A data profile of the people who buy, follow and care about American football in India — modelled from more than twelve digital signal sources. American football has an estimated audience of 5,480,195 people in India.
The average American football fan in India is 31.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Wild fisheries, NFL, Spearfishing, with strongest over-indexing on Wild fisheries (2× the country average).
Demographically, the American football audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical American football fan in India is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Wild fisheries.
The key figures that characterise the American football profile in India.
18.7% are female, 81.3% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 18.7% |
| Male | 81.3% |
| Average age | 31.2 |
| Estimated audience size | 5,480,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 28% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide American football audience comes from India.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
Where the American football audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~100K | 1.52× | |
| 02 | Karnataka | ~200K | 1.37× | |
| 03 | Tamil Nadu | ~200K | 1.35× | |
| 04 | Mizoram | ~5K | 1.28× | |
| 05 | Maharashtra | ~300K | 1.23× | |
| 06 | Nagaland | ~4K | 1.15× | |
| 07 | Manipur | ~8K | 1.14× | |
| 08 | Goa | ~6K | 1.11× | |
| 09 | Meghalaya | ~6K | 1.06× | |
| 10 | Telangana | ~80K | 1.04× | |
| 11 | Sikkim | ~2K | 1.01× | |
| 12 | Assam | ~60K | 1.00× | |
| 13 | Uttarakhand | ~30K | 1.00× | |
| 14 | Arunachal Pradesh | ~3K | 1.00× | |
| 15 | West Bengal | ~200K | 0.99× | |
| 16 | Tripura | ~7K | 0.99× | |
| 17 | Punjab (region) | ~70K | 0.97× | |
| 18 | Gujarat | ~100K | 0.95× | |
| 19 | Haryana | ~70K | 0.94× | |
| 20 | Rajasthan | ~100K | 0.91× | |
| 21 | Himachal Pradesh | ~20K | 0.82× | |
| 22 | Jharkhand | ~40K | 0.79× | |
| 23 | Chhattisgarh | ~30K | 0.78× | |
| 24 | Odisha | ~50K | 0.77× | |
| 25 | Jammu and Kashmir | ~20K | 0.75× | |
| 26 | Madhya Pradesh | ~70K | 0.71× | |
| 27 | Uttar Pradesh | ~200K | 0.70× | |
| 28 | Andhra Pradesh | ~50K | 0.69× | |
| 29 | Bihar | ~60K | 0.56× |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NFL | Sports | 2.15× | ||
| 02 | Jaden Smith | Sports | 2.11× | ||
| 03 | Whispers | Music & Radio | 2.09× | ||
| 04 | Wild fisheries | Travel & Leisure | 2.00× | ||
| 05 | Kim Ji-won (actress) | Movies & TV | 1.98× | ||
| 06 | Chennai Express | Movies & TV | 1.91× | ||
| 07 | Fishing techniques | Sports | 1.85× | ||
| 08 | Spearfishing | Sports | 1.80× | ||
| 09 | Avneet Kaur | Movies & TV | 1.76× | ||
| 10 | Bihari languages | Politics & Society | 1.76× | ||
| 11 | Sheikh Hasina | Politics & Society | 1.72× | ||
| 12 | Prime Minister of Bangladesh | Politics & Society | 1.70× | ||
| 13 | viki | Movies & TV | 1.69× | ||
| 14 | Brown Eyed Girls | Music & Radio | 1.68× | ||
| 15 | Trending Videos | Internet & Social Media | 1.66× | ||
| 16 | Karbala | Travel & Leisure | 1.60× | ||
| 17 | PTV Sports | Sports | 1.59× | ||
| 18 | Begusarai | Travel & Leisure | 1.55× | ||
| 19 | Sneha (actress) | Movies & TV | 1.54× | ||
| 20 | Drag racing | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.82× | |
| Spirituality | BALANCE | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.55× | |
| Design Affinity | PREMIUM | 0.56× | |
| Convenience Orientation | PREMIUM | 0.56× |
American football has an estimated audience of 5,480,195 people in India, concentrated in Maharashtra and Uttar Pradesh.
18.7% of American football fans are female, 81.3% are male, with an average age of 31.2 years.
American football fans show strongest brand affinity for Wild fisheries (2×), NFL (2.15×), and Spearfishing (1.8×) over the country average.
American football fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond American football itself, the audience over-indexes on NFL (2.15×), Spearfishing (1.8×), Whispers (2.09×), and Chennai Express (1.91×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.