A data profile of the people who buy, follow and care about Baseball in Portugal — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 1,440,571 people in Portugal.
The average Baseball fan in Portugal is 41.4 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Lindås, MLB, Saudade, with strongest over-indexing on Lindås (1.77× the country average).
Demographically, the Baseball audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Baseball fan in Portugal is balanced, around 41.4 years old, with strong Creativity tendencies and a notable affinity for Lindås.
The key figures that characterise the Baseball profile in Portugal.
45.3% are female, 54.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 41.4 |
| Estimated audience size | 1,440,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Baseball audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 8.0% |
| China | 4.6% |
Where the Baseball audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.37× | |
| 02 | Setúbal District | ~200K | 1.31× | |
| 03 | Porto District | ~400K | 1.17× | |
| 04 | Faro District | ~100K | 1.17× | |
| 05 | Santarém District | ~80K | 1.17× | |
| 06 | Aveiro District | ~100K | 1.10× | |
| 07 | Braga District | ~100K | 1.06× | |
| 08 | Leiria District | ~80K | 1.04× | |
| 09 | Coimbra District | ~70K | 1.03× | |
| 10 | Madeira | ~40K | 1.03× | |
| 11 | Azores | ~40K | 1.03× | |
| 12 | Bragança District | ~20K | 0.98× | |
| 13 | Portalegre District | ~20K | 0.98× | |
| 14 | Viseu District | ~50K | 0.97× | |
| 15 | Évora District | ~20K | 0.97× | |
| 16 | Beja District | ~20K | 0.97× | |
| 17 | Guarda District | ~20K | 0.97× | |
| 18 | Viana do Castelo District | ~30K | 0.96× | |
| 19 | Vila Real District | ~30K | 0.96× | |
| 20 | Castelo Branco District | ~30K | 0.95× |
The strongest cross-interests of the Baseball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Milwaukee Brewers | Sports | 2.08× | ||
| 02 | MLB | Sports | 2.00× | ||
| 03 | Austin Martin | Sports | 2.00× | ||
| 04 | Chris Martin | Sports | 1.99× | ||
| 05 | Texas Rangers (baseball) | Sports | 1.97× | ||
| 06 | Seattle Mariners | Sports | 1.96× | ||
| 07 | Luis Garcia | Sports | 1.96× | ||
| 08 | Detroit Tigers | Sports | 1.94× | ||
| 09 | Emoticon | Internet & Social Media | 1.80× | ||
| 10 | Lindås | Travel & Leisure | 1.77× | ||
| 11 | Evangelism | Politics & Society | 1.74× | ||
| 12 | Saudade | Politics & Society | 1.70× | ||
| 13 | Roberto Carlos (singer) | Music & Radio | 1.70× | ||
| 14 | Encanto, San Diego | Travel & Leisure | 1.58× | ||
| 15 | Emoji | Technology & Electronics | 1.57× | ||
| 16 | Alegria, Cebu | Travel & Leisure | 1.56× | ||
| 17 | Tony Carreira | Music & Radio | 1.56× | ||
| 18 | 1960s | Fashion & Accessoires | 1.55× | ||
| 19 | Lily Collins | Movies & TV | 1.54× | ||
| 20 | Hope | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.05× | |
| Spirituality | BALANCE | 1.03× | |
| Need for Security | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Quality Awareness | PREMIUM | 0.67× | |
| Indulgence | JOY | 0.70× |
Baseball has an estimated audience of 1,440,571 people in Portugal, concentrated in Lisbon District and Porto District.
45.3% of Baseball fans are female, 54.7% are male, with an average age of 41.4 years.
Baseball fans show strongest brand affinity for Lindås (1.77×), MLB (2×), and Saudade (1.7×) over the country average.
Baseball fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Baseball itself, the audience over-indexes on MLB (2×), Saudade (1.7×), Hope (1.53×), and Alegria, Cebu (1.56×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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