A data profile of the people who buy, follow and care about Southeast Asia in France — modelled from more than twelve digital signal sources. Southeast Asia has an estimated audience of 2,459,564 people in France.
Southeast Asia has an estimated audience of 2,459,564 people in France. 49.9% are female, 50.1% are male, average age 41.4. Top brand affinities: Midi Libre, lime, Breaking news, EBay, Genetics.
Top brand affinities include Midi Libre, lime, Breaking news, with strongest over-indexing on Midi Libre (5.24× the country average).
Demographically, the Southeast Asia audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Southeast Asia fan in France is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Midi Libre.
The key figures that characterise the Southeast Asia profile in France.
49.9% are female, 50.1% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 41.4 |
| Estimated audience size | 2,459,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Southeast Asia audience comes from France.
| Country | Share |
|---|---|
| Indonesia | 9.5% |
| United States | 9.0% |
| Philippines | 8.0% |
The strongest cross-interests of the Southeast Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | lime | Cars & Mobility | 22.13× | ||
| 02 | Confucianism | Politics & Society | 20.08× | ||
| 03 | Spreadsheet | Technology & Electronics | 6.70× | ||
| 04 | Malaysia | Travel & Leisure | 5.70× | ||
| 05 | Midi Libre | News | 5.24× | ||
| 06 | Bangkok | Travel & Leisure | 4.25× | ||
| 07 | Breaking news | Movies & TV | 3.26× | ||
| 08 | Genetics | Kids & Family | 3.24× | ||
| 09 | Buddhism | Health | 3.23× | ||
| 10 | Permanent residency | Business & Career | 3.00× | ||
| 11 | Political science | Business & Career | 2.93× | ||
| 12 | Corse Matin | News | 2.52× | ||
| 13 | EBay | Shopping | 2.16× | ||
| 14 | La Banque postale | Business & Career | 2.02× | ||
| 15 | Volotea | Travel & Leisure | 2.01× | ||
| 16 | Subscription business model | Shopping | 1.98× | ||
| 17 | Innovation | Business & Career | 1.86× | ||
| 18 | Energy | Home & Garden | 1.76× | ||
| 19 | Documentary movies | Movies & TV | 1.74× | ||
| 20 | Religion | Business & Career | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Spirituality | BALANCE | 2.09× | |
| Travelling | THRILL | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Design Affinity | PREMIUM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Southeast Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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