Rascasse Audience Intelligence

Soccer Audience in Denmark

A data profile of the people who buy, follow and care about Soccer in Denmark — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 2,243,578 people in Denmark.

Soccer has an estimated audience of 2,243,578 people in Denmark. 42.7% are female, 57.3% are male, average age 43.9. Top brand affinities: E-box, Hand washing, Children's music, Home Decoration & Design, Influenza.

Top brand affinities include E-box, Hand washing, Children's music, with strongest over-indexing on E-box (1.52× the country average).

Demographically, the Soccer audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

The typical Soccer fan in Denmark is more male, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for E-box.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Soccer profile in Denmark.

Audience size
2.2M
in Denmark
Gender
42.7%
57.3% male
Age
43.9
average years
Country rank
#102
Topic in Denmark
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soccer fans

42.7% are female, 57.3% are male, average age 43.9.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Soccer audience in Denmark
MetricValue
Female42.7%
Male57.3%
Average age43.9
Estimated audience size2,243,578
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Soccer audience in Denmark
Age bracketShare%
16-1913%
20-2915%
30-3916%
40-4923%
50+33%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Soccer audience comes from Denmark.

Worldwide audience distribution share by country for Soccer
CountryShare
United States15.3%
Brazil5.8%
Italy5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soccer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soccer audience
#·InterestCategoryAffinity×
01EpigeneticsHealth2.10×
02Hand washingHome & Garden2.06×
03InfluenzaHealth2.05×
04News24News2.01×
05Beef tenderloinFood & Beverages1.93×
06TableclothHome & Garden1.76×
07Further educationKids & Family1.75×
08Home accessoriesHome & Garden1.71×
09Alloy wheelCars & Mobility1.71×
10Party gameGames1.65×
11Personal protective equipmentCars & Mobility1.64×
12Sports braFashion & Accessoires1.58×
13Charging stationTechnology & Electronics1.54×
14FundraisingBusiness & Career1.53×
15Richard GereMovies & TV1.53×
16E-boxHealth1.52×
17Children's musicMusic & Radio1.52×
18NightlightTravel & Leisure1.52×
19Home Decoration & DesignHome & Garden1.51×
20Coffee tableFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Soccer audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
Urban LifestyleOPEN1.34×
Luxury OrientationPREMIUM1.00×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Soccer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Social Media UsageJOY0.70×
TravellingTHRILL0.81×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Denmark who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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