Rascasse Audience Intelligence

Weight training Audience in Norway

A data profile of the people who buy, follow and care about Weight training in Norway — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 856,664 people in Norway.

Weight training has an estimated audience of 856,664 people in Norway. 57.7% are female, 42.3% are male, average age 44.5. Top brand affinities: Facebook Messenger, Vacations, Psychology, Pizza, Dinner.

Top brand affinities include Facebook Messenger, Vacations, Psychology, with strongest over-indexing on Facebook Messenger (2.14× the country average).

Demographically, the Weight training audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Sports Activity.

The typical Weight training fan in Norway is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Facebook Messenger.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Weight training profile in Norway.

Audience size
857K
in Norway
Gender
57.7%
42.3% male
Age
44.5
average years
Country rank
#365
Topic in Norway
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weight training fans

57.7% are female, 42.3% are male, average age 44.5.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Weight training audience in Norway
MetricValue
Female57.7%
Male42.3%
Average age44.5
Estimated audience size856,664
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Weight training audience in Norway
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4925%
50+33%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Weight training audience comes from Norway.

Worldwide audience distribution share by country for Weight training
CountryShare
United States18.5%
Brazil6.1%
Japan4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weight training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weight training audience
#·InterestCategoryAffinity×
01AerobicsSports2.92×
02Facebook MessengerInternet & Social Media2.14×
03GymsharkSports2.11×
04Personal trainerSports1.96×
05HairstyleBeauty & Wellness1.91×
06IntersportShopping1.87×
07PizzaFood & Beverages1.82×
08Physical therapyBusiness & Career1.79×
09Drop shippingShopping1.76×
10GymnasticsSports1.75×
11Fast casual restaurantsFood & Beverages1.68×
12RunningSports1.66×
13Ice creamFood & Beverages1.62×
14DrawingHome & Garden1.60×
15SunglassesFashion & Accessoires1.59×
16PsychologyBusiness & Career1.56×
17DinnerFood & Beverages1.55×
18DessertsFood & Beverages1.52×
19GermanyTravel & Leisure1.52×
20VacationsTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weight training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Weight training audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.51×
Sports ActivityPOWER1.34×
ExtroversionTHRILL1.29×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Weight training audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.90×
Quality AwarenessPREMIUM0.93×
DIY MentalityTHRILL0.94×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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