A data profile of the people who buy, follow and care about American football in Norway — modelled from more than twelve digital signal sources. American football has an estimated audience of 604,595 people in Norway.
American football has an estimated audience of 604,595 people in Norway. 39.7% are female, 60.3% are male, average age 38.4. Top brand affinities: Soccer, Tippeligaen, Ole Gunnar Solskjær, Aston Villa F.C., NFL.
Top brand affinities include Soccer, Tippeligaen, Ole Gunnar Solskjær, with strongest over-indexing on Soccer (1.54× the country average).
Demographically, the American football audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical American football fan in Norway is more male, around 38.4 years old, with strong Social Media Usage tendencies and a notable affinity for Soccer.
The key figures that characterise the American football profile in Norway.
39.7% are female, 60.3% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 38.4 |
| Estimated audience size | 604,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide American football audience comes from Norway.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virgil van Dijk | Sports | 2.65× | ||
| 02 | Leicester City F.C. | Sports | 2.62× | ||
| 03 | Aston Villa F.C. | Sports | 2.61× | ||
| 04 | Marcus Rashford | Sports | 2.59× | ||
| 05 | Tippeligaen | Sports | 2.18× | ||
| 06 | Newcastle United F.C. | Sports | 2.14× | ||
| 07 | Sandefjord Fotball | Sports | 2.08× | ||
| 08 | Mohamed Salah | Sports | 1.77× | ||
| 09 | Padel (sport) | Sports | 1.73× | ||
| 10 | Liverpool | Travel & Leisure | 1.67× | ||
| 11 | Anfield | Sports | 1.66× | ||
| 12 | Olympic sports | Sports | 1.65× | ||
| 13 | Ole Gunnar Solskjær | Sports | 1.64× | ||
| 14 | Golf ball | Sports | 1.62× | ||
| 15 | Borussia Dortmund | Sports | 1.61× | ||
| 16 | NFL | Sports | 1.57× | ||
| 17 | EHF Champions League | Sports | 1.57× | ||
| 18 | Vålerenga Fotball | Sports | 1.57× | ||
| 19 | Soccer | Sports | 1.54× | ||
| 20 | Universal City, California | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Travelling | THRILL | 0.79× | |
| Patriotism | CONSERVATISM | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Travelling | THRILL | 0.79× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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