A data profile of the people who buy, follow and care about Running in Denmark — modelled from more than twelve digital signal sources. Running has an estimated audience of 686,636 people in Denmark.
Running has an estimated audience of 686,636 people in Denmark. 56.3% are female, 43.7% are male, average age 44.4. Top brand affinities: Strength training, Weight training, Intersport, Walking, Men's Fitness.
Top brand affinities include Strength training, Weight training, Intersport, with strongest over-indexing on Strength training (1.52× the country average).
Demographically, the Running audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Running fan in Denmark is more female, around 44.4 years old, with strong Social Media Usage tendencies and a notable affinity for Strength training.
The key figures that characterise the Running profile in Denmark.
56.3% are female, 43.7% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 44.4 |
| Estimated audience size | 686,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Running audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
The strongest cross-interests of the Running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hoka | Sports | 1.84× | ||
| 02 | Intersport | Shopping | 1.67× | ||
| 03 | Marathons | Sports | 1.67× | ||
| 04 | Fun run | Sports | 1.67× | ||
| 05 | Weight training | Sports | 1.64× | ||
| 06 | Cholesterol | Food & Beverages | 1.64× | ||
| 07 | Supernaturals | Health | 1.64× | ||
| 08 | Half marathon | Sports | 1.62× | ||
| 09 | 5K run | Sports | 1.62× | ||
| 10 | Bodybuilding | Sports | 1.59× | ||
| 11 | Functional training | Sports | 1.59× | ||
| 12 | Jogging | Sports | 1.58× | ||
| 13 | Protein bar | Food & Beverages | 1.56× | ||
| 14 | Treadmill | Sports | 1.54× | ||
| 15 | Sports bra | Fashion & Accessoires | 1.54× | ||
| 16 | Men's Fitness | Sports | 1.53× | ||
| 17 | Muscle & Fitness | Sports | 1.53× | ||
| 18 | Bodybuilding & Fitness | Sports | 1.53× | ||
| 19 | Strength training | Sports | 1.52× | ||
| 20 | Walking | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Travelling | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.47× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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