A data profile of the people who buy, follow and care about American football in Sweden — modelled from more than twelve digital signal sources. American football has an estimated audience of 1,342,977 people in Sweden.
American football has an estimated audience of 1,342,977 people in Sweden. 39.8% are female, 60.2% are male, average age 39.6. Top brand affinities: Allsvenskan, Fotbollskanalen, NFL, International rules football, Australian rules football.
Top brand affinities include Allsvenskan, Fotbollskanalen, NFL, with strongest over-indexing on Allsvenskan (1.57× the country average).
Demographically, the American football audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
The typical American football fan in Sweden is more male, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Allsvenskan.
The key figures that characterise the American football profile in Sweden.
39.8% are female, 60.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 39.6 |
| Estimated audience size | 1,342,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide American football audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International rules football | Sports | 2.47× | ||
| 02 | Tennessee Titans | Sports | 2.47× | ||
| 03 | Face powder | Beauty & Wellness | 1.90× | ||
| 04 | Australian rules football | Sports | 1.89× | ||
| 05 | NFL | Sports | 1.63× | ||
| 06 | Borussia Dortmund | Sports | 1.62× | ||
| 07 | Silly season | News | 1.62× | ||
| 08 | Elon University | Business & Career | 1.61× | ||
| 09 | Real Betis | Sports | 1.58× | ||
| 10 | Allsvenskan | Sports | 1.57× | ||
| 11 | Sparring | Sports | 1.57× | ||
| 12 | College football | Sports | 1.56× | ||
| 13 | Whirlpool Corporation | Home & Garden | 1.56× | ||
| 14 | Leicester City F.C. | Sports | 1.54× | ||
| 15 | Seattle Seahawks | Sports | 1.54× | ||
| 16 | Victor Hedman | Sports | 1.53× | ||
| 17 | It Cosmetics | Beauty & Wellness | 1.53× | ||
| 18 | Marcus Rashford | Sports | 1.52× | ||
| 19 | Fotbollskanalen | Sports | 1.51× | ||
| 20 | Shiseido | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.12× | |
| Urban Lifestyle | OPEN | 1.01× | |
| Social Media Usage | JOY | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.68× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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