise Rent-A-Car4.92×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by College Board audience
TraitClusterScore
TraditionCONSERVATISM1.57
Community OrientationOPEN1.56
Need for SecurityCONSERVATISM1.46
IndulgenceJOY1.35
Career OrientationPOWER1.35
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for College Board
CountryShare
United States90.6%
United Arab Emirates1.8%
Saudi Arabia1.2%

See College Board audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does College Board have in United States?

College Board has an estimated audience of 8,243,768 people in United States, concentrated in Texas and Florida.

What is the gender split and age of College Board fans?

56.5% of College Board fans are female, 43.5% are male, with an average age of 40.0 years.

Which brands do College Board fans like most?

College Board fans show strongest brand affinity for Thandie Newton (130.73×), Khan Academy (33.2×), and Autism Awareness (19.03×) over the country average.

Where do College Board fans live in United States?

College Board fans in United States are most concentrated in Texas (reach 1,835,293), Florida (reach 1,679,657), and California (reach 1,139,720). These three regions account for the largest share of the active audience.

What other brands do College Board fans also like?

Beyond College Board itself, the audience over-indexes on Khan Academy (33.2×), Autism Awareness (19.03×), Indeed.com (8.18×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for College Board. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.