Rascasse Audience Intelligence

Cloud storage Audience in United States

A data profile of the people who buy, follow and care about Cloud storage in United States — modelled from more than twelve digital signal sources. Cloud storage has an estimated audience of 9,015,124 people in United States.

#11among Tech trend in United States#2503among Topic in United States#180in Technology & Electronics

The average Cloud storage fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dropbox (service), Sustainable energy, QVC, with strongest over-indexing on Dropbox (service) (16.4× the country average).

Demographically, the Cloud storage audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cloud storage fan in United States is balanced, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Dropbox (service).

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cloud storage profile in United States.

Audience size
9M
in United States
Gender
46.2%♀
53.8% male
Age
42.3
average years
Country rank
#3970
Topic in United States
Fig. 01

Search interest · 12-month trend

+301%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cloud storage fans

46.2% are female, 53.8% are male, average age 42.3.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Cloud storage audience in United States
MetricValue
Female46.2%
Male53.8%
Average age42.3
Estimated audience size9,015,124
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Cloud storage audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4921%
50+29%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Cloud storage audience comes from United States.

Worldwide audience distribution share by country for Cloud storage
CountryShare
United States22.0%
Italy8.3%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cloud storage audience in United States is strongest.

Fig. 05

Top regions by affinity

Cloud storage fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.31×
02North Carolina~400K1.30×
03Colorado~200K1.30×
04Utah~100K1.29×
05Virginia~300K1.24×
06New York~600K1.23×
07New Jersey~300K1.17×
08Maryland~200K1.16×
09Massachusetts~200K1.15×
10Texas~900K1.11×
11Oregon~100K1.11×
12Washington, District of Columbia~30K1.11×
13Washington~200K1.10×
14Idaho~50K1.06×
15Delaware~30K1.06×
16Connecticut~90K1.05×
17Kentucky~100K1.03×
18Georgia~300K1.02×
19Indiana~200K1.02×
20Wisconsin~100K1.02×
21Vermont~20K1.02×
22Kansas~70K1.01×
23Missouri~100K1.00×
24Hawaii~40K1.00×
25Pennsylvania~300K0.98×
26Nebraska~40K0.98×
27South Dakota~20K0.97×
28Alaska~20K0.97×
29New Hampshire~30K0.96×
30Illinois~300K0.95×
31Ohio~300K0.94×
32Maine~30K0.94×
33Rhode Island~30K0.94×
34Michigan~200K0.93×
35South Carolina~100K0.93×
36Minnesota~100K0.92×
37Arkansas~70K0.92×
38North Dakota~20K0.92×
39Iowa~70K0.90×
40Florida~500K0.88×
41Louisiana~100K0.88×
42Montana~20K0.88×
43Tennessee~200K0.86×
44Oklahoma~90K0.86×
45Arizona~200K0.85×
46Nevada~70K0.83×
47West Virginia~30K0.83×
48Alabama~100K0.79×
49Mississippi~60K0.74×
50New Mexico~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Cloud storage, United States
0.72×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cloud storage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cloud storage audience
#·InterestCategoryAffinity×
01UniFiTechnology & Electronics32.13×
02File sharingInternet & Social Media20.98×
03Dropbox (service)Technology & Electronics16.40×
04Sustainable energyHome & Garden8.16×
05Web serverTechnology & Electronics8.11×
06QVCMovies & TV7.60×
07Retail bankingBusiness & Career7.30×
08Wearable technologyTechnology & Electronics6.86×
09Home automationTechnology & Electronics6.62×
10Privacy policyTechnology & Electronics6.16×
11Renewable energyBusiness & Career6.06×
12Retirement planningBusiness & Career5.30×
13LinkedInInternet & Social Media4.81×
14FedExBusiness & Career4.76×
15Retirement communityKids & Family4.63×
16Online bankingBusiness & Career4.61×
17InnovationBusiness & Career4.42×
18RetirementBusiness & Career3.88×
19Solar energyHome & Garden3.84×
20Mortgage loansBusiness & Career3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cloud storage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cloud storage audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.78×
SustainabilityBALANCE2.91×
Convenience OrientationPREMIUM2.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cloud storage audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Healthy LifestyleBALANCE0.71×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cloud storage have in United States?

Cloud storage has an estimated audience of 9,015,124 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cloud storage fans?

46.2% of Cloud storage fans are female, 53.8% are male, with an average age of 42.3 years.

03

Which brands do Cloud storage fans like most?

Cloud storage fans show strongest brand affinity for Dropbox (service) (16.4×), Sustainable energy (8.16×), and QVC (7.6×) over the country average.

04

Where do Cloud storage fans live in United States?

Cloud storage fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Cloud storage fans also like?

Beyond Cloud storage itself, the audience over-indexes on Sustainable energy (8.16×), QVC (7.6×), Renewable energy (6.06×), and Web server (8.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See Cloud storage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cloud storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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