A data profile of the people who buy, follow and care about American football in Denmark — modelled from more than twelve digital signal sources. American football has an estimated audience of 680,015 people in Denmark.
American football has an estimated audience of 680,015 people in Denmark. 40.7% are female, 59.3% are male, average age 38.2. Top brand affinities: Danish Superliga, NFL, Ball, WAVE (TV), Vejle Boldklub.
Top brand affinities include Danish Superliga, NFL, Ball, with strongest over-indexing on Danish Superliga (1.5× the country average).
Demographically, the American football audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical American football fan in Denmark is more male, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Danish Superliga.
The key figures that characterise the American football profile in Denmark.
40.7% are female, 59.3% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 38.2 |
| Estimated audience size | 680,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide American football audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Everton F.C. | Sports | 3.03× | ||
| 02 | Aston Villa F.C. | Sports | 2.44× | ||
| 03 | Vejle Boldklub | Sports | 2.15× | ||
| 04 | News24 | News | 2.04× | ||
| 05 | Olympic sports | Sports | 1.97× | ||
| 06 | Party game | Games | 1.87× | ||
| 07 | WAVE (TV) | Movies & TV | 1.85× | ||
| 08 | Squash (sport) | Sports | 1.85× | ||
| 09 | Hand washing | Home & Garden | 1.81× | ||
| 10 | Draught beer | Food & Beverages | 1.75× | ||
| 11 | Influenza | Health | 1.71× | ||
| 12 | Personal protective equipment | Cars & Mobility | 1.69× | ||
| 13 | NFL | Sports | 1.65× | ||
| 14 | Postgraduate education | Business & Career | 1.60× | ||
| 15 | AaB Fodbold | Sports | 1.59× | ||
| 16 | Ball | Sports | 1.57× | ||
| 17 | Fundraising | Business & Career | 1.56× | ||
| 18 | Sportswear (fashion) | Fashion & Accessoires | 1.55× | ||
| 19 | Richard Gere | Movies & TV | 1.52× | ||
| 20 | Danish Superliga | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Urban Lifestyle | OPEN | 1.23× | |
| Early Adopter Mentality | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.95× | |
| Travelling | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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