A data profile of the people who buy, follow and care about Soccer in Denmark — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 2,243,578 people in Denmark.
Soccer has an estimated audience of 2,243,578 people in Denmark. 42.7% are female, 57.3% are male, average age 43.9. Top brand affinities: E-box, Hand washing, Children's music, Home Decoration & Design, Influenza.
Top brand affinities include E-box, Hand washing, Children's music, with strongest over-indexing on E-box (1.52× the country average).
Demographically, the Soccer audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Soccer fan in Denmark is more male, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for E-box.
The key figures that characterise the Soccer profile in Denmark.
42.7% are female, 57.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 43.9 |
| Estimated audience size | 2,243,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Soccer audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
The strongest cross-interests of the Soccer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Epigenetics | Health | 2.10× | ||
| 02 | Hand washing | Home & Garden | 2.06× | ||
| 03 | Influenza | Health | 2.05× | ||
| 04 | News24 | News | 2.01× | ||
| 05 | Beef tenderloin | Food & Beverages | 1.93× | ||
| 06 | Tablecloth | Home & Garden | 1.76× | ||
| 07 | Further education | Kids & Family | 1.75× | ||
| 08 | Home accessories | Home & Garden | 1.71× | ||
| 09 | Alloy wheel | Cars & Mobility | 1.71× | ||
| 10 | Party game | Games | 1.65× | ||
| 11 | Personal protective equipment | Cars & Mobility | 1.64× | ||
| 12 | Sports bra | Fashion & Accessoires | 1.58× | ||
| 13 | Charging station | Technology & Electronics | 1.54× | ||
| 14 | Fundraising | Business & Career | 1.53× | ||
| 15 | Richard Gere | Movies & TV | 1.53× | ||
| 16 | E-box | Health | 1.52× | ||
| 17 | Children's music | Music & Radio | 1.52× | ||
| 18 | Nightlight | Travel & Leisure | 1.52× | ||
| 19 | Home Decoration & Design | Home & Garden | 1.51× | ||
| 20 | Coffee table | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Urban Lifestyle | OPEN | 1.34× | |
| Luxury Orientation | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Social Media Usage | JOY | 0.70× | |
| Travelling | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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