Rascasse Audience Intelligence

Shopee Audience in United States

A data profile of the people who buy, follow and care about Shopee in United States — modelled from more than twelve digital signal sources. Shopee has an estimated audience of 3,003,176 people in United States.

#298among Website / Newspaper / Magazine in United States#210in Shopping

The average Shopee fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Dubai, Suzuki, Modest Fashion, with strongest over-indexing on Dubai (2.11× the country average).

Demographically, the Shopee audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

The typical Shopee fan in United States is balanced, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Dubai.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shopee profile in United States.

Audience size
3M
in United States
Gender
54.3%♀
45.7% male
Age
37.6
average years
Country rank
#10297
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Shopee

54.3% are female, 45.7% are male, average age 37.6.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Shopee audience in United States
MetricValue
Female54.3%
Male45.7%
Average age37.6
Estimated audience size3,003,176
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Shopee audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Shopee audience comes from United States.

Worldwide audience distribution share by country for Shopee
CountryShare
Brazil17.1%
Indonesia13.8%
Philippines10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopee audience in United States is strongest.

Fig. 05

Top regions by affinity

Shopee fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K3.06×
02Massachusetts~200K2.75×
03Washington, District of Columbia~20K2.30×
04California~700K2.29×
05Alaska~10K1.92×
06Washington~100K1.88×
07Nevada~50K1.86×
08Florida~300K1.49×
09New Jersey~100K1.45×
10Connecticut~40K1.27×
11Oregon~40K1.23×
12New York~200K1.16×
13Kansas~30K1.15×
14Virginia~80K1.13×
15Texas~300K1.11×
16Georgia~90K0.99×
17Wyoming~4K0.96×
18Arizona~60K0.95×
19South Carolina~40K0.91×
20Rhode Island~8K0.91×
21Maryland~40K0.90×
22New Hampshire~10K0.90×
23Alabama~40K0.88×
24Utah~20K0.86×
25Pennsylvania~80K0.85×
26Illinois~80K0.84×
27Louisiana~30K0.78×
28North Dakota~4K0.74×
29Colorado~30K0.73×
30Delaware~6K0.72×
31New Mexico~10K0.71×
32North Carolina~60K0.70×
33Missouri~30K0.69×
34Oklahoma~20K0.67×
35Minnesota~30K0.65×
36Iowa~20K0.65×
37Idaho~9K0.65×
38Mississippi~20K0.64×
39Arkansas~10K0.64×
40Maine~7K0.64×
41South Dakota~4K0.64×
42Tennessee~40K0.63×
43Nebraska~9K0.63×
44West Virginia~8K0.63×
45Montana~5K0.62×
46Michigan~40K0.59×
47Indiana~30K0.58×
48Wisconsin~30K0.58×
49Kentucky~20K0.58×
50Ohio~50K0.56×
Fig. 06

Affinity by region

Affinity by region — Shopee, United States
0.56×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shopee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shopee audience
#·InterestCategoryAffinity×
01Toulouse FCSports3.93×
02Modest FashionFashion & Accessoires3.10×
03FC MetzSports3.10×
04Mohamed SalahSports3.05×
05CarrefourShopping2.58×
06OPPOTechnology & Electronics2.24×
07DubaiTravel & Leisure2.11×
08Stade Rennais F.C.Sports2.07×
09EmiratesTravel & Leisure1.81×
10James BondMovies & TV1.62×
11SuzukiCars & Mobility1.60×
12OmioTravel & Leisure1.56×
13Jürgen KloppSports1.56×
14OGC NiceSports1.55×
15XiaomiTechnology & Electronics1.53×
16TobleroneFood & Beverages1.53×
17Olympique de MarseilleSports1.52×
18Vietnam AirlinesTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopee audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.19×
Career OrientationPOWER1.14×
Design AffinityPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopee audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Risk AppetiteTHRILL0.87×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shopee have in United States?

Shopee has an estimated audience of 3,003,176 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Shopee fans?

54.3% of Shopee fans are female, 45.7% are male, with an average age of 37.6 years.

03

Which brands do Shopee fans like most?

Shopee fans show strongest brand affinity for Dubai (2.11×), Suzuki (1.6×), and Modest Fashion (3.1×) over the country average.

04

Where do Shopee fans live in United States?

Shopee fans in United States are most concentrated in California (reach ~700K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Shopee fans also like?

Beyond Shopee itself, the audience over-indexes on Suzuki (1.6×), Modest Fashion (3.1×), Emirates (1.81×), and Mohamed Salah (3.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Shopee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shopee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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