A data profile of the people who buy, follow and care about Running in Finland — modelled from more than twelve digital signal sources. Running has an estimated audience of 571,972 people in Finland.
Running has an estimated audience of 571,972 people in Finland. 62.1% are female, 37.9% are male, average age 45.2. Top brand affinities: Iltalehti, Kauppalehti, Happiness, Swimming, Well-being.
Top brand affinities include Iltalehti, Kauppalehti, Happiness, with strongest over-indexing on Iltalehti (1.53× the country average).
Demographically, the Running audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Running fan in Finland is more female, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Iltalehti.
The key figures that characterise the Running profile in Finland.
62.1% are female, 37.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 45.2 |
| Estimated audience size | 571,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Running audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
The strongest cross-interests of the Running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weight training | Sports | 1.80× | ||
| 02 | Strength training | Sports | 1.77× | ||
| 03 | Swimming | Sports | 1.72× | ||
| 04 | Gratitude | Politics & Society | 1.71× | ||
| 05 | Lakes | Travel & Leisure | 1.70× | ||
| 06 | Fragrances | Beauty & Wellness | 1.67× | ||
| 07 | Natural product | Food & Beverages | 1.63× | ||
| 08 | Beaches | Travel & Leisure | 1.61× | ||
| 09 | Nursing | Business & Career | 1.60× | ||
| 10 | Dresses | Fashion & Accessoires | 1.59× | ||
| 11 | Handbags | Fashion & Accessoires | 1.59× | ||
| 12 | Yoga | Sports | 1.58× | ||
| 13 | Summer | Travel & Leisure | 1.56× | ||
| 14 | Well-being | Health | 1.55× | ||
| 15 | Basketball | Sports | 1.55× | ||
| 16 | Coupons | Shopping | 1.55× | ||
| 17 | Iltalehti | News | 1.53× | ||
| 18 | Happiness | Health | 1.53× | ||
| 19 | Veganism | Food & Beverages | 1.52× | ||
| 20 | Kauppalehti | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.59× | |
| Travelling | THRILL | 1.14× | |
| Urban Lifestyle | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.49× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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