Rascasse Audience Intelligence

Baseball Audience in Netherlands

A data profile of the people who buy, follow and care about Baseball in Netherlands — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 1,536,689 people in Netherlands.

#14among Sport in Netherlands#496among Topic in Netherlands#67in Sports

The average Baseball fan in Netherlands is 38.7 years old, more male, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include MLB, Texel, Austin Martin, with strongest over-indexing on MLB (2.02× the country average).

Demographically, the Baseball audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Baseball fan in Netherlands is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for MLB.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Baseball profile in Netherlands.

Audience size
1.5M
in Netherlands
Gender
43.1%♀
56.9% male
Age
38.7
average years
Country rank
#807
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball fans

43.1% are female, 56.9% are male, average age 38.7.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Baseball audience in Netherlands
MetricValue
Female43.1%
Male56.9%
Average age38.7
Estimated audience size1,536,689
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Baseball audience in Netherlands
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Baseball audience comes from Netherlands.

Worldwide audience distribution share by country for Baseball
CountryShare
United States29.9%
Japan8.0%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Baseball fans by region: top regions in Netherlands
#RegionReachAffinity×
01Zuid-Holland~500K1.39×
02North Holland~400K1.38×
03North Brabant~300K1.14×
04Flevoland~40K1.03×
05Overijssel~100K1.00×
06Limburg~100K1.00×
07Gelderland~200K0.98×
08Drenthe~40K0.94×
09Utrecht~100K0.92×
10Groningen~50K0.88×
11Zeeland~30K0.86×
12Friesland~50K0.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball audience
#·InterestCategoryAffinity×
01Boston Red SoxSports2.25×
02TwinKids & Family2.23×
03MLBSports2.02×
04Austin MartinSports2.02×
05Chris MartinSports2.02×
06British Royal FamilyPolitics & Society2.02×
07SoftballSports1.94×
08Nationals ParkSports1.74×
09Hamburger SVSports1.70×
10TexelTravel & Leisure1.65×
11Meghan MarkleFashion & Accessoires1.65×
12West Frisian IslandsTravel & Leisure1.65×
13North Region, BrazilTravel & Leisure1.63×
14Groningen (province)Travel & Leisure1.63×
15Groningen Airport EeldeTravel & Leisure1.63×
16Firth of ForthTravel & Leisure1.62×
17Harlingen, TexasTravel & Leisure1.62×
18Circuit ZolderSports1.60×
19Email marketingBusiness & Career1.55×
20BugabooKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.12×
Price SensitivityPREMIUM1.08×
PatriotismCONSERVATISM1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.89×
Social Media UsageJOY0.94×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baseball have in Netherlands?

Baseball has an estimated audience of 1,536,689 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Baseball fans?

43.1% of Baseball fans are female, 56.9% are male, with an average age of 38.7 years.

03

Which brands do Baseball fans like most?

Baseball fans show strongest brand affinity for MLB (2.02×), Texel (1.65×), and Austin Martin (2.02×) over the country average.

04

Where do Baseball fans live in Netherlands?

Baseball fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Baseball fans also like?

Beyond Baseball itself, the audience over-indexes on Texel (1.65×), Austin Martin (2.02×), Twin (2.23×), and North Region, Brazil (1.63×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Netherlands

See Baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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