Running Audience in Spain
Running has an estimated audience of 5,158,380 people in Spain. 53.6% are female, 46.4% are male, average age 43.9. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: IBEX 35, MSN, Veganism, Meditation, Gift.
The average Running fan in Spain is 43.9 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include IBEX 35, MSN, Veganism, with strongest over-indexing on IBEX 35 (1.52× the country average). Demographically, the Running audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Running fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 43.9 |
| Estimated audience size | 5,158,380 |
Audience persona
The typical Running fan in Spain is balanced, around 43.9 years old, with strong Sports Activity tendencies and a notable affinity for IBEX 35.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,143,518 | 1.23× |
| Andalusia | 1,039,760 | 1.03× |
| Community of Madrid | 830,467 | 0.96× |
| Comunidad Valenciana | 623,808 | 1.08× |
| Galicia | 249,531 | 1.03× |
| Canary Islands | 231,668 | 0.9× |
| Castile and León | 214,291 | 0.95× |
| Castilla-La Mancha | 212,879 | 1.02× |
| Basque Autonomous Country | 211,755 | 1.1× |
| Region of Murcia | 195,318 | 1.1× |
| Balearic Islands | 147,445 | 1.02× |
| Aragon | 143,156 | 1.05× |
| Principality of Asturias | 108,801 | 0.9× |
| Extremadura | 95,940 | 0.86× |
| Navarre | 63,781 | 0.99× |
| Cantabria | 56,553 | 0.87× |
| La Rioja | 31,108 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IBEX 35 | 1.52× | Business & Career |
| MSN | 1.77× | News |
| Veganism | 1.53× | Food & Beverages |
| Meditation | 1.71× | Health |
| Gift | 1.52× | Shopping |
| Handbags | 1.52× | Fashion & Accessoires |
| Lingerie | 1.58× | Fashion & Accessoires |
| God | 1.69× | Politics & Society |
| Behavior | 1.58× | Business & Career |
| Weight training | 1.57× | Sports |
| Digital distribution | 1.51× | Business & Career |
| Children's clothing | 1.5× | Fashion & Accessoires |
| Carrefour Market | 1.53× | Shopping |
| Horoscope | 1.67× | Health |
| Basic Fit | 1.54× | Sports |
| Anatomy | 1.54× | Health |
| Individual | 1.51× | Politics & Society |
| RTVE | 1.53× | Movies & TV |
| Childbirth | 1.6× | Kids & Family |
| Swimsuit | 1.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.26 |
| Luxury Orientation | PREMIUM | 1.1 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Social Media Usage | JOY | 1.07 |
| Early Adopter Mentality | POWER | 1.04 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
See Running audiences in other countries
More Sports audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Running have in Spain?
Running has an estimated audience of 5,158,380 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Running fans?
53.6% of Running fans are female, 46.4% are male, with an average age of 43.9 years.
Which brands do Running fans like most?
Running fans show strongest brand affinity for IBEX 35 (1.52×), MSN (1.77×), and Veganism (1.53×) over the country average.
Where do Running fans live in Spain?
Running fans in Spain are most concentrated in Catalonia (reach 1,143,518), Andalusia (reach 1,039,760), and Community of Madrid (reach 830,467). These three regions account for the largest share of the active audience.
What other brands do Running fans also like?
Beyond Running itself, the audience over-indexes on MSN (1.77×), Veganism (1.53×), Meditation (1.71×), and Gift (1.52×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.