A data profile of the people who buy, follow and care about Weight training in Sweden — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 1,616,445 people in Sweden.
Weight training has an estimated audience of 1,616,445 people in Sweden. 56.9% are female, 43.1% are male, average age 43.5. Top brand affinities: Swedbank, Intersport, Happiness, Drop shipping, Pizza.
Top brand affinities include Swedbank, Intersport, Happiness, with strongest over-indexing on Swedbank (1.51× the country average).
Demographically, the Weight training audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Sports Activity.
The typical Weight training fan in Sweden is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Swedbank.
The key figures that characterise the Weight training profile in Sweden.
56.9% are female, 43.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.5 |
| Estimated audience size | 1,616,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Weight training audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
The strongest cross-interests of the Weight training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personal trainer | Sports | 2.35× | ||
| 02 | Gymnastics | Sports | 2.07× | ||
| 03 | Intersport | Shopping | 1.96× | ||
| 04 | Pizza | Food & Beverages | 1.83× | ||
| 05 | Running | Sports | 1.77× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.71× | ||
| 07 | Allsvenskan | Sports | 1.67× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.65× | ||
| 09 | Sportswear (activewear) | Fashion & Accessoires | 1.64× | ||
| 10 | Drop shipping | Shopping | 1.63× | ||
| 11 | Desserts | Food & Beverages | 1.62× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.62× | ||
| 13 | Drawing | Home & Garden | 1.60× | ||
| 14 | Happiness | Health | 1.56× | ||
| 15 | Bars | Travel & Leisure | 1.55× | ||
| 16 | Sportbladet | Sports | 1.55× | ||
| 17 | Fiction books | Literature | 1.54× | ||
| 18 | Cruises | Travel & Leisure | 1.54× | ||
| 19 | Bracelet | Fashion & Accessoires | 1.52× | ||
| 20 | Swedbank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.42× | |
| Sports Activity | POWER | 1.41× | |
| Extroversion | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.92× | |
| Creativity | OPEN | 0.94× | |
| Convenience Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.