Rascasse Audience Intelligence

College Board Audience in United States

A data profile of the people who buy, follow and care about College Board in United States — modelled from more than twelve digital signal sources. College Board has an estimated audience of 8,425,784 people in United States.

#14among NGO / Political Party in United States#406in Business & Career

The average College Board fan in United States is 40.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Thandie Newton, ITV (TV channel), Mortgage loans, with strongest over-indexing on Thandie Newton (103.8× the country average).

Demographically, the College Board audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical College Board fan in United States is more female, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Thandie Newton.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the College Board profile in United States.

Audience size
8.4M
in United States
Gender
56.5%♀
43.5% male
Age
40.0
average years
Country rank
#4213
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of College Board fans

56.5% are female, 43.5% are male, average age 40.0.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for College Board audience in United States
MetricValue
Female56.5%
Male43.5%
Average age40.0
Estimated audience size8,425,784
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the College Board audience in United States
Age bracketShare%
16-1922%
20-2913%
30-3916%
40-4928%
50+20%
Fig. 04

Worldwide distribution

90.5%

of the worldwide College Board audience comes from United States.

Worldwide audience distribution share by country for College Board
CountryShare
United States90.5%
United Arab Emirates1.8%
Saudi Arabia1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the College Board audience in United States is strongest.

Fig. 05

Top regions by affinity

College Board fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M2.89×
02Florida~1.5M2.41×
03Michigan~400K2.02×
04Georgia~500K2.00×
05New York~900K1.85×
06New Jersey~400K1.80×
07Maryland~200K1.72×
08Connecticut~100K1.71×
09Washington, District of Columbia~40K1.56×
10Virginia~300K1.42×
11Colorado~200K1.40×
12West Virginia~50K1.35×
13Massachusetts~200K1.34×
14Illinois~400K1.30×
15Arkansas~90K1.30×
16California~1M1.27×
17Delaware~30K1.26×
18Indiana~200K1.24×
19Rhode Island~30K1.24×
20Pennsylvania~300K1.13×
21North Carolina~300K1.12×
22New Mexico~40K1.01×
23South Carolina~100K0.99×
24New Hampshire~30K0.98×
25Washington~200K0.94×
26Hawaii~30K0.93×
27Alaska~20K0.88×
28Nevada~70K0.83×
29Louisiana~80K0.76×
30Vermont~10K0.75×
31Kentucky~80K0.73×
32Maine~20K0.72×
33Arizona~100K0.67×
34Idaho~30K0.62×
35Oklahoma~60K0.61×
36Montana~10K0.60×
37Oregon~60K0.59×
38Utah~40K0.52×
39Ohio~100K0.51×
40Mississippi~30K0.51×
41Tennessee~80K0.50×
42Alabama~60K0.50×
43Wisconsin~50K0.44×
44Kansas~30K0.40×
45Missouri~50K0.39×
46Minnesota~40K0.38×
47Nebraska~20K0.38×
48North Dakota~6K0.37×
49South Dakota~6K0.31×
50Iowa~20K0.29×
Fig. 06

Affinity by region

Affinity by region — College Board, United States
0.29×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the College Board audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for College Board audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV103.80×
02ITV (TV channel)Movies & TV55.91×
03Advanced PlacementBusiness & Career35.93×
04Drain cleanerHome & Garden26.61×
05Avast!Technology & Electronics22.81×
06Taye DiggsMovies & TV12.52×
07Magic JohnsonSports9.28×
08Amazon Web ServicesTechnology & Electronics9.21×
09Khan AcademyBusiness & Career7.10×
10Online bankingBusiness & Career5.14×
11LinkedInInternet & Social Media4.49×
12Sustainable energyHome & Garden4.40×
13Renewable energyBusiness & Career4.37×
14Vehicle insuranceCars & Mobility4.05×
15Mortgage loansBusiness & Career3.95×
16FedExBusiness & Career3.82×
17Solar energyHome & Garden3.16×
18McDonald'sFood & Beverages2.51×
19Trader Joe'sShopping2.19×
20PinterestInternet & Social Media2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the College Board audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by College Board audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.02×
Convenience OrientationPREMIUM1.99×
Community OrientationOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by College Board audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
ExtroversionTHRILL0.79×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does College Board have in United States?

College Board has an estimated audience of 8,425,784 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of College Board fans?

56.5% of College Board fans are female, 43.5% are male, with an average age of 40.0 years.

03

Which brands do College Board fans like most?

College Board fans show strongest brand affinity for Thandie Newton (103.8×), ITV (TV channel) (55.91×), and Mortgage loans (3.95×) over the country average.

04

Where do College Board fans live in United States?

College Board fans in United States are most concentrated in Texas (reach ~2M), Florida (reach ~1.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do College Board fans also like?

Beyond College Board itself, the audience over-indexes on ITV (TV channel) (55.91×), Mortgage loans (3.95×), Khan Academy (7.1×), and Avast! (22.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See College Board audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for College Board. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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