Shopee Audience in Brazil
Shopee has an estimated audience of 12,958,995 people in Brazil. 56.5% are female, 43.5% are male, average age 37.6. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Cruzeiro Esporte Clube, TikTok.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.1× the country average). Demographically, the Shopee audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Spirituality.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Shopee fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 37.6 |
| Estimated audience size | 12,958,995 |
Audience persona
The typical Shopee fan in Brazil is more female, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2.1× | Sports |
| Sport Club Corinthians Paulista | 2.19× | Sports |
| São Paulo FC | 2.07× | Sports |
| Cruzeiro Esporte Clube | 1.78× | Sports |
| TikTok | 2.45× | Internet & Social Media |
| Sport Club Internacional | 1.97× | Sports |
| Santos FC | 1.51× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 2.11× | Sports |
| CR Flamengo | 2.17× | Sports |
| Botafogo de Futebol e Regatas | 1.68× | Sports |
| Campeonato Brasileiro Série A | 1.92× | Sports |
| Vivo (telecommunications) | 2.16× | Technology & Electronics |
| Brazil national football team | 1.92× | Sports |
| Radio | 2.04× | Technology & Electronics |
| Sport Club do Recife | 1.91× | Sports |
| Fortaleza Esporte Clube | 1.58× | Sports |
| Esporte Clube Bahia | 1.63× | Sports |
| Bible | 2.28× | Politics & Society |
| Cupcake | 2.13× | Food & Beverages |
| Lojas Renner | 1.96× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.57 |
| Spirituality | BALANCE | 1.33 |
| Creativity | OPEN | 1.13 |
| Family Orientation | CONSERVATISM | 1.06 |
| Price Sensitivity | PREMIUM | 1.05 |
| Pet Ownership | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.2% |
| Indonesia | 13.9% |
| Philippines | 10.8% |
See Shopee audiences in other countries
More Shopping audiences in Brazil
- Newslinq (40,892,749)
- Newswatch (Nigeria) (38,963,434)
- NewsIt (37,992,760)
- NewsNow (33,507,771)
- News-Times (Forest Grove) (32,206,509)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Shopee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.