Rascasse Audience Intelligence

Ice hockey Fan Demographics in United States

Ice hockey has an estimated audience of 29.1M people in United States.

#18among Sport in United States
#677among topics in United States
#60in Sports

The average Ice hockey fan in United States is 36.6 years old, more male, and lives primarily in California.

By number of fans, Ice hockey ranks #18 among the 803 objects in Sport in United States — 2.3× the group median.

Its fans are 1.9 years younger than the group average of 38.5.

Women make up 40.2% of the fan base, 1.5 percentage points fewer than the group average.

Compared with the other 802 objects in Sport, Ice hockey fans stand out for their interest in Toronto Maple Leafs, Los Angeles Angels of Anaheim and Environmental technology.

Interest is seasonal: January, February and December account for 37% of the year's searches, August is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Toronto Maple Leafs, Los Angeles Angels of Anaheim, Environmental technology, with strongest over-indexing on Toronto Maple Leafs (6.26× the country average).

Demographically, the Ice hockey audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Pet Ownership.

The typical Ice hockey fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Toronto Maple Leafs.

Category: Sports · Type: Topic · Subtype: Sport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
29.1M
in United States
Gender
40.2%♀
59.8% male
Age
36.6
average years
Country rank
#971
among all objects in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ice hockey fans

40.2% are female, 59.8% are male, average age 36.6.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Ice hockey audience in United States
MetricValue
Female40.2%
Male59.8%
Average age36.6
Estimated audience size29.1M
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Ice hockey audience in United States
Age bracketShare%
16-2430%
25-3420%
35-4417%
45-5418%
55+15%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Ice hockey audience comes from United States.

Worldwide audience distribution share by country for Ice hockey
CountryShare
United States31.6%
Canada9.8%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ice hockey fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~2M1.57×
02North Dakota~100K1.52×
03Massachusetts~900K1.50×
04New Jersey~1M1.49×
05Washington, District of Columbia~90K1.48×
06New Hampshire~200K1.37×
07Minnesota~700K1.35×
08Maine~200K1.35×
09Virginia~1M1.33×
10New York~2.5M1.30×
11Connecticut~400K1.22×
12Delaware~100K1.21×
13Maryland~600K1.20×
14Michigan~1M1.19×
15Vermont~60K1.14×
16California~4M1.12×
17Washington~700K1.06×
18Nevada~300K1.06×
19Colorado~500K1.05×
20South Dakota~80K1.04×
21Alaska~60K1.03×
22Rhode Island~90K1.02×
23Illinois~1M1.01×
24Missouri~500K1.00×
25Florida~2M0.99×
26North Carolina~1M0.99×
27Utah~300K0.99×
28Kentucky~400K0.92×
29Iowa~300K0.92×
30Indiana~500K0.91×
31Kansas~200K0.91×
32Wisconsin~500K0.89×
33Nebraska~200K0.89×
34Montana~80K0.88×
35South Carolina~400K0.85×
36Idaho~100K0.85×
37Hawaii~100K0.84×
38Ohio~800K0.82×
39Arizona~500K0.82×
40Texas~1.5M0.80×
41Oregon~300K0.80×
42Georgia~800K0.79×
43Tennessee~500K0.76×
44New Mexico~100K0.75×
45West Virginia~100K0.75×
46Oklahoma~200K0.70×
47Mississippi~200K0.69×
48Alabama~300K0.68×
49Louisiana~300K0.66×
50Arkansas~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Ice hockey, United States
0.65×1.00×1.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ice hockey audience vs. the country average
#·InterestCategoryAffinity×
01Toronto Maple LeafsSports6.26×
02Los Angeles Angels of AnaheimSports5.04×
03Environmental technologyHome & Garden3.76×
04Minnesota WildSports2.74×
05NHLSports2.45×
06CBS Sports NetworkSports2.44×
07Shohei OhtaniSports2.37×
08Caitlin ClarkSports2.32×
09Cleveland BrownsSports2.10×
10Tampa Bay BuccaneersSports2.10×
11Minnesota VikingsSports2.08×
12Buffalo BillsSports1.90×
13Savannah GuthrieMovies & TV1.86×
14Detroit LionsSports1.82×
15Pittsburgh SteelersSports1.81×
16Green Bay PackersSports1.77×
17Dick CheneyPolitics & Society1.76×
18Chicago BearsSports1.56×
19New England PatriotsSports1.53×
20CBS SportsSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ice hockey audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ice hockey audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.29×
Pet OwnershipJOY1.05×
Community OrientationOPEN1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ice hockey audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Risk AppetiteTHRILL0.85×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ice hockey over the last 12 months. Modelled, not counted; people interested in several topics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ice-hockey-14294” · Methodology