A data profile of the people who buy, follow and care about Running in Spain — modelled from more than twelve digital signal sources. Running has an estimated audience of 5,158,380 people in Spain.
The average Running fan in Spain is 43.9 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include IBEX 35, Veganism, Meditation, with strongest over-indexing on IBEX 35 (1.52× the country average).
Demographically, the Running audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Sports Activity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Running fan in Spain is balanced, around 43.9 years old, with strong Sports Activity tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Running profile in Spain.
53.6% are female, 46.4% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 43.9 |
| Estimated audience size | 5,158,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Running audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
Where the Running audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1M | 1.22× | |
| 02 | Basque Autonomous Country | ~200K | 1.09× | |
| 03 | Region of Murcia | ~200K | 1.09× | |
| 04 | Comunidad Valenciana | ~600K | 1.07× | |
| 05 | Aragon | ~100K | 1.04× | |
| 06 | Andalusia | ~1M | 1.03× | |
| 07 | Galicia | ~200K | 1.03× | |
| 08 | Castilla-La Mancha | ~200K | 1.02× | |
| 09 | Balearic Islands | ~100K | 1.02× | |
| 10 | Navarre | ~60K | 0.99× | |
| 11 | Community of Madrid | ~800K | 0.96× | |
| 12 | Castile and León | ~200K | 0.96× | |
| 13 | La Rioja | ~30K | 0.96× | |
| 14 | Principality of Asturias | ~100K | 0.92× | |
| 15 | Canary Islands | ~200K | 0.91× | |
| 16 | Cantabria | ~60K | 0.91× | |
| 17 | Extremadura | ~100K | 0.90× |
The strongest cross-interests of the Running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 1.77× | ||
| 02 | Meditation | Health | 1.71× | ||
| 03 | God | Politics & Society | 1.69× | ||
| 04 | Horoscope | Health | 1.67× | ||
| 05 | Childbirth | Kids & Family | 1.60× | ||
| 06 | Lingerie | Fashion & Accessoires | 1.58× | ||
| 07 | Behavior | Business & Career | 1.58× | ||
| 08 | Weight training | Sports | 1.57× | ||
| 09 | Anatomy | Health | 1.54× | ||
| 10 | Swimsuit | Fashion & Accessoires | 1.54× | ||
| 11 | Basic Fit | Sports | 1.54× | ||
| 12 | Veganism | Food & Beverages | 1.53× | ||
| 13 | Carrefour Market | Shopping | 1.53× | ||
| 14 | IBEX 35 | Business & Career | 1.52× | ||
| 15 | Gift | Shopping | 1.52× | ||
| 16 | Handbags | Fashion & Accessoires | 1.52× | ||
| 17 | Digital distribution | Business & Career | 1.51× | ||
| 18 | Individual | Politics & Society | 1.51× | ||
| 19 | Teacher | Business & Career | 1.51× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.29× | |
| Creativity | OPEN | 1.26× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.98× | |
| Urban Lifestyle | OPEN | 1.00× | |
| Individualism | JOY | 1.00× |
Running has an estimated audience of 5,158,380 people in Spain, concentrated in Catalonia and Andalusia.
53.6% of Running fans are female, 46.4% are male, with an average age of 43.9 years.
Running fans show strongest brand affinity for IBEX 35 (1.52×), Veganism (1.53×), and Meditation (1.71×) over the country average.
Running fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~1M), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Running itself, the audience over-indexes on Veganism (1.53×), Meditation (1.71×), Gift (1.52×), and MSN (1.77×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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