Isle of Dogs Audience in United States

Isle of Dogs logo

Isle of Dogs has an estimated audience of 1,034,443 people in United States. 48.6% are female, 51.4% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Dog breed, Google Home, Collectable.

The average Isle of Dogs fan in United States is 32.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Dog breed, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Isle of Dogs audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Isle of Dogs fans

Demographic split for Isle of Dogs audience in United States
MetricValue
Female48.6%
Male51.4%
Average age32.0
Estimated audience size1,034,443

Audience persona

The typical Isle of Dogs fan in United States is balanced, around 32.0 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Isle of Dogs in United States
RegionReachAffinity
California159,6611.4×
Texas99,5201.12×
Florida61,3070.88×
New York57,3700.99×
Illinois35,9141.04×
Pennsylvania31,6030.91×
Washington28,6471.38×
Georgia27,3820.86×
Ohio27,3800.86×
North Carolina27,2630.88×
Michigan26,5780.98×
Arizona24,1591.14×
Virginia23,4070.93×
New Jersey22,3080.85×
Colorado21,8851.34×
Massachusetts20,9901.03×
Tennessee18,8710.91×
Indiana18,7700.99×
Oregon17,6191.49×
Missouri15,9680.96×
Maryland14,4070.81×
Wisconsin14,3990.93×
Utah14,1361.53×
Minnesota14,0510.95×
Oklahoma12,7161.11×
South Carolina12,0620.78×
Kentucky11,9920.92×
Nevada11,2821.13×
Alabama10,5030.73×
Louisiana10,4110.78×
Connecticut9,2960.9×
Arkansas8,0160.94×
Kansas7,8250.96×
Iowa7,6850.9×
Idaho6,4131.24×
New Mexico6,3411.22×
Mississippi5,5650.65×
Hawaii4,9661.12×
Nebraska4,7780.92×
Maine3,9911.08×
New Hampshire3,8400.94×
West Virginia3,7980.79×
Montana3,3731.18×
Rhode Island3,2750.99×
Washington, District of Columbia3,0060.97×
Alaska2,7691.25×
Vermont2,3071.27×
Delaware2,0530.72×
South Dakota1,9040.8×
North Dakota1,6540.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Isle of Dogs audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Dog breed2.4×Pets & Animals
Google Home11.63×Technology & Electronics
Collectable1.83×Kids & Family
Home construction1.52×Home & Garden
The Historian16.48×Literature
Natural rubber1.8×Cars & Mobility
3D printing2×Technology & Electronics
Eurail16.57×Cars & Mobility
Winemaking2.88×Food & Beverages
Parral, Chihuahua8.99×Travel & Leisure
IS (Infinite Stratos)2.07×Literature
Temple Grandin3.38×Literature
Atkins diet2.27×Health
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
Hypertext2.53×Technology & Electronics
charvel guitars12.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Isle of Dogs audience
TraitClusterScore
IndulgenceJOY2.38
Early Adopter MentalityPOWER1.99
Urban LifestyleOPEN1.98
SustainabilityBALANCE1.9
ExtroversionTHRILL1.73
LGBTQ+ IdentityOPEN1.61

Worldwide distribution

Worldwide audience distribution share by country for Isle of Dogs
CountryShare
United States38.0%
United Kingdom14.7%
Brazil5.2%

See Isle of Dogs audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Isle of Dogs have in United States?

Isle of Dogs has an estimated audience of 1,034,443 people in United States, concentrated in California and Texas.

What is the gender split and age of Isle of Dogs fans?

48.6% of Isle of Dogs fans are female, 51.4% are male, with an average age of 32.0 years.

Which brands do Isle of Dogs fans like most?

Isle of Dogs fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Dog breed (2.4×) over the country average.

Where do Isle of Dogs fans live in United States?

Isle of Dogs fans in United States are most concentrated in California (reach 159,661), Texas (reach 99,520), and Florida (reach 61,307). These three regions account for the largest share of the active audience.

What other brands do Isle of Dogs fans also like?

Beyond Isle of Dogs itself, the audience over-indexes on Mathcore (18.06×), Dog breed (2.4×), Google Home (11.63×), and Collectable (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Isle of Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.