Shopee Audience in Brazil
Shopee has an estimated audience of 12,958,995 people in Brazil. 56.5% are female, 43.5% are male, average age 37.6. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (3.84× the country average). Demographically, the Shopee audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Social Media Usage, Individualism.
Category: Shopping · Type: Website / Newspaper / Magazine
Audience demographics of Shopee
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 37.6 |
| Estimated audience size | 12,958,995 |
Audience persona
The typical Shopee fan in Brazil is more female, around 37.6 years old, with strong Social Media Usage tendencies and a notable affinity for Instagram.
Top brand affinities of Shopee fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3.84× | Internet & Social Media | |
| Country music | 3.84× | Music & Radio |
| Rock music | 3.84× | Music & Radio |
| Pop music | 3.84× | Music & Radio |
| Shopping malls | 3.2× | Shopping |
| Hip hop music | 3.42× | Music & Radio |
| Medicine | 2.56× | Business & Career |
| Soul music | 2.99× | Music & Radio |
| Jazz music | 2.77× | Music & Radio |
| Fragrances | 2.35× | Beauty & Wellness |
| Beauty salons | 2.35× | Beauty & Wellness |
| Entrepreneurship | 2.09× | Business & Career |
| Action movies | 2.56× | Movies & TV |
| Personal care | 2.01× | Health |
| Furniture | 2.11× | Home & Garden |
| Basketball | 2.35× | Sports |
| Heavy metal music | 2.35× | Music & Radio |
| Animated movies | 2.13× | Movies & TV |
| Boutiques | 2.05× | Fashion & Accessoires |
| Spotify | 1.84× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.47 |
| Individualism | JOY | 1.37 |
| Creativity | OPEN | 1.25 |
| Price Sensitivity | PREMIUM | 1.24 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Spirituality | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.2% |
| Indonesia | 13.8% |
| Philippines | 10.8% |
See Shopee audiences in other countries
More Shopping audiences in Brazil
- Newslinq (40,892,749)
- Newswatch (Nigeria) (38,963,434)
- NewsIt (37,992,760)
- NewsNow (33,507,771)
- News-Times (Forest Grove) (32,206,509)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Shopee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.