A data profile of the people who buy, follow and care about Running in France — modelled from more than twelve digital signal sources. Running has an estimated audience of 4,879,155 people in France.
The average Running fan in France is 41.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Meditation, Basic Fit, Road running, with strongest over-indexing on Meditation (1.56× the country average).
Demographically, the Running audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sports Activity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Running fan in France is balanced, around 41.5 years old, with strong Sports Activity tendencies and a notable affinity for Meditation.
The key figures that characterise the Running profile in France.
51.2% are female, 48.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 41.5 |
| Estimated audience size | 4,879,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Running audience comes from France.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
Where the Running audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.60× | |
| 02 | Pays de la Loire | ~300K | 1.09× | |
| 03 | Nouvelle-Aquitaine | ~500K | 1.07× | |
| 04 | Grand Est | ~400K | 1.04× | |
| 05 | Hauts-de-France | ~400K | 1.03× | |
| 06 | Auvergne-Rhône-Alpes | ~600K | 1.00× | |
| 07 | Centre-Val de Loire | ~200K | 0.99× | |
| 08 | Occitanie | ~400K | 0.98× | |
| 09 | Provence-Alpes-Côte d'Azur | ~400K | 0.97× | |
| 10 | Normandy | ~200K | 0.92× | |
| 11 | Brittany | ~200K | 0.86× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.83× | |
| 13 | Corsica | ~20K | 0.82× |
The strongest cross-interests of the Running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossfit Training | Sports | 2.18× | ||
| 02 | Private transport | Cars & Mobility | 2.07× | ||
| 03 | Bodybuilding & Fitness | Sports | 2.04× | ||
| 04 | General fitness training | Sports | 1.99× | ||
| 05 | Sprint (running) | Sports | 1.95× | ||
| 06 | Head (company) | Sports | 1.88× | ||
| 07 | Long-distance running | Sports | 1.82× | ||
| 08 | Cross country running | Sports | 1.77× | ||
| 09 | Road running | Sports | 1.76× | ||
| 10 | Muscle & Fitness | Sports | 1.71× | ||
| 11 | Walking | Sports | 1.65× | ||
| 12 | Hatha yoga | Health | 1.59× | ||
| 13 | Coach (sport) | Sports | 1.58× | ||
| 14 | Calorie | Food & Beverages | 1.57× | ||
| 15 | Meditation | Health | 1.56× | ||
| 16 | Personal trainer | Sports | 1.56× | ||
| 17 | Pauline Ferrand-Prévot | Sports | 1.54× | ||
| 18 | Men's Fitness | Sports | 1.53× | ||
| 19 | Basic Fit | Sports | 1.51× | ||
| 20 | Ultimate Fighting Championship | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.35× | |
| Mindfulness | BALANCE | 1.32× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.95× | |
| Pet Ownership | JOY | 0.98× | |
| Travelling | THRILL | 0.98× |
Running has an estimated audience of 4,879,155 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.2% of Running fans are female, 48.8% are male, with an average age of 41.5 years.
Running fans show strongest brand affinity for Meditation (1.56×), Basic Fit (1.51×), and Road running (1.76×) over the country average.
Running fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~600K), and Nouvelle-Aquitaine (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Running itself, the audience over-indexes on Basic Fit (1.51×), Road running (1.76×), Sprint (running) (1.95×), and Walking (1.65×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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