A data profile of the people who buy, follow and care about Ice hockey in Denmark — modelled from more than twelve digital signal sources. Ice hockey has an estimated audience of 1,103,311 people in Denmark.
Ice hockey has an estimated audience of 1,103,311 people in Denmark. 45.0% are female, 55.0% are male, average age 42.3. Top brand affinities: Danish Royal Family, Deutsche Eishockey Liga, NHL, Nikolaj Ehlers, Aalborg Pirates.
Top brand affinities include Danish Royal Family, Deutsche Eishockey Liga, NHL, with strongest over-indexing on Danish Royal Family (1.53× the country average).
Demographically, the Ice hockey audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Ice hockey fan in Denmark is balanced, around 42.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Danish Royal Family.
The key figures that characterise the Ice hockey profile in Denmark.
45.0% are female, 55.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 42.3 |
| Estimated audience size | 1,103,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Ice hockey audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 30.6% |
| Canada | 9.5% |
| Germany | 4.4% |
The strongest cross-interests of the Ice hockey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detroit Red Wings | Sports | 2.26× | ||
| 02 | Deutsche Eishockey Liga | Sports | 2.16× | ||
| 03 | EC KAC | Sports | 1.86× | ||
| 04 | Leon Draisaitl | Sports | 1.86× | ||
| 05 | Aalborg Pirates | Sports | 1.85× | ||
| 06 | Michael Rasmussen | Sports | 1.64× | ||
| 07 | NHL | Sports | 1.56× | ||
| 08 | Nikolaj Ehlers | Sports | 1.56× | ||
| 09 | Frederik Andersen | Sports | 1.56× | ||
| 10 | Jack Hughes | Sports | 1.56× | ||
| 11 | Oliver Bjorkstrand | Sports | 1.56× | ||
| 12 | Liam O'Brien | Sports | 1.56× | ||
| 13 | Macklin Celebrini | Sports | 1.56× | ||
| 14 | Sam Bennett | Sports | 1.56× | ||
| 15 | Trevor Moore | Sports | 1.56× | ||
| 16 | Quinn Hughes | Sports | 1.56× | ||
| 17 | Alex Ovechkin | Sports | 1.56× | ||
| 18 | Connor Bedard | Sports | 1.56× | ||
| 19 | Danish Royal Family | Politics & Society | 1.53× | ||
| 20 | National League (ice hockey) | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.21× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.45× | |
| Patriotism | CONSERVATISM | 0.49× | |
| Early Adopter Mentality | POWER | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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