A data profile of the people who buy, follow and care about NFL in France — modelled from more than twelve digital signal sources. NFL has an estimated audience of 2,795,693 people in France.
The average NFL fan in France is 33.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Consumer electronics, American football, Premier League, with strongest over-indexing on Consumer electronics (1.51× the country average).
Demographically, the NFL audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical NFL fan in France is more male, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the NFL profile in France.
33.2% are female, 66.8% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 33.3 |
| Estimated audience size | 2,795,693 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide NFL audience comes from France.
| Country | Share |
|---|---|
| United States | 60.1% |
| Canada | 4.3% |
| China | 3.2% |
Where the NFL audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.41× | |
| 02 | Auvergne-Rhône-Alpes | ~300K | 1.13× | |
| 03 | Nouvelle-Aquitaine | ~300K | 1.12× | |
| 04 | Occitanie | ~200K | 1.11× | |
| 05 | Provence-Alpes-Côte d'Azur | ~200K | 1.05× | |
| 06 | Centre-Val de Loire | ~100K | 1.02× | |
| 07 | Grand Est | ~200K | 1.01× | |
| 08 | Brittany | ~100K | 1.00× | |
| 09 | Pays de la Loire | ~100K | 0.98× | |
| 10 | Normandy | ~100K | 0.93× | |
| 11 | Hauts-de-France | ~200K | 0.84× | |
| 12 | Bourgogne-Franche-Comté | ~90K | 0.84× | |
| 13 | Corsica | ~8K | 0.60× |
The strongest cross-interests of the NFL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luka Dončić | Sports | 6.35× | ||
| 02 | Super Bowl | Sports | 4.19× | ||
| 03 | NBA Finals | Sports | 2.45× | ||
| 04 | American football | Sports | 1.98× | ||
| 05 | Manchester City F.C. | Sports | 1.80× | ||
| 06 | La Liga | Sports | 1.79× | ||
| 07 | Bundesliga | Sports | 1.78× | ||
| 08 | Makeup Tutorials | Beauty & Wellness | 1.74× | ||
| 09 | FC Bayern Munich | Sports | 1.73× | ||
| 10 | Serie A | Sports | 1.73× | ||
| 11 | Self-love | Health | 1.70× | ||
| 12 | Creative Commons | Technology & Electronics | 1.68× | ||
| 13 | Premier League | Sports | 1.67× | ||
| 14 | UEFA Europa League | Sports | 1.65× | ||
| 15 | Video hosting service | Technology & Electronics | 1.58× | ||
| 16 | Lace wig | Beauty & Wellness | 1.58× | ||
| 17 | Afrobeat | Music & Radio | 1.54× | ||
| 18 | Manchester United F.C. | Sports | 1.52× | ||
| 19 | Winamax | Games | 1.52× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Mindfulness | BALANCE | 1.22× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.94× | |
| Quality Awareness | PREMIUM | 0.96× | |
| Indulgence | JOY | 0.97× |
NFL has an estimated audience of 2,795,693 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
33.2% of NFL fans are female, 66.8% are male, with an average age of 33.3 years.
NFL fans show strongest brand affinity for Consumer electronics (1.51×), American football (1.98×), and Premier League (1.67×) over the country average.
NFL fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond NFL itself, the audience over-indexes on American football (1.98×), Premier League (1.67×), Manchester City F.C. (1.8×), and FC Bayern Munich (1.73×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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