A data profile of the people who buy, follow and care about Muscle & Fitness in Italy — modelled from more than twelve digital signal sources. Muscle & Fitness has an estimated audience of 6,047,973 people in Italy.
Muscle & Fitness has an estimated audience of 6,047,973 people in Italy. 46.7% are female, 53.3% are male, average age 38.8. Top brand affinities: Personal trainer, Summer vacation, Volunteering, Self-esteem, Wine tasting.
Top brand affinities include Personal trainer, Summer vacation, Volunteering, with strongest over-indexing on Personal trainer (2.45× the country average).
Demographically, the Muscle & Fitness audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
The typical Muscle & Fitness fan in Italy is balanced, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Personal trainer.
The key figures that characterise the Muscle & Fitness profile in Italy.
46.7% are female, 53.3% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 38.8 |
| Estimated audience size | 6,047,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Muscle & Fitness audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.0% |
| Germany | 5.6% |
The strongest cross-interests of the Muscle & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Protein Shake | Food & Beverages | 9.06× | ||
| 02 | Anytime Fitness | Sports | 4.39× | ||
| 03 | Aerobics | Sports | 3.65× | ||
| 04 | Facial hair | Beauty & Wellness | 2.70× | ||
| 05 | Personal trainer | Sports | 2.45× | ||
| 06 | DAZN | Movies & TV | 2.34× | ||
| 07 | Summer vacation | Travel & Leisure | 2.10× | ||
| 08 | Luxury real estate | Business & Career | 2.10× | ||
| 09 | Self-love | Health | 2.07× | ||
| 10 | Self-esteem | Health | 2.04× | ||
| 11 | Red wine | Food & Beverages | 2.01× | ||
| 12 | Deal of the day | Shopping | 1.80× | ||
| 13 | Wine tasting | Food & Beverages | 1.74× | ||
| 14 | Superman | Movies & TV | 1.71× | ||
| 15 | Digital photography | Business & Career | 1.67× | ||
| 16 | Meditation | Health | 1.67× | ||
| 17 | Activism | Politics & Society | 1.67× | ||
| 18 | Volunteering | Politics & Society | 1.63× | ||
| 19 | Modern art | Arts & Culture | 1.60× | ||
| 20 | Streetwear | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.69× | |
| Risk Appetite | THRILL | 1.53× | |
| Indulgence | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Tradition | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.