A data profile of the people who buy, follow and care about Shopee in Brazil — modelled from more than twelve digital signal sources. Shopee has an estimated audience of 12,958,995 people in Brazil.
Shopee has an estimated audience of 12,958,995 people in Brazil. 56.5% are female, 43.5% are male, average age 37.6. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (3.84× the country average).
Demographically, the Shopee audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Social Media Usage, Individualism.
The typical Shopee fan in Brazil is more female, around 37.6 years old, with strong Social Media Usage tendencies and a notable affinity for Instagram.
The key figures that characterise the Shopee profile in Brazil.
56.5% are female, 43.5% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 37.6 |
| Estimated audience size | 12,958,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Shopee audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 17.1% |
| Indonesia | 13.8% |
| Philippines | 10.8% |
The strongest cross-interests of the Shopee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 3.84× | |||
| 02 | Country music | Music & Radio | 3.84× | ||
| 03 | Rock music | Music & Radio | 3.84× | ||
| 04 | Pop music | Music & Radio | 3.84× | ||
| 05 | Hip hop music | Music & Radio | 3.42× | ||
| 06 | Shopping malls | Shopping | 3.20× | ||
| 07 | Soul music | Music & Radio | 2.99× | ||
| 08 | Jazz music | Music & Radio | 2.77× | ||
| 09 | Medicine | Business & Career | 2.56× | ||
| 10 | Action movies | Movies & TV | 2.56× | ||
| 11 | Fragrances | Beauty & Wellness | 2.35× | ||
| 12 | Beauty salons | Beauty & Wellness | 2.35× | ||
| 13 | Basketball | Sports | 2.35× | ||
| 14 | Heavy metal music | Music & Radio | 2.35× | ||
| 15 | Animated movies | Movies & TV | 2.13× | ||
| 16 | Furniture | Home & Garden | 2.11× | ||
| 17 | Entrepreneurship | Business & Career | 2.09× | ||
| 18 | Boutiques | Fashion & Accessoires | 2.05× | ||
| 19 | Personal care | Health | 2.01× | ||
| 20 | Spotify | Internet & Social Media | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.47× | |
| Individualism | JOY | 1.37× | |
| Creativity | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Travelling | THRILL | 0.90× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Shopee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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