A data profile of the people who buy, follow and care about Swimming in Denmark — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 1,063,723 people in Denmark.
Swimming has an estimated audience of 1,063,723 people in Denmark. 53.9% are female, 46.1% are male, average age 46.1. Top brand affinities: D&R, FIFA World Cup, IHF World Men's Handball Championship, Ice Hockey World Championships, Human swimming.
Top brand affinities include D&R, FIFA World Cup, IHF World Men's Handball Championship, with strongest over-indexing on D&R (2.6× the country average).
Demographically, the Swimming audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Swimming fan in Denmark is balanced, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for D&R.
The key figures that characterise the Swimming profile in Denmark.
53.9% are female, 46.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 46.1 |
| Estimated audience size | 1,063,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Swimming audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Galatasaray S.K. | Sports | 3.33× | ||
| 02 | Human swimming | Sports | 3.26× | ||
| 03 | D&R | Technology & Electronics | 2.60× | ||
| 04 | Istanbul | Travel & Leisure | 2.37× | ||
| 05 | Vuelta a España | Sports | 2.13× | ||
| 06 | IHF World Men's Handball Championship | Sports | 1.92× | ||
| 07 | Garmin | Technology & Electronics | 1.88× | ||
| 08 | Jogging | Sports | 1.84× | ||
| 09 | Tadej Pogačar | Sports | 1.73× | ||
| 10 | Greece | Travel & Leisure | 1.69× | ||
| 11 | Badminton | Sports | 1.67× | ||
| 12 | Volleyball | Sports | 1.65× | ||
| 13 | Sports club | Sports | 1.61× | ||
| 14 | Swimming pool | Sports | 1.59× | ||
| 15 | Ski | Sports | 1.59× | ||
| 16 | Bicycle touring | Sports | 1.58× | ||
| 17 | Ice Hockey World Championships | Sports | 1.57× | ||
| 18 | Microwave oven | Home & Garden | 1.56× | ||
| 19 | FIFA World Cup | Sports | 1.55× | ||
| 20 | Padel (sport) | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.55× | |
| Urban Lifestyle | OPEN | 1.45× | |
| Travelling | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.96× | |
| Luxury Orientation | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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