Shopee Audience in United States
Shopee has an estimated audience of 2,858,458 people in United States. 54.3% are female, 45.7% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Sears, Lebanese cuisine, Biblical inspiration, JC Whitney, El Palomar, Buenos Aires.
The average Shopee fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sears, Lebanese cuisine, Biblical inspiration, with strongest over-indexing on Sears (1.58× the country average). Demographically, the Shopee audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Shopee fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 37.6 |
| Estimated audience size | 2,858,458 |
Audience persona
The typical Shopee fan in United States is balanced, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for Sears.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 845,033 | 2.69× |
| Texas | 296,849 | 1.21× |
| Florida | 294,273 | 1.52× |
| New York | 202,568 | 1.27× |
| Massachusetts | 150,330 | 2.67× |
| Washington | 114,949 | 2× |
| New Jersey | 107,976 | 1.49× |
| Georgia | 88,650 | 1.01× |
| Virginia | 87,932 | 1.26× |
| Illinois | 87,115 | 0.91× |
| Pennsylvania | 79,275 | 0.82× |
| Arizona | 60,441 | 1.04× |
| North Carolina | 60,321 | 0.7× |
| Ohio | 48,777 | 0.55× |
| Oregon | 47,316 | 1.44× |
| Nevada | 46,382 | 1.68× |
| Maryland | 44,245 | 0.9× |
| Michigan | 43,619 | 0.58× |
| Hawaii | 37,163 | 3.02× |
| South Carolina | 35,734 | 0.83× |
| Connecticut | 34,406 | 1.2× |
| Tennessee | 34,330 | 0.6× |
| Missouri | 34,064 | 0.74× |
| Colorado | 31,711 | 0.7× |
| Alabama | 29,836 | 0.75× |
| Indiana | 28,091 | 0.54× |
| Minnesota | 28,086 | 0.69× |
| Louisiana | 25,982 | 0.7× |
| Wisconsin | 24,886 | 0.58× |
| Washington, District of Columbia | 24,358 | 2.84× |
| Utah | 22,733 | 0.89× |
| Oklahoma | 19,965 | 0.63× |
| Kentucky | 19,715 | 0.55× |
| Kansas | 18,445 | 0.82× |
| Iowa | 15,053 | 0.64× |
| Arkansas | 14,315 | 0.61× |
| Mississippi | 12,212 | 0.52× |
| Alaska | 11,346 | 1.86× |
| New Mexico | 9,694 | 0.68× |
| New Hampshire | 9,315 | 0.83× |
| Nebraska | 8,420 | 0.59× |
| Idaho | 8,387 | 0.59× |
| Rhode Island | 7,867 | 0.86× |
| West Virginia | 6,925 | 0.52× |
| Maine | 5,532 | 0.54× |
| Delaware | 4,750 | 0.6× |
| North Dakota | 3,420 | 0.58× |
| South Dakota | 3,263 | 0.49× |
| Montana | 3,250 | 0.41× |
| Vermont | 2,319 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sears | 1.58× | Shopping |
| Lebanese cuisine | 1.67× | Food & Beverages |
| Biblical inspiration | 1.64× | Politics & Society |
| JC Whitney | 1.53× | Shopping |
| El Palomar, Buenos Aires | 3.13× | Travel & Leisure |
| Goldberg Variations | 1.56× | Music & Radio |
| El Palomar, Buenos Aires | 2.06× | Travel & Leisure |
| VBulletin | 2.07× | Internet & Social Media |
| On Horsemanship | 1.96× | Literature |
| Caacupé | 1.58× | Travel & Leisure |
| Ion Mincu University of Architecture and Urbanism | 2.45× | Business & Career |
| JT Bioscoop | 2.59× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 0.92 |
| Luxury Orientation | PREMIUM | 0.9 |
| Travelling | THRILL | 0.87 |
| Mindfulness | BALANCE | 0.85 |
| Creativity | OPEN | 0.85 |
| Healthy Lifestyle | BALANCE | 0.83 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.2% |
| Indonesia | 13.9% |
| Philippines | 10.8% |
See Shopee audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does Shopee have in United States?
Shopee has an estimated audience of 2,858,458 people in United States, concentrated in California and Texas.
What is the gender split and age of Shopee fans?
54.3% of Shopee fans are female, 45.7% are male, with an average age of 37.6 years.
Which brands do Shopee fans like most?
Shopee fans show strongest brand affinity for Sears (1.58×), Lebanese cuisine (1.67×), and Biblical inspiration (1.64×) over the country average.
Where do Shopee fans live in United States?
Shopee fans in United States are most concentrated in California (reach 845,033), Texas (reach 296,849), and Florida (reach 294,273). These three regions account for the largest share of the active audience.
What other brands do Shopee fans also like?
Beyond Shopee itself, the audience over-indexes on Lebanese cuisine (1.67×), Biblical inspiration (1.64×), JC Whitney (1.53×), and El Palomar, Buenos Aires (3.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Shopee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.