A data profile of the people who buy, follow and care about Weight training in Denmark — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 750,458 people in Denmark.
Weight training has an estimated audience of 750,458 people in Denmark. 54.1% are female, 45.9% are male, average age 42.2. Top brand affinities: Elgiganten, Self-esteem, Facebook Messenger, Personal trainer, Drop shipping.
Top brand affinities include Elgiganten, Self-esteem, Facebook Messenger, with strongest over-indexing on Elgiganten (1.57× the country average).
Demographically, the Weight training audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Sports Activity.
The typical Weight training fan in Denmark is balanced, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Weight training profile in Denmark.
54.1% are female, 45.9% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 42.2 |
| Estimated audience size | 750,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Weight training audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
The strongest cross-interests of the Weight training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 2.73× | ||
| 02 | Gymshark | Sports | 2.72× | ||
| 03 | Diet food | Food & Beverages | 2.15× | ||
| 04 | Bodybuilding | Sports | 2.05× | ||
| 05 | Personal trainer | Sports | 1.92× | ||
| 06 | Boxing | Sports | 1.85× | ||
| 07 | Standup paddleboarding | Sports | 1.66× | ||
| 08 | Running | Sports | 1.64× | ||
| 09 | Gymnastics | Sports | 1.63× | ||
| 10 | Drop shipping | Shopping | 1.62× | ||
| 11 | Apprenticeship | Business & Career | 1.62× | ||
| 12 | Facebook Messenger | Internet & Social Media | 1.61× | ||
| 13 | Self-esteem | Health | 1.58× | ||
| 14 | Intersport | Shopping | 1.58× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 1.58× | ||
| 16 | Elgiganten | Shopping | 1.57× | ||
| 17 | Fast casual restaurants | Food & Beverages | 1.55× | ||
| 18 | Track and field | Sports | 1.54× | ||
| 19 | Animal rights | Politics & Society | 1.53× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.32× | |
| Sports Activity | POWER | 1.32× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Sustainability | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.