A data profile of the people who buy, follow and care about American football in France — modelled from more than twelve digital signal sources. American football has an estimated audience of 4,130,747 people in France.
The average American football fan in France is 35.8 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Foot Mercato, WeTransfer, Olympique Lyonnais (Ladies), with strongest over-indexing on Foot Mercato (1.69× the country average).
Demographically, the American football audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical American football fan in France is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Foot Mercato.
The key figures that characterise the American football profile in France.
33.9% are female, 66.1% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 35.8 |
| Estimated audience size | 4,130,747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide American football audience comes from France.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
Where the American football audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.47× | |
| 02 | Auvergne-Rhône-Alpes | ~500K | 1.13× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.13× | |
| 04 | Hauts-de-France | ~400K | 1.03× | |
| 05 | Grand Est | ~300K | 1.03× | |
| 06 | Corsica | ~20K | 1.00× | |
| 07 | Occitanie | ~300K | 0.98× | |
| 08 | Normandy | ~200K | 0.94× | |
| 09 | Centre-Val de Loire | ~100K | 0.94× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.93× | |
| 11 | Bourgogne-Franche-Comté | ~200K | 0.93× | |
| 12 | Brittany | ~200K | 0.92× | |
| 13 | Pays de la Loire | ~200K | 0.91× |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Beauty (1999 film) | Movies & TV | 4.44× | ||
| 02 | Borussia Dortmund | Sports | 2.38× | ||
| 03 | Ousmane Dembélé | Sports | 2.01× | ||
| 04 | NFL | Sports | 1.97× | ||
| 05 | Zoom! | Business & Career | 1.90× | ||
| 06 | Chess.com | Sports | 1.88× | ||
| 07 | Rachida Dati | Politics & Society | 1.82× | ||
| 08 | France Football | Sports | 1.70× | ||
| 09 | Didier Deschamps | Sports | 1.70× | ||
| 10 | Foot Mercato | Sports | 1.69× | ||
| 11 | Catherine Zeta-Jones | Movies & TV | 1.69× | ||
| 12 | OneDrive | Technology & Electronics | 1.69× | ||
| 13 | WeTransfer | Internet & Social Media | 1.65× | ||
| 14 | Olympique Lyonnais (Ladies) | Sports | 1.57× | ||
| 15 | Southeast Asia | Travel & Leisure | 1.57× | ||
| 16 | Paul (bakery) | Food & Beverages | 1.56× | ||
| 17 | East Africa | Travel & Leisure | 1.55× | ||
| 18 | La Liga | Sports | 1.52× | ||
| 19 | FIFA (video game series) | Games | 1.51× | ||
| 20 | Demi Moore | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.43× | |
| Career Orientation | POWER | 1.15× | |
| Convenience Orientation | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| DIY Mentality | THRILL | 0.93× | |
| Design Affinity | PREMIUM | 0.94× |
American football has an estimated audience of 4,130,747 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
33.9% of American football fans are female, 66.1% are male, with an average age of 35.8 years.
American football fans show strongest brand affinity for Foot Mercato (1.69×), WeTransfer (1.65×), and Olympique Lyonnais (Ladies) (1.57×) over the country average.
American football fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond American football itself, the audience over-indexes on WeTransfer (1.65×), Olympique Lyonnais (Ladies) (1.57×), Rachida Dati (1.82×), and France Football (1.7×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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