Advanced Placement Audience in United States

Advanced Placement has an estimated audience of 311,318 people in United States. 67.0% are female, 33.0% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Emily Osment, College Board, Kelli Berglund, Lucas Cruikshank, Avan Jogia.

The average Advanced Placement fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emily Osment, College Board, Kelli Berglund, with strongest over-indexing on Emily Osment (113.46× the country average). Demographically, the Advanced Placement audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Advanced Placement fans

Demographic split for Advanced Placement audience in United States
MetricValue
Female67.0%
Male33.0%
Average age39.4
Estimated audience size311,318

Audience persona

The typical Advanced Placement fan in United States is more female, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Emily Osment.

Top regions in United States

Top regions ranked by reach for Advanced Placement in United States
RegionReachAffinity
California34,2811×
Texas20,5470.77×
Florida19,4930.92×
New York19,2271.11×
Illinois10,4081×
Pennsylvania10,3170.98×
Ohio9,6801.01×
Virginia9,6681.27×
Washington9,5761.53×
North Carolina9,5081.01×
Georgia8,7770.92×
Michigan7,7740.95×
Massachusetts6,9431.13×
New Jersey6,7520.85×
Maryland6,4941.21×
Minnesota5,9951.34×
Colorado5,9561.21×
Wisconsin5,9031.26×
Missouri5,5301.1×
Tennessee5,3870.86×
Oregon5,3341.49×
Indiana5,0880.89×
Arizona4,7110.74×
South Carolina3,8500.82×
Kentucky3,4320.88×
Connecticut3,2441.04×
Utah3,1671.14×
Louisiana3,1520.79×
Alabama2,9810.69×
Oklahoma2,8560.83×
Nevada2,4380.81×
Kansas2,4260.99×
Iowa2,3970.93×
Arkansas1,9870.77×
Idaho1,6931.08×
Mississippi1,6150.63×
New Hampshire1,6101.31×
New Mexico1,5791.01×
Washington, District of Columbia1,5611.67×
Nebraska1,4520.93×
Hawaii1,3280.99×
Maine1,2771.14×
West Virginia1,2560.87×
Rhode Island1,0981.11×
Montana8691.01×
Delaware7300.85×
Vermont6981.28×
South Dakota4970.69×
Alaska4880.73×
North Dakota4210.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Advanced Placement audience
BrandAffinityCategory
Emily Osment113.46×Movies & TV
College Board35.93×Business & Career
Kelli Berglund137.69×Movies & TV
Lucas Cruikshank165.5×Movies & TV
Avan Jogia44.87×Movies & TV
Jake T. Austin69.22×Movies & TV
Bring It On (film)37.54×Movies & TV
Remember Me (2010 film)47.97×Movies & TV
Emma Roberts23.2×Movies & TV
Freddo146.12×Food & Beverages
Tom Felton26.4×Movies & TV
Rowan Blanchard35.96×Movies & TV
Something Borrowed (film)46.35×Movies & TV
August Rush47.26×Music & Radio
Madison Pettis31.2×Movies & TV
Ross Lynch27.82×Movies & TV
Billy Madison26.36×Movies & TV
Sabrina Carpenter6.27×Music & Radio
Bruce Almighty29.05×Movies & TV
Dove Cameron13.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Advanced Placement audience
TraitClusterScore
Community OrientationOPEN1.91
TraditionCONSERVATISM1.69
Need for SecurityCONSERVATISM1.51
Quality AwarenessPREMIUM1.37
Risk AppetiteTHRILL1.35
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Advanced Placement
CountryShare
China18.3%
Japan14.9%
United States6.7%

See Advanced Placement audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Advanced Placement have in United States?

Advanced Placement has an estimated audience of 311,318 people in United States, concentrated in California and Texas.

What is the gender split and age of Advanced Placement fans?

67.0% of Advanced Placement fans are female, 33.0% are male, with an average age of 39.4 years.

Which brands do Advanced Placement fans like most?

Advanced Placement fans show strongest brand affinity for Emily Osment (113.46×), College Board (35.93×), and Kelli Berglund (137.69×) over the country average.

Where do Advanced Placement fans live in United States?

Advanced Placement fans in United States are most concentrated in California (reach 34,281), Texas (reach 20,547), and Florida (reach 19,493). These three regions account for the largest share of the active audience.

What other brands do Advanced Placement fans also like?

Beyond Advanced Placement itself, the audience over-indexes on College Board (35.93×), Kelli Berglund (137.69×), Lucas Cruikshank (165.5×), and Avan Jogia (44.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Advanced Placement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.