Shopee Audience in Germany
Shopee has an estimated audience of 863,200 people in Germany. 53.8% are female, 46.2% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Modest Fashion, Discounts and allowances, Rossmann, CHECK24, Livemusic.
The average Shopee fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Modest Fashion, Discounts and allowances, Rossmann, with strongest over-indexing on Modest Fashion (12.66× the country average). Demographically, the Shopee audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Shopee fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 38.0 |
| Estimated audience size | 863,200 |
Audience persona
The typical Shopee fan in Germany is balanced, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Modest Fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,994 | 0.83× |
| Bayern | 144,215 | 1.04× |
| Baden-Württemberg | 113,580 | 0.96× |
| Hessen | 111,143 | 1.69× |
| Berlin | 79,527 | 2.06× |
| Niedersachsen | 63,548 | 0.76× |
| Rheinland-Pfalz | 42,706 | 0.99× |
| Sachsen | 39,340 | 0.93× |
| Schleswig-Holstein | 24,228 | 0.78× |
| Brandenburg | 22,428 | 0.84× |
| Hamburg | 21,897 | 1.12× |
| Thüringen | 20,562 | 0.93× |
| Sachsen-Anhalt | 17,922 | 0.8× |
| Mecklenburg-Vorpommern | 11,394 | 0.69× |
| Bremen | 6,998 | 0.95× |
| Saarland | 6,602 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Modest Fashion | 12.66× | Fashion & Accessoires |
| Discounts and allowances | 2.52× | Shopping |
| Rossmann | 1.53× | Shopping |
| CHECK24 | 1.55× | Business & Career |
| Livemusic | 1.65× | Music & Radio |
| Primark | 1.5× | Shopping |
| Natural foods | 2.2× | Food & Beverages |
| Skin care | 1.58× | Beauty & Wellness |
| Pampers | 2.29× | Kids & Family |
| Sephora | 1.96× | Shopping |
| Kitchenware | 1.72× | Home & Garden |
| Wedding Planners | 2.53× | Kids & Family |
| Natural skin care | 1.96× | Beauty & Wellness |
| Makeup Tutorials | 1.95× | Beauty & Wellness |
| Nutella | 3× | Food & Beverages |
| Wedding planner | 2.22× | Kids & Family |
| Designer clothing | 1.52× | Fashion & Accessoires |
| Wine tasting | 1.75× | Food & Beverages |
| Eyelash extensions | 1.67× | Beauty & Wellness |
| Mascara | 1.62× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.76 |
| Design Affinity | PREMIUM | 1.27 |
| Family Orientation | CONSERVATISM | 1.11 |
| Luxury Orientation | PREMIUM | 1.08 |
| DIY Mentality | THRILL | 1.05 |
| Indulgence | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.2% |
| Indonesia | 13.9% |
| Philippines | 10.8% |
See Shopee audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Shopee have in Germany?
Shopee has an estimated audience of 863,200 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shopee fans?
53.8% of Shopee fans are female, 46.2% are male, with an average age of 38.0 years.
Which brands do Shopee fans like most?
Shopee fans show strongest brand affinity for Modest Fashion (12.66×), Discounts and allowances (2.52×), and Rossmann (1.53×) over the country average.
Where do Shopee fans live in Germany?
Shopee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,994), Bayern (reach 144,215), and Baden-Württemberg (reach 113,580). These three regions account for the largest share of the active audience.
What other brands do Shopee fans also like?
Beyond Shopee itself, the audience over-indexes on Discounts and allowances (2.52×), Rossmann (1.53×), CHECK24 (1.55×), and Livemusic (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shopee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.