Rascasse Audience Intelligence

Basic Fit Target Market in Spain

A data profile of the people who buy, follow and care about Basic Fit in Spain — modelled from more than twelve digital signal sources. Basic Fit has an estimated audience of 4,602,240 people in Spain.

#68among Brand in Spain#51in Sports

The average Basic Fit fan in Spain is 40.9 years old, balanced, and lives primarily in Community of Madrid.

The audience is concentrated in Community of Madrid, Andalusia, Catalonia.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basic Fit profile in Spain.

Audience size
4.6M
in Spain
Gender
49.2%♀
50.8% male
Age
40.9
average years
Country rank
#727
Brand in Spain
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Basic Fit

49.2% are female, 50.8% are male, average age 40.9.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Basic Fit audience in Spain
MetricValue
Female49.2%
Male50.8%
Average age40.9
Estimated audience size4,602,240
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Basic Fit audience in Spain
Age bracketShare%
16-1912%
20-2919%
30-3924%
40-4927%
50+18%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Basic Fit audience comes from Spain.

Worldwide audience distribution share by country for Basic Fit
CountryShare
France41.1%
Spain27.3%
Netherlands13.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basic Fit audience in Spain is strongest.

Fig. 05

Top regions by affinity

Basic Fit customers by region in Spain
#RegionReachAffinity×
01Community of Madrid~2M2.43×
02Comunidad Valenciana~1M1.94×
03Andalusia~1.5M1.56×
04La Rioja~40K1.32×
05Aragon~200K1.30×
06Castile and León~300K1.29×
07Catalonia~1M1.22×
08Castilla-La Mancha~200K1.06×
09Principality of Asturias~100K0.91×
10Region of Murcia~100K0.85×
11Cantabria~50K0.84×
12Basque Autonomous Country~100K0.64×
13Balearic Islands~60K0.46×
14Galicia~80K0.40×
15Navarre~20K0.38×
16Extremadura~30K0.33×
17Canary Islands~30K0.11×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Spain

See Basic Fit audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Basic Fit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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