A data profile of the people who buy, follow and care about American football in Argentina — modelled from more than twelve digital signal sources. American football has an estimated audience of 1,317,416 people in Argentina.
American football has an estimated audience of 1,317,416 people in Argentina. 42.9% are female, 57.1% are male, average age 36.0. Top brand affinities: Marcelo Gallardo, Diego Simeone, Miami Dolphins, Luka Modrić, Canadian football.
Top brand affinities include Marcelo Gallardo, Diego Simeone, Miami Dolphins, with strongest over-indexing on Marcelo Gallardo (1.6× the country average).
Demographically, the American football audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical American football fan in Argentina is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Marcelo Gallardo.
The key figures that characterise the American football profile in Argentina.
42.9% are female, 57.1% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 36.0 |
| Estimated audience size | 1,317,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide American football audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tony Romo | Sports | 3.02× | ||
| 02 | Miami Dolphins | Sports | 2.26× | ||
| 03 | Universidad de las Américas Puebla | Business & Career | 1.88× | ||
| 04 | Carolina Hurricanes | Sports | 1.81× | ||
| 05 | Tua Tagovailoa | Sports | 1.79× | ||
| 06 | Mike McDaniel | Sports | 1.79× | ||
| 07 | Carles Puyol | Sports | 1.68× | ||
| 08 | Canadian football | Sports | 1.67× | ||
| 09 | Goles de Europa | Sports | 1.67× | ||
| 10 | Diego Simeone | Sports | 1.65× | ||
| 11 | Marcelo Gallardo | Sports | 1.60× | ||
| 12 | Buffalo Bills | Sports | 1.59× | ||
| 13 | College football | Sports | 1.58× | ||
| 14 | Ryan Giggs | Sports | 1.56× | ||
| 15 | SportsCenter ESPN | Movies & TV | 1.54× | ||
| 16 | Luka Modrić | Sports | 1.53× | ||
| 17 | New York Giants | Sports | 1.53× | ||
| 18 | Karim Benzema | Sports | 1.51× | ||
| 19 | Mauro Zárate | Sports | 1.51× | ||
| 20 | Hablemos de Fútbol – ESPN | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.22× | |
| Career Orientation | POWER | 1.13× | |
| Indulgence | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.85× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Design Affinity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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